Read this blog here: http://www.o2-v2.com/en/blog/7-benefits-of-blogging-for-your-business In the information age, nothing has a bigger voice for your company on the internet than a business blog! According to Hubspot's State of inbound marketing 2013, 82% of marketers who blogged daily acquired a customer from their blog. On top of this, 79% of companies that have a blog reported a positive ROI for inbound marketing last year. These numbers tell a story that more and more companies have begun to listen to and that is: Constant blogging produces actual sales leads! So if you aren't already blogging your little heart out you most certainly need to get on board today, and this is why... Get started on writing an amazing business blog in English which can attract more overseas leads and sales by downloading our FREE E-Book here: http://www.o2-v2.com/better-business-blogging-for-chinese-companies-masterclass-ebook Follow us on Pinterest here: http://www.pinterest.com/Oxygen_2Point0/ See more blogs on social media marketing, blogging, and business in China here: http://www.o2-v2.com/en/blog

1. o2-v2.com http://www.o2-v2.com/en/blog/7-benefits-of-blogging-for-your-business
5 benefits of blogging for your business
A Blog a day keeps your business in play
In the information age, nothing has a bigger voice for your company on the internet than a business blog!
According to Hubspot's State of inbound marketing 2013, 82% of marketers who blogged daily acquired a
customer from their blog. On top of this, 79% of companies that have a blog reported a positive ROI for inbound
marketing last year. These numbers tell a story that more and more companies have begun to listen to and that is:
Constant blogging produces actual sales leads! So if you aren't already blogging your little heart out you most
certainly need to get on board today, and this is why...
5 Benefits of blogging for your business
1) Your blog is the voice behind your business and brand
A business blog is the perfect platform for you to provide your customers with an insight into what your company
stands for, its values and perspective. You can use a blog to talk about related industry news and introduce your
various services or products in an informal way that is easier to digest for your visitors.
2) Establish yourself as an industry leader
By providing your customers with fresh, professional content through your blog you establish credibility in the eyes
of your readers. This helps to promote you as an expert in your field and you become a reliable source for
information that people can trust.

2. 3) Blogging is the gift that keeps on giving
A blog is a long-term marketing asset that will bring traffic and leads to your business long after you have
published it. As long as your blog has been optimized correctly for your industry and target your Buyer Personas
pain points (long-tail keywords, optimized titles, sub headers etc) the right visitors will find your blog and your
website pages will continue to move up in the rankings on the SERP (search engine results page).
4) Extend your reach online
People who find value in your content will share it via social media which means exposure to a wider audience
and hopefully more traffic to your website. This increases your chances of being found online and opens the door
to more sales leads!
5) Educate your audience and increase brand awareness
Your highly targeted content is a fountain of knowledge for your readers which not only helps to educate them (we
are an information hungry society), but also helps to increase brand awareness and leaves a positive, long lasting
impression in their minds and ultimately leads to more sales!
Having trouble with your online marketing strategy? Why not speak to one of our professionals and see how we
can help you today!
Take advantage of our FREE
INBOUND MARKETING CONSULTATION
Posted by Dewet Boshoff on Mon 28 Jul, 2014
Dewet is originally from South Africa and has been living in Asia for almost 10 years. He found his
calling in China, becoming a fluent Mandarin speaker whilst studying Business & Chinese at
Shenzhen University, and was among the first cohort of foreign students to graduate with honours
there. He is an inbound marketing scholar and social media enthusiast. Dewet delights in using his language skills
to promote inbound in China and to educate the West on Chinese social media. When Dewet isn't on the job he
enjoys outdoor activities, traveling to exotic locations and socialising with his friends-online and in the real world!
Topics: Content Marketing • blogging