2nd Annual International UX Awards, May 2012

© 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
USER EXPERIENCE AWARDS 2012
TUESDAY, JUNE 12 2012
SECOND ANNUAL
USEREXPERIENCEAWARDS.COM
FOLLOW TONIGHT’S EVENT: #UXAWARDS

Judges
BRYAN HAMILTON
VICE PRESIDENT, USER EXPERIENCE, RAZORFISH
TWITTER: @bryanfalling
COMPANY: Razorfish
LINKED IN: linkedin.com/in/bryanhamilton
CHRISTIAN CRUMLISH
DIRECTOR OF PRODUCT, CLOUDON
BAY-CHI; BEST-SELLING UX AUTHOR
COMPANY: CloudOn
LINKED IN: linkedin.com/in/mediajunkie

Judges
GARY CHOU
GENERAL MANAGER, UNION SQUARE VENTURES
TWITTER: @garychou
COMPANY: Union Square Ventures
KATHY BAXTER
SENIOR UX RESEARCHER & INFRASTRUCTURE
MANAGER, GOOGLE
COMPANY: Google
LINKED IN: linkedin.com/pub/kathy-baxter/0/8ba/126

Judges
NICOLE RUBIN
SENIOR CONSULTING DIRECTOR
COMPANY: Creative Good
LINKED IN: linkedin.com/in/nicolesmithrubin
PAUL BERRY
CEO & FOUNDER, REBELMOUSE & SOHO TECH LAB
COMPANY: RebelMouse
LINKED IN: linkedin.com/in/talacon

Judges
PETER MARCH
DIRECTOR OF UX, VML NY
STEERING COMMITTEE, IXDA NYC
TWITTER: @PeterMarch
LINKED IN: linkedin.com/pub/peter-march/1/902/48b
RONNIE BATTISTA
UX PRACTICE LEAD, SLALOM CONSULTING
RUTGERS UNIVERSITY UX PROGRAM DIRECTOR
TREASURER, UPA/ UXPA INTERNATIONAL
TWITTER: @RonnieBattista
COMPANY: Slalom, Rutgers University, UPA
LINKED IN: linkedin.com/in/ronniebattista

Moderator
BEVERLY MAY
FOUNDER, OXFORD TECHNOLOGY VENTURES &
MINIDATES.COM
PRESIDENT, NYC-CHI
ORGANIZER, UX AWARDS
TWITTER: @OxfordTech @UXAwards
LINKED IN: linkedin.com/in/BeverlyMay

WHAT MAKES GREAT UX?

THANKS TO OUR UX PARTNERS

Organizer

THE JUDGING PROCESS
1.
2.

Community Sponsors
GARY’S GUIDE
STARTUP ONESTOP
THE HIRED GUNS
ULTRALIGHT STARTUPS

THE AWARDS!
HONORABLE MENTION

Honorable Mention
BKIN WAYFINDING SYSTEM
STUDIO AKKO & FORMANT STUDIOS
RON GOLDIN, STUDIO AKKO
The BKIN (“beacon”) Wayfinding System is a collaboration
between a user experience designer and an industrial
designer to create a hybrid physical/digital experience in
the form of a low-cost, low impact network of information
points designed for remote areas such as parks and rural
locations with little or no cell reception. At a distance, it
serves as an enhanced mile marker, while up close it
provides maps, guides, urgent updates, and communication
between units for safety.
akko.co/UXAwards12/
bkinwayfinder.com

Honorable Mention
MARYLAND TRANSIT ADMINIST.
INTERACTIVE MAINTENANCE KIOSK
SCREENPLAY INTERACTIVE
KEN LONYAI & DEBRA BENKLER, SCREENPLAY INTERACTIVE
In a bold move, MTA (Maryland Transit Administration) envisioned
how well-crafted interactive kiosks could motivate rail car
maintenance mechanics to do their jobs in a more efficient and
effective way. They recognized that to sustain user engagement,
the units had to be special, so they commissioned ScreenPlay
InterActive (SPIA) to build custom software that would transform
the ruggedized 46” touch screen units into iPad-like devices.
bit.ly/InsIVa

Honorable Mention
PICK A PRESIDENT, NOT A PARTY
LBI US - AMERICANS ELECT (CLIENT)
KAREN KRANACK, LBI US
By hosting the first-ever online nomination for the presidency,
Americans Elect is using our latest technologies to support our
oldest values by giving every American an equal say in nominating
a president. To get there, we’re doing two key things. First, we’re
creating a startup with no brand recognition and zero users and—
in the span of less than a year—scaling up to accommodate
millions. Second, we’re building out a site with the ability to let
voters determine the issues that matter most to them, matching
them with candidates who share their views, and ultimately letting
them securely nominate a ticket for the president via the Internet.
americanselect.org/
creativeawardshowcase.com/americans-elect/uxawards/

Bronze Sponsors
HARVEST
MODUS
MOMENT
SACHS INSIGHTS
TEK SYSTEMS

SILVER

SILVER BEST TRANSACTIONAL EXPERIENCE
EVENT PAGE TICKET INTERFACE
SEATGEEK
JACK GROETZINGER & CHRISS VOLL, SEATGEEK
We're submitting our ticket search interface for consideration, as
we feel that it is at the core of the SeatGeek user experience. We
have created custom interactive maps for major venues across
North America that allow us to map individual ticket listings
down to the row level, and users can zoom in and pan around the
map to explore the venue for the best ticket deals. We use a
color-coded system that correlates with our Deal Score value
algorithm to help fans tell at a quick glance which tickets are the
best value in the stadium, and we have robust filtering and
sorting tools that help users pare down a long list of tickets to
only those which fit their exact criteria.
seatgeek.com
vimeo.com/seatgeek/uxawards2012

SILVER BEST DISCOVERY EXPERIENCE
ART.SY
ART.SY
ROBERT LENNE, ART.SY
It's hard to imagine, but before the record player and the
radio, only a tiny fraction of people used to listen to music.
Sadly, today the art world isn't much different from the
music world 100 years ago, and its biggest players have no
interest in that changing. We envision a world where a
love for art is as common as a love for music, and where
anyone can freely access all art via any Internet-connected
device, from web, to mobile and touch.
art.sy
vimeo.com/43772631

SILVER BEST INSTRUCTIONAL EXPERIENCE
TUTORIAL PLAYER FOR PHOTOSHOP
ADOBE
RASCHIN FATEMI & PHILIP MCKAY, ADOBE
Tutorial Player is an iPad app that offers an interactive tutorial experience for
learning how to use Adobe Photoshop. What is unique about Tutorial Player is
that it creates an intelligent connection between a running instance of
Photoshop (on the user's desktop or laptop computer) and the tablet. Using this
connection, Tutorial Player automatically stays in sync with the user by
advancing the tutorial from one step to the next as the user completes the
appropriate actions in Photoshop. Also, if the user gets stuck and needs help,
Tutorial Player can automatically perform any step (e.g., execute a command,
make a selection) in Photoshop. Adobe Tutorial Player is the first step in more
advanced instructional content that is adaptive and can offer real-time
assistance. To make it easy to author interactive tutorials, we have also created
a plug-in for Adobe Photoshop called Tutorial Builder. With Tutorial Builder,
users can automatically create step-by-step tutorials by just demonstrating the
relevant actions in Photoshop
adobe.com/technology/projects/tutorial-player.html

Silver Sponsors

GOLD

GOLD BEST CROSS-PLATFORM EXPERIENCE
HBO GO MOBILE APPS
HUGE – HBO (CLIENT)
TODD GRIMASON & GRACE SALEM, HUGE
As content streaming began to expand heavily to mobile
devices, HBO and Huge partnered to create HBO GO, a
suite of applications that would allow users instant access
to an extensive library of HBO content from their mobile
devices. The Huge-designed HBO GO app harnesses the
vibrant content of HBO to deliver a truly unique and
seamless digital experience on the iPad, iPhone, iPod Touch
and Android, Roku, Xbox 360 and Kinect.
itunes.apple.com/us/app/hbo-go/id429775439?mt=8
dropbox.com/s/5bykkuce64jqqh6/HBO%20GO%20iPa
d%20Demo%20WITH%20MUSIC.mov

GOLD BEST TOUCH INTERACTION
MILL TOUCH
THE MILL
BOWE KING & JEFF STEVENS, THE MILL
Mill Touch is a large format multi-touch experience
showcasing over 1000 projects spanning 20 years.
Transparency-switchable smart glass housed in a custom
frame allows for borderless, full bleed projections. A fluid
particle field serves as a celestial backdrop for all content.
Users can explore the constellation of projects or use
conventional methods of selection. Other unique interfaces
include a before and after project lens, a free-floating,
dockable search keyboard, and a lenticular video scrubber.
themillny.com/awards/milltouch/
vimeo.com/millchannel/milltouch

GOLD BEST SYSTEM EXPERIENCE
ICE CREAM SANDWICH
GOOGLE - ANDROID
MATIAS DUARTE, GOOGLE ANDROID
Ice Cream Sandwich (ICS) is the latest release of Android OS, an open-sourced
mobile operating platform. In addition to being shipped on real-world devices, it
serves as a showcase that inspires and guides the creation of mobile applications
world-wide. It is designed to adapt to many different form factors and device classes
with small and large screen sizes. Ice Cream Sandwich achieves its ambitious user
experience goals of ease of use and positive emotional engagement through well-
thought-out interaction design, consistent and delightful visuals, the highly
specialized interface typeface Roboto and well-placed, subtle transitions that
reinforce a sense of place within the OS. The ICS user experience was created in a
user-centered, iterative design process. Overarching design goals were set
collaboratively, inspired by ethnographic observation and behavior analysis of a
large number of mobile device users. The user experience was refined and validated
through extensive usability testing. Design principles that were recently shared with
the public Android design community emerged as part of this process. ICS has
received much praise in the press for its ease of use and dramatic user experience
improvements in comparison to previous Android releases.
developer.android.com/design/

Gold Sponsor HUGE

Gold Sponsor OgilvyOne

Gold Sponsor Parsons / New School MFADT

GRAND PRIZE

GRAND PRIZE BEST USER EXPERIENCE
BLOOMBERG ANYWHERE
MOBIENTS - BLOOMBERG (CLIENT)
PARDHA PYLA, BLOOMBERG &
YVONNE CARAVIA, MOBIENTS
The overarching goal of the Bloomberg Anywhere
redesign was to create an app that could bring the
power of the desktop 'terminal' to service
subscribers and enable business productivity and
decision making, anytime, anywhere.
mobients.com/uxawards

PANEL COMMENTS & QUESTIONS

USER EXPERIENCE AWARDS 2012
THANK YOU!
SECOND ANNUAL
USEREXPERIENCEAWARDS.COM
#UXAWARDS

2nd Annual International UX Awards, May 2012

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