- Why are social media important?
- Social media & organisations: what's going wrong?
- Social media & organisations: how to do it right?
(presentation given by Davy Vandevinne during an AmCham Belgium workshop on 18 januay 2012)
2. Communications consultant at
Outsource Communications. !
!
Reputation architects: we help
organisations to build, strengthen and
protect their reputation and brands
through external and internal
communication. !
!
Social media believer, ex-journalist,
storyteller, Apple-aficiniado, fanatic
football fan…!
!
Passionate about technology & innovation
and their impact on communication.!
DAVY VANDEVINNE"
REPUTATION ARCHITECT!
5. Why are social media so important ?!
Social media & organisations: what’s going wrong ?!
Social media & organisations: how to do it right ?!
SOCIAL MEDIA WORKSHOP!
6. Why are social media so important ?!
SOCIAL MEDIA WORKSHOP!
7. Everybody wants to do it. Nobody knows how. Those who
have already done it, wonder why it was not better.!
— Avinash Kaushik, Google Analytics Evangelist !
IT’S LIKE TEENAGE SEX!
8.
9. A group of internet-based applications that build on the
ideological and technological foundations of Web 2.0 and
that allow the creation and exchange of user-generated
content.!
WIKIPEDIA.ORG!
10. Social media is about people talking to each other, 24/7 and
about everything and everybody. !
That means about you too (or your organisation, products
and services).!
IT’S VERY SIMPLE REALLY…!
12. Social media account for 22% of all time spent online!
72 % is active on at least one social network!
51 % of all users are connected with brands & companies!
#1 - SIZE!
28. One small fake video… got 760.000 views in 24 hours!
125.000 employees in 60 countries felt the impact!!
Domino’s had to launch an official apology campaign!
NEGATIVE IMPACT!
37. 46% of all Twitter users uses a smartphone to tweet!
Facebook has over 300 million mobile users!
60% of all mobile data usage is spent on social media!
AND HERE!
52. “If you need a social media policy to tell employees what
they can or cannot do online, your HR strategy has
failed.” — Prof. Dr. Rudy Moenaert, Expert in Marketing!
SOCIAL MEDIA POLICY?!
66. What are my goals on social media?!
Who is my target audience on social media?!
What is my story on social media?!
What is my added value on social media?!
#1 – THINK & PLAN!
67. Improve the reputation of my organisation!
Find new employees!
Promote my products to a new audience!
Improve my customer support!
CLEAR GOALS!
68. Who’s your target audience? !
What social networks/tools do they use?!
How do they use social media?!
How mature are they?!
CLEAR TARGET AUDIENCE!
72. What’s the goal of your organisation?!
What are the values of your organisation? !
What’s the story that makes your company special? !
LET’S DO THE TEST!
73. The thing that makes your organisation special!
The thing that makes your customers choose for you!
The thing that makes you organisation famous!
The thing that makes a difference!
FIND YOUR ‘ONE THING’!