The National Safe Boating Council updates its members on the North American Safe Boating Campaign ("Wear It!") at its General Board Meeting held in Milwaukee, WI.

1. National Safe Boating Council General Membership Meeting Sunday, September 11, 2011

2. North American Safe Boating Campaign “Wear It!” National Safe Boating Council General Membership Meeting Sunday, September 11, 2011

3. USCG Accident Statistics

4. 2011 National Outreach Public Service Announcement: Gold-Medalist Mark Spitz Media Relations Summary Placed a total of 1,231 articles and online media hits Reached a potential audience of more than 153.6 million Distributed five search engine optimized press releases

5. 2011 National Outreach Magnetic Postcard Press Kit Campaign Mailer Lenticular Postcard

6. 2011 National Outreach

7. 2011 National Outreach Safe Summer Campaign Contest B-Roll Footage

9. The Power of Social Media

11. 8 Events in Canada - 1 Event in Japan

13. 2011 State-Targeted Campaigns

14. 2012: Looking Ahead National Effort Saved by the Jacket Stories New PSA Concepts being developed State-Targeted Efforts No longer will have 3 targeted states Offer “Wear It!” resources based on Application

15. Rachel Johnson, Communications Director (703) 361-4294 / outreach@safeboatingcouncil.org

16. National Safe Boating Council General Membership Meeting Sunday, September 11, 2011