In 2012, twelve organizations throughout the United States received support from the Wear It! campaign to run grassroots life jacket outreach efforts. This highlights what each organization received and their accomplishments. The 2013 applications are now available at SafeBoatingCampaign.com. The deadline to submit your application is March 1, 2013.

1. 2012 “Wear It!” Grassroots
Support Recipients
To download the 2013 application, visit
SafeBoatingCampaign.com
(Applications due March 1, 2013)
Questions? Email
outreach@safeboatingcouncil.org
Note: 2012 recipients were selected by a committee using a scoring rubric. The
committee will use the same scoring rubric to select this year’s recipients.

2. American Canoe Association
Headquarters: Fredericksburg, VA
Produced waterproof Stand Up
Paddleboard (SUP) safety placard
28 events in 2012
20,162 personal contacts with
boaters
7,900 placards ordered, shipped
through ACA eStore
Offered as free “Wear It!” resource
in 2013, BoatingOrders.com

3. American Canoe
Association

4. GA Department of Natural Resources
Headquarters: Atlanta, GA
Received 2 stencils kits, 1 “Wear It!” pop-up
banner, 5 “Wear It!” banners, customized
“Wear It!” stickers
9 Events in 2012
4,400 personal contacts
4 of the events were televised, advertised in
newspapers, on the radio, resulting in the
potential for the “Wear It!” message to reach 5
million people
Measurable Results
Life Jacket Citations on the Chattachoochee
(down from previous two years)
Number of visitors from National Parks
Service, U.S. Army Corps of Engineers

5. Lake Pleasant Sailing Club
Phoenix, AZ
Eight (8) different types of
inflatable life jackets for Life
Jacket Fashion Show, Loaner
Program
21 Events in 2012
Over 860 personal contacts
Measurable Results:
Pre-Wear It! campaign quiz which
showed a general lack of life jacket
knowledge
The average pre-survey showed
marked improvement (28%
increase)

6. Lower Colorado River Authority
Headquarters: Austin, TX
Wrapped “Wear It!” Truck and
Trailer
8 Events in 2012
Over 7,800 personal
contacts
Measurable Results
Life Jacket Wear Rate
Study
Recognition Factor of the people
who know the answers to the
“water safety” questions LCRA
asks

7. Muskingum Watershed
Conservancy District
Headquarters: New Philadelphia, OH
Custom “Wear It MWCD Lake!” Banners
Events:
5/19/12 – 9/23/12: Ramp Vessel Safety Inspections at 16 MWDC lakes
Measurable Results:
Total Patrol Events:
310
90 Boats Assisted
337 People Assisted

8. USCG Auxiliary Flotilla 72
Little Egg Harbor, NJ
3 custom “Wear It!” Banners, 25
“Wear It!” signs, 2 “Wear It!”
DVDs
Measurable Results:
On-shore Survey Station; Off-
Shore Observation Station

9. Tims Ford State Park
Winchester, TN
Inflatable Life Jacket Education
Kit, 2 custom “Wear It!”
banners
7 Events in 2012
Over 140 personal contacts
Measurable Results:
Banners: with the high visitor
traffic at the marinas that
received the
banners, thousands were
exposed to the message
Pledge cards were
signed, boater was contacted
for follow-up questions

10. Safe Kids Cherokee County
Headquarters: Canton, GA
100 plastic “Wear It!”/“Uselo!”
signs, 2 inflatable life jacket
education kits, 30 child size
life jackets
15 Events in 2012
3,215 Personal Contacts

11. Safe Kids Cherokee County
Headquarters: Canton, GA
Measurable Results:
More than 850 life jackets were
loaned at the staffed life jacket
loaner stations between April 1,
2012 and September 30, 2012
USACE tracks drowning statistics
locally and nationwide: Allatoona
Lake reduced drownings 50% with
three drownings this summer in
comparison to six last year

12. Scott Free Racing Team
Florida
Custom “Wear It!”
banner, “Wear It” logo on all
racing uniforms and
autograph cards, 3 “Wear It!”
decals on
the side and deck of
the racing boat
6 Events in 2012
Over 72,000 exposed
to “Wear It!”
message,
many personal contacts at
Scott Free Racing Team booth

13. Tennessee Wildlife Resources Agency
Headquarters: Nashville, TN
36 Inflatable Life Jackets:
18 life jackets went to
Kentucky Lake to target
fishermen
Tims Ford received 18
inflatable life jackets in
partnership with TWRA
8 Events in 2012
Over 160 Personal Contacts
Purchased a tv media
buy, more people exposed to
the “Wear It!” message

14. Tennessee Wildlife Resources Agency
Headquarters: Nashville, TN
Measurable Results:
Survey conducted to measure
the wear rate of those that
signed pledge cards

15. USCG Auxiliary Flotilla 12-3
New England
250 “Wear It South Shore!”
Whistles
Most events were sponsored
by communities or marinas
that included many vendors,
groups, and people who boat
or were involved in
recreational boating

16. USCG Auxiliary Flotilla 12-3
New England
Measurable Results:
Vessel examiners provided
demographic information
on those who received
whistles and on location of
events
The feedback received from
recreational experts was
that working on the “Wear
It!” message with younger
people was especially
important

17. WA State Parks & Recreation
Commission
Headquarters: Olympia, WA
Inflatable Life Jackets, printing of “Wear It!” Pledge Cards
7 Events in 2012
Over 146 pledge cards signed
5,000 radio spots were aired about “Wear It! Washington” and/or had a life jacket
safety message along with general boating messages throughout the state on 20 radio
stations
• Measurable Results:
– Observational study conducted by
the Seattle Children’s Hospital Injury
and Prevention Unit
– Life jacket use increased by 31%

18. 2012 “Wear It!” Grassroots
Support Recipients
To download the 2013
application, visit
SafeBoatingCampaign.com
(Applications due March 1, 2013)
Questions? Email