Those of us in the marketing world know that email as a channel is far from obsolete. In fact, it should be a primary facet of your marketing plan now and moving forward. So take a look at these 20 shocking email marketing stats for 2015 and tell me how your business can survive another minute without using email marketing as a primary revenue driver. 1) Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association) 2) Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot) 3) Small business owners estimate that getting an extra hour in their day back from doing their own email marketing (and other activities) is worth $273/hour. (Constant Contact) 4) For every $1 spent on email marketing, the average return on investment is $44.25. (ExactTarget) 5) Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention. (Gigaom Research) 6) Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (McKinsey & Company) 7) Email is nearly 40 times better than Facebook and Twitter at acquiring customers. (McKinsey & Company) 8) 70% of people say they always open emails from their favorite companies. (ExactTarget) 9) 95% of those who opt into email messages from brands find these messages somewhat or very useful. (Salesforce) 10) You have just 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. (Litmus) 11) In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). (MovableInk) 12) 64% of decision makers read emails via mobile device. (EmailExpert) 13) Breakdown of how much time people spend reading email on desktop vs. mobile: (MovableInk) Desktop: - 0-3 seconds: 37.88% - 3-15 seconds: 24.67% - 15+ seconds: 37.45% Mobile: - 0-3 seconds: 41.01% - 3-15 seconds: 24.93% - 15+ seconds: 34.06% 14) 91% of consumers check their email at least once per day on their smartphone, making it the most used functionality. (ExactTarget) 15) Using marketing automation can increase conversion rates by over 50%. (Aberdeen Group) 16) Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings. (Experian) 17) Companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates. (Lyris Annual Email Optimizer Report) 18) Emails with social sharing buttons increase click through rates by 158%. (Nonprofit Hub) 19) The two biggest factors influencing open rates are the organization the email is from (64%) and the subject line (47%). (Chadwick Martin Bailey) 20) If an email does not display correctl

1. 20 Shocking Email
Marketing Stats All
Business Owners
Should Know

2. Email marketing yields an average
4,300% return on investment for
businesses in the United States.
Source: Direct Marketing Association

3. Companies using email to nurture leads
generate 50% more sales-ready leads and
at 33% lower cost.
Source: Hubspot

4. Small business owners estimate that
getting an hour of their day back from
doing email marketing (and other
activities) is worth $273/hour.
Source: Constant Contact

5. For every $1 spent on email marketing,
the average return on investment is
$44.25.
Source: ExactTarget

6. Marketers consistently ranked email as
the single most effective tactic for
awareness, acquisition, conversion, and
retention.
Source: Gigaom Research

7. Email conversion rates are three times
higher than social media, with a 17%
higher value in the conversion.
Source: McKinsey & Company

8. Email is nearly 40 times better than
Facebook and Twitter at acquiring
customers.
Source: McKinsey & Company

9. 70% of people say they always open
emails from their favorite companies.
Source: ExactTarget

10. 95% of those who opt into email
messages from brands find these
messages somewhat or very useful.
Source: Salesforce

11. You have just 3-4 seconds to grab your
readers’ attention and interest them
enough to open and read your email.
Source: Litmus

12. In Q1 2014, more email was opened on
iPhones (38%) than all desktops
combined (34%).
Source: MovableInk

13. 64% of decision makers read emails via
mobile device.
Source: EmailExpert.org

14. How much time people spend reading an
email on desktop vs. mobile:
Source: MovableInk
Desktop
 0–3 seconds: 37.88%
 3-15 seconds: 24.67%
 15+ seconds: 37.45%
Mobile
 0–3 seconds: 41.01%
 3-15 seconds: 24.93%
 15+ seconds: 34.06%

15. 91% of consumers check their email at
least once per day on their smartphone,
making it the most used functionality.
Source: ExactTarget

16. Using marketing automation can increase
conversion rates by over 50%.
Source: Aberdeen Group

17. Personalized promotional mailings have
29% higher unique open rates and 41%
higher unique click rates than non-
personalized mailings.
Source: Experian

18. Companies that use email list
segmentation saw 39% higher open rates
and 28% lower unsubscribe rates.
Source: Lyris

19. Email with social sharing buttons increase
click through rates by 158%.
Source: Nonprofit Hub

20. The two biggest factors influencing open
rates are the organization the email is
from (64%) and the subject line (47%).
Source: Chadwick Martin Bailey

21. If an email does not display correctly,
71.2% will delete it immediately.
Source: BlueHornet

22. OutboundEngine is a 100 percent done-for-you email, social
media and content marketing platform that helps business owners
stay top of mind with customers and prospects and turn online
engagement into revenue.
The cloud-based platform automates the delivery of timely, tailored
e-mail, social and content marketing programs for all kinds of
industries. Its personalized and touchless approach helps
business owners nurture and reach customers, while freeing them
up to do what they do best – their jobs. For more information, see:
http://www.outboundengine.com/.