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Scott Lake: Corporate Social Media Strategies
- 1. Corporate Social Media Strategies Scott Lake ThinkSM / SWIX scott@swixhq.com @scottica Tuesday, March 2, 2010
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- 4. Standard SM Toolkit • Facebook • Twitter • Youtube • Flickr • LinkedIn • Blogs Tuesday, March 2, 2010
- 5. Challenge We all know how to use SM on a personal level but we don’t how to use it on a corporate level. Tuesday, March 2, 2010
- 6. Here is what SM can offer • Marketing and promotion • Public relations • Corporate communications • Crisis management • Customer support • Buzz generation • Community Tuesday, March 2, 2010
- 7. Process of unlearning • It doesn’t replace traditional marketing • It requires an ongoing commitment • It’s not easy to implement • It’s rarely an overnight success Tuesday, March 2, 2010
- 8. Most clients want one of these • Social media policies (boring) • Social media strategies (fun) • Campaign development (fun) • Content creation (it depends) • Buzz creation / PR (fun) A lot of the time, they don’t know what they want - they just want social media Tuesday, March 2, 2010
- 9. Look for opportunities where... 1) SM can add to existing marketing efforts 2) SM can extend current business models Tuesday, March 2, 2010
- 10. Biggest Hurdles • Give up too early • Unrealistic expectations • Not enough resources • Think it looks easy Tuesday, March 2, 2010
- 11. SM Communications Strategies Tuesday, March 2, 2010
- 12. SM Communications Strategies Communicating with your clients • How do they currently communicate with you? • How do they want to be communicated with? • Determine the appropriate toolset • Push out information Soliciting client feedback • Blogs, discussions, wikis, online surveys • Use multiple methods and amalgamate results • Pull in feedback Tuesday, March 2, 2010
- 13. SM Communications Strategies Communicating with your external community • Know where your target community is and go there • Have a strong presence so you can be found • Listen to what is being said about you in social media • Engage in the conversation • Disseminate your message across as many media as possible Communicating with the media • Social Media Press Release • Use deconstructed news for better control over the message Tuesday, March 2, 2010
- 14. SM Marketing Strategies Tuesday, March 2, 2010
- 15. SM Marketing Strategies Determine your goals • Improve client satisfaction • Provide another channel of communications • Become a leader in your field in the use of social media Research similar organizations • How are other organizations being successful using social media? • Are their goals the same as yours? Audit your current resources • Images, videos, podcasts, events, video opportunities, traditional marketing resources, campaigns Tuesday, March 2, 2010
- 16. SM Marketing Strategies Strategy and Campaign Development • Overall SM Marketing strategy • Campaign-specific strategy • Apply appropriate toolset to each strategy Allocate the appropriate resources • Give them access to the proper equipment • Make sure you have dedicated resources with specific responsibilities • Choose the right people! Tuesday, March 2, 2010
- 17. Some Amazing Campaigns Tuesday, March 2, 2010
- 18. Ikea: Store Launch The secret is to get creative and do something new Tuesday, March 2, 2010
- 19. Evian: Live Young 45,166,109 online views worldwide. http://www.youtube.com/watch?v=_PHnRIn74Ag Tuesday, March 2, 2010
- 20. Breast Cancer Awareness Breast Cancer Awareness - 3 Million Views http://www.youtube.com/watch?v=OEdVfyt-mLw Tuesday, March 2, 2010
- 21. Thanks Scott Lake ThinkSM / SWIX scott@swixhq.com @scottica Tuesday, March 2, 2010