RebelMouse is a Social Media Aggregator. We examine how NonProfits can use it. We start by looking at the online trends for NonProfits in 2013. Then we look at how you can integrate across website and social media using RebelMouse.
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Social Media and Web Integration for NonProfits with RebelMouse
1. RebelMouse
A NonProfit Perspective
Orion Matthews
CEO
Partners International
September 2013 | Washington DC | @NTEN Meetup
Licensed under the Creative Commons Attribution 3.0
Unported License. You are free to remix and share.
3. Thanks NTEN
• Thanks to the DC chapter of Nonprofit
Technology Network (NTEN).
• Many thanks to Julie Dennis for leading our
chapter and coordinating these meetups.
4. About Orion Matthews
• Current CEO of Partners International
a Washington, DC based consultancy
founded in 1998.
• Founder of DesignPT a west coast,
based, Alaska headquartered
technology consulting firm started in
2003.
• Founded Women in STEM Facebook
page in 2012 that is used in this
presentation.
• NonProfit geek, data scientist,
programmer, project manager, redditor,
owner of an Oculus Rift dev kit and
follower of emerging trends and
technologies.
LinkedIn linkedin.com/in/orionmatthews
E-Mail omatthews@pintl.net
Twitter @omatthews
RebelMouse rebelmouse.com/OrionMatthews
5. About Partners International
Washington, DC | New York City | Kiev
Services Clients
• IT Outsource Mid to Large NGO
• Consulting NonProfits
• Database/App Dev Government
www.partners-intl.net
6. About RebelMouse
• Founded in 2012 in NYC by
Paul Berry former CTO of the
Huffington Post and Avaaz.org
• Over 900% growth since January.
• Closed $10M of Series A funding in September.
@RebelMouse | www.RebelMouse.com
7. We live in a social world
Source - www.activecommunities.com, 2013
27% of time spent online is
on a social network
Facebook has
1.11 billion
monthly active
users
Twitter has
200 million
monthly active
users
More than 1
billion unique
users visit
YouTube each
month
YouTube reaches
more US adults
ages 18-34 than any
cable network.
Pinterest has
around 50 million
users
40 million photos are
uploaded to Instagram
per day
8. Giving is online but traditional
channels are still 93%.
Source: The 2012 Charitable Giving Report, BlackBaud
10. Online engagement
Web or Social Media? Millennials say both.
- The Millennial Impact Report, 2012
11. Many NonProfits have a Silo problem
between Social Media and Web.
“Silo: a system,
process or
department that
operates in
isolation from
others.”
There were good
reasons for the
Silo:
• Too many Social
Media sites to
integrate.
• Most of the
integration is not
refined so setup is
fragile or looks
unrefined.
• Most integration
lacks curation
options.
12. It’s time to get social media and
websites working together
(our matchmaker)
14. Live Examples
• Comedy Central
http://www.comedycentral.com/shows/roast-of-james-
franco
• Cosmopolitan
http://www.cosmopolitan.com/celebrity/fashion/new-
york-fashion-week-2013
• GE
http://www.ge.com/news/social
• Red Bull
http://redbullmidnightrun.com/
15. Getting Started, as easy as 1-2-3
Uno: Setup your feeds.
Dos: Curate your content.
Tres: Publish and embed in your site.
¡Excellente!
20. Your page is hosted for free on
RebelMouse.com
https://www.rebelmouse.com/WomenInSTEM/
21. Aggregates Posts from Engaged Fans
Women in STEM
Post (the only
piece of content I
created.)
Warwick Knowledge
Centre post on
WSTEM FB
Women You
Should Know post
on WSTEM
Bruce Land post
on WSTEM
Scientista
Foundation post
on WSTEM
L’Oreal post on
WSTEM
25. More Details
• Signup at www.RebelMouse.com and get started
with a basic package for free.
• Go Pro For Only $10 / month.
• Integrates with Wordpress.
• Integrates with Google Analytics.
• Adaptive design so it works on Mobile and Tablet.