1. Words from the Wise:
Launching OrgSync to your Campus Community
Alison E. Doehring, MS Ed.
Thad M. Doyle, M. Ed.

2. Presentation Overview
• Institution Framework
• Timeline & Collaborations
• Marketing Expectations
• Tips & Tricks: Marketing Strategies
• Current Success & Future Initiatives

3. Institution Framework
• Institution Size
• Campus Demographics
• Involvement Statistics
• Office Responsibilities

4. Timeline & Collaborations
• Jan. - Mar. 2011
– Campus Administrator Training & Objectives
• Mar. – Jun. 2011
– OrgSync Implementation Committee
 Included a cross-section of colleagues & students
– Committee Trainings/Webinars
– Campus Buy-In & Education
– Focused Launch
• Jul. – Aug. 2011
– Organization Trainings
– Campus Launch

5. Organization Trainings & Campus Launch

6. Marketing Expectations
• Goals:
• Provide a cohesive message
• Promote to as many students as possible
• Educate both students and faculty/staff
• Maximize already planned events and opportunities

7. Campus Branding
• Bandwagon
• Join!
• BeOne
• JoinIn
• Summit
• Zing
• Clubhouse

8. Marketing Materials & Communication
• Marketing Materials
– i.e. Freebies, giveaways, shirts
• Electronic communication
– i.e. Zipline, Email Digest, digital marketing

9. Tips & Tricks: Marketing Strategies

10. Tips & Tricks: Marketing Strategies
• Outreach Presentations & Tabling
– i.e. Grab & Go events, SSS classes, tables in the SU
• SOuRCe “Street Teams”
• Student Org. Leverage & Encouragement
• Week of Welcome
– i.e. Involvement Fairs (RooFest, WOW programs, &
Showcase), ZPN movie previews, Greek Life Ice Cream
Social, Welcome Team tables, etc.

11. Tips & Tricks: Marketing Strategies
Specific outreach to
Student Success
Seminar Instructors

12. Tips & Tricks: Marketing Strategies
Specific outreach to
graduate and law
students
Street Teams &
Week of Welcome

13. Tips & Tricks: Marketing Strategies
What ideas do
you have?!

14. Current Success
Monthly OrgSync User Total
7000 7278
7072
6691
6000 6488
6209
5610
5000
4878 5021
4000 4412
3846
3000
2000
1666
1000
619
0
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12
As of June 1, 2012
• 4517 undergraduate students • 3970 commuter students
• 1139 (2015) projected graduates • 698 transfer students
• 4573 students involved in orgs. • 454 org. events in April

15. Future Initiatives
• Monthly trainings
• New ways to engage
• Assessment feedback & improvements
• Increase users
• “Launch” of CCT
– Educating employers
– Self-reflection based assessments

16. ? Questions…
Alison E. Doehring, MS Ed., Coordinator, Civic Engagement, aer15@uakron.edu
Thad M. Doyle, M. Ed., Associate Director, Student Life, tmdoyle@uakron.edu