WORKING SOCIAL. TRANSFORM YOUR BUSINESS WITH YAMMER. Transform your business from the inside out. In a world where the pace of innovation will continue to accelerate‚ it’s more important than ever for companies to be more nimble and agile. With Yammer‚ Office 365 and SharePoint‚ organizations are transforming the way people work together‚ allowing them to connect‚ engage and innovate‚ both internally and externally‚ with the tools they use every day. Find out how Enterprise Social can transform your business. Through presentations‚ hands-on demonstrations‚ and interaction with Enterprise Social Experts‚ this "Working Social" event offers participants a unique opportunity to discover the business value of enterprise social for your organization through a step by step walk-through of the social journey. See how you can bring value to your business across the three key areas of engagement‚ collaboration and innovation. Learn about Microsoft’s vision for enterprise social‚ the Yammer roadmap and get a hands-on demonstration of how Yammer can transform your organization from the inside out. Get an in-depth look at the social journey of successfully transformed organizations through the power of Yammer. Access practices and methodologies to plan‚ execute and measure your organization’s social transformation.Working Network with like-minded colleagues from other organizations about their social journey.

1. ORCKESTRA PRESENTS
YAMMER FOR REAL CLIENT CASES
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

2. WHO WE ARE?
Anna Klos
Social Business Analyst
Elie Monnier
Social Business Analyst
Yammer certified
Yammer certified
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

3. ORCKESTRA
MONTREAL BASED LEADING PROVIDER OF INNOVATIVE .NET COMMERCE
AND BUSINESS SOLUTIONS
CERTIFIED MICROSOFT YAMMER PARTNER
EFFICIENTLY SOLVES BUSINESS AND COLLABORATION ISSUES
TODAY’S GOAL :
PRESENT YAMMER BENEFITS THROUGH TWO REAL CLIENT CASES
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

4. INTRODUCTION TO CLIENT CASES
CASE CLIENT #1: MULTINATIONAL COSMETIC COMPANY
DEMONSTRATE HOW YAMMER CAN SOLVE MARKETING AND
COMMUNICATION ISSUES
CASE CLIENT #2: PIZZA FRANCHISES COMPANY
SHOWCASE THE SOCIAL JOURNEY METHODOLOGY TO IMPLEMENT
SUCCESSFULLY YAMMER AND SOLVE ORDER MANAGEMENT ISSUES
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

5. MULTINATIONAL
COSMETIC COMPANY
CLIENT CASE #1
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

6. AGENDA
ABOUT THIS COMPANY
HOW THEY PERCEIVE THEIR MARKETING FLOW
WHAT IS HAPPENING IN REAL
THEIR SPECIFIC PAIN POINTS
HOW WE INTEND TO SOLVE THIS USING YAMMER?
ACHIEVE FOLLOWING GOALS
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

7. ABOUT THIS COMPANY
MULTINATIONAL WITH A GLOBAL MARKETING STRATEGY TEAM
MAIN PRODUCTS: SKIN CARE, MAKEUP & FRAGRANCES
OVER 200 PREMIUM PRODUCTS SOLD DIRECTLY TO CUSTOMERS
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

8. HOW THEY PERCEIVE THEIR MARKETING FLOW
Global
Marketers
Subsidiaries
Marketers
Beauty
Consultants
Define marketing vision
Select products and
campaigns for their local
market
Use marketing materials
for their clients
Adapt global digital content
for their local market
Organize events based
on marketing campaigns
Create and share digital
content with subsidiaries
For new products
For global strategy
marketing campaigns
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS
Publish digital content

9. THIS IS WHAT’S HAPPENING…
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

10. COMMUNICATION IS COMPLICATED!
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

11. THEIR SPECIFIC PAIN POINTS
No access to
frequently asked
questions /
issues
Unable to share & reuse
content between
subsidiaries
Difficult to assist with content
entry on a daily basis
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

12. HOW WE INTEND TO SOLVE THIS ?
YAMMER IS THE BEST SOLUTION
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

13. WHAT IS OUR VISION?
COLLABORATE SEAMLESSLY
ON REGIONAL E-COMMERCE WEB SITE LAUNCHES
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

14. ENVISIONED INITIATIVES
SET-UP COMMUNITIES AROUND
SPECIFIC THEMES
PUBLISH DOCUMENTATION
ON TRAINING
ORGANISE ONLINE EVENTS
PROVIDE ACCESS INFORMATION
& UPDATES FROM ANYWHERE
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

15. YAMMER
EXAMPLE
#1
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

16. YAMMER
EXAMPLE
#2
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

17. ACHIEVE FOLLOWING GOALS
CREATE A COMMUNITY WHICH WILL HELP EACH OTHERS
REDUCE ISSUE’S RESOLUTION TIME
EASILY ACCESS INFORMATION AND UPDATES FROM ANYWHERE
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

18. PIZZA COMPANY
CLIENT CASE #2
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

19. AGENDA
ABOUT THIS COMPANY
HOW THEY BUSINESS WORK
CLIENTS CURRENT ISSUES
THEIR INTERNAL PAIN POINTS
HOW WE INTEND TO SOLVE THIS USING SOCIAL JOURNEY METHODOLOGY?
ACHIEVE FOLLOWING GOALS
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

20. ABOUT THIS COMPANY
ONE OF CANADA'S PREMIERE DELIVERY + TAKEOUT PIZZA COMPANY
OVER 200 PIZZERIA ACROSS CANADA
OVER 8 MILLION PIZZAS SERVED PER YEAR
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

21. HOW THEIR BUSINESS WORK
CLIENT
ORDER PIZZA USING:
WEB
MOBILE APP
PHONE
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS
CALL CENTER
GET ORDERS OVER THE
PHONE
CONTROL ORDERS FROM:
WEB
MOBILE APP
FORWARD ORDERS TO
APPROPRIATE
FRANCHISEES
FRANCHISEE
PREPARE INGREDIENTS
AND TEAM
RECEIVE ORDERS ON
P.O.S. DEVICE
PRINT ORDER
PREPARE AND COOK
PIZZAS
DELIVER PIZZA

22. THIS PROCESS IS NOT THAT EFFICIENT
AND CAUSES ISSUES
TO THEIR CURRENT CLIENTS
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

23. CLIENTS CURRENT ISSUES
NOT ALWAYS HAVING A QUICK DELIVERY, EVEN
ONCE IN STORE
..
NOT GETTING THE SAME LEVEL OF SERVICE
(
NOT SUFFICENTLY INFORMED IN CASE OF
TROUBLES
UNABLE TO SHARE THEIR FEEDBACK EASILY
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

24. IN THIS OVER COMPETITIVE MARKET:
A CLIENT WHO GETS UNSATISFIED ONCE
HAS 50% CHANCE TO BE LOST
IF TWICE, IT GOES UP TO 90%!
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

25. ACTUALLY
THESE CLIENTS ISSUES ARE MOSTLY
DUE TO INTERNAL PAIN POINTS…
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

26. THEIR INTERNAL PAIN POINTS
CALL CENTER
NO REAL TIME CONTACT
LACK OF INFORMATION
ABOUT ACTIVITY IN
FRANCHISEES
LACK OF INFORMATION
ON STOCKS
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS
FRANCHISEE
NO IMMEDIATE ANSWERS
ON BUSINESS ISSUES
CANNOT SHARE BEST
PRACTICES WITH OTHER
FRANCHISEES
IMPOSSIBLE TO SHARE
CLIENTS REVIEWS
HQ MARKETING
DIFFICULT TO RETRIEVE
MARKET INFORMATION
FROM CLIENTS AND
FRANCHISEES

27. IT IS MOSTLY DUE TO
A LACK OF INFORMATION SHARING
DURING THE ORDER PROCESS
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

28. HOW DO WE INTEND TO SOLVE THIS?
USING YAMMER AND THE SOCIAL JOURNEY
METHODOLOGY
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

29. APPLYING THE SOCIAL JOURNEY METHODOLOGY
Define overarching vision for using
Yammer
Prioritize the ways to use Yammer that
support the vision
Monitor network and evaluate success
Put your prioritized initiatives into practice
through defined use cases
Configure Yammer
Prepare launch and raise awareness
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

30. DEFINE A VISION
CREATE A CULTURE OF SHARING TO
IMPROVE CUSTOMER SERVICE
HOW?
• MAKE PEOPLE COLLABORATE IN
REAL TIME ALL DAY LONG
• GIVE ACCESS TO INFORMATION
FROM ALL DEVICES ANYWHERE
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

31. BUILD A VALUED LIST OF INITIATIVES
SET-UP A REAL TIME PROCESS FOR PIZZA ORDERING
SHARE AND PROCESS CLIENTS REVIEWS
SHARE BEST PRACTICES BETWEEN FRANCHISEES
SET-UP MARKETING CHALLENGES BETWEEN FRANCHISEES
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

32. YAMMER NEEDS TO BE
CONFIGURED TO BE ADAPTED
TO CLIENT INITIATIVES
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

33. LAUNCH YAMMER AND DRIVE SUCCESS
EXAMPLE OF COMMUNICATION CAMPAIGN: 31 DAYS YAMMER
WEEK 1 – MOTIVATE AND ENGAGE “LET’S GET YAMMING”
WEEK 2 – RECRUIT NEW MEMBERS “CREATE A YAMMERHEAD TODAY”
WEEK 3 – SHOWCASE THE NETWORK “WHO’S YAMMING?”
WEEK 4 – DISCUSS WHAT MATTERS “YAM AS ONE”
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

34. MEASURE SUCCESS AND
COMMUNICATE RESULTS
ON A REGULAR BASIS
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

35. ACHIEVE FOLLOWING GOALS
APPLYING THE ‘SOCIAL JOURNEY’ METHOD AND USING YAMMER:
CHANGE THE WAYS EMPLOYEES COLLABORATE
IMPROVE BUSINESS REACTIVITY
OPTIMISE THE ORDER PROCESS
… AND PROVIDE A BETTER SERVICE TO THEIR CLIENTS!
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS

36. NEXT STEPS: A BRAINSTORMING WORKSHOP
OBJECTIVES:
UNDERSTAND YOUR CURRENT SITUATION & PAIN POINTS
DEFINE A VISION
MAP TO VALUE: DEFINE A HIGH LEVEL LIST OF POSSIBLE INITIATIVES
OUR EXPERTS INVOLVED: SOCIAL BUSINESS CONSULTANTS
DURATION: 2 HOURS
YAMMER
WORKING SOCIAL – TRANSFORM YOUR BUSINESS