1. WORKFORCE CENTER CASE STUDY
OTTAWA CO. MICHIGAN WORKS!
Ottawa County Michigan Works! uses OptimalResume’s online tools to serve a new
type of customer.
Modules used: Resume, Website, Letter, Skills Assessment, Video Resume, Portfolio, Interview
Challenge: New demographics demand new tools
Until the Great Recession, most Ottawa Co. Michigan Works! (OCMWA) customers were “blue collar,” aiming for positions in
manufacturing, non-technical or service sectors. When the economy changed, so did their customer base. The recession brought a
wave of white-collar professionals. These former knowledge workers, some even former executives, sought a more modern,
technology-based approach to the job hunt that had never been requested by blue-collar customers.
OCMWA staff needed new career resources comprehensive enough for tech-savvy and experienced professionals, but easy enough
for customers with limited career and computer experience. The team, led by service coordinator Bill MacDhubain, agreed an ideal
solution would:
 Be web-based software, accessible 24-7
 Provide interactive mock interview assistance
 Assist with writing resumes and cover letters
Solution: 7-in-1 online career center with help for all levels of job seeker
OCMWA subscribed to OptimalResume because it met all three criteria. “OptimalResume was a good fit for our professional level
and young job seekers who are more connected to the web and into using web-based tools,” said MacDhubain.
Now OCMWA staff offers customers of all levels a 24-7 resource where they can execute both basic and advanced job-search
techniques, everything from drafting a resume to creating a professional website.
Results: Something for everyone
OptimalResume helps OCMWA serve a greater variety of job seekers. Less tech-savvy
customers are able to write resumes, cover letters and conduct an interactive mock interview
thanks to what MacDhubain called the “ease of setting up and navigating the features.”
More experienced white-collar professionals are getting the technology-based resources they
wanted to stand out in the job search. They’re creating professional websites, complete with OPTIMALRESUME.COM
online portfolios and video resumes. 1415 WEST NC HIGHWAY 54
SUITE 103
“We’ve had numerous clients express appreciation and frank amazement that we can offer DURHAM, NC 27707
them this program at no cost to them,” said MacDhubain.
877.998.7654
INFO@OPTIMALRESUME.COM
WWW.OPTIMALRESUME.COM