Mobile trends for 2011 and beyond focused on themes of local, social, and money. Local mobile apps allowed users to find nearby businesses and services, while social apps facilitated sharing with connections. Mobile payments and commerce grew substantially, projected to increase from $16 billion in 2010 to $214 billion by 2015. New strategies like mobile optimized websites and geo-location services helped businesses adapt to changing consumer shopping behaviors driven by new mobile opportunities.

1. Trends for 2011 . . . and beyond 19 April 2011

2. Mobile Ruth Brown

3. Mobile statistics from TomiAhonenAlmanac 2011

4. Mobile statistics from TomiAhonenAlmanac 2011

5. Mobile statistics from TomiAhonenAlmanac 2011

6. Mobile statistics from TomiAhonenAlmanac 2011

7. Apple.com

8. What themes are we seeing?

9. Local Social Money

10. Local Neerlife.com

11. Social

12. Runkeeper.com

13. Runkeeper.com

14. $16 billion in 2010 $46 billion in 2012 $214 billion in 2015 Money According to Aiteresearch director Gwenn Bezard

15. http://blog.gazelle.com/page/2/ SELECTA NFC

16. So what next? Breath, relax, you are in good company Get a strategy (channel and/or mobile)

17. Courtesy of Metlink

18. Courtesy of Metlink

19. So what next? Breath, relax, you are in good company Get a strategy (channel and/or mobile) Start with a mobile optimised site (probably)

20. The changing face of shopping Seven trends to look for this year Martin Bulmer

22. http://replay.web.archive.org/20090915023822/http://www.harveynorman.co.nz/

23. http://www.harveynorman.co.nz/

24. Excellent service through social media Trend 1

25. www.facebook.com/HarveyNormanNZ www.twitter.com/harveynormanNZ

26. Social commerce Trend 2

27. http://www.gojane.com/

28. http://www.gojane.com/

29. http://www.gojane.com/

30. http://www.turntonetworks.com/

31. GoJane sales not through TurnTo GoJane sales through TurnTo March 2011 http://www.turntonetworks.com/

32. Co - creation Trend 3

33. http://www.streetshirts.co.uk/

34. http://www.turntonetworks.com/ http://www.indochino.com/

35. Geo - location e - commerce Trend 4

36. http://www.zaarly.com/

37. Social Currency Trend 5

38. http://www.droiddog.com/ http://www.psfk.com/ http://www.zhljerry.com/

39. Push shopping Trend 6

40. http://www.shoedazzle.com/

41. Group sharing Trend 7

42. http://www.toolbank.org/

43. Summary Where ever your customers are they’ll be in someone else’s shop Social Media integration needs to be done well if you don’t want to end up justwashing your laundry in public Users value a tailored service Here come the behemoths Maybe there’ll be less buying going on?

44. Personal factories Leif Roy

45. Manufacturing, consumer society, and our relationship with technology ?

46. Henry Ford

47. The Model T Ford & modern manufacturing 1910

48. Of course . . .

49. Consumer society

51. 1910 - Model T Ford introduced Vehicles per thousand people Image: www1.eere.energy.gov/vehiclesandfuels/facts/2005/fcvt_fotw360.html

52. John Mauchly & Presper Edkert

53. The first digital computer - Eniac 1946

54. The first commercial computer - Univac 1951

55. But . . .

56. Edward Roberts

57. The first personal computer – Altair 8800 1974 image: Popular Electronics - 1975

58. image: Popular Electronics - 1975

60. design: Randy Krum, InfoNewt

61. Proliferation Time New technology becomes accessible and affordable The proliferation of technology

62. Chuck Hull

63. Stereolithography (3d printing) 1984

64. But . . .

65. Adrian Bowyer Image: www.reprap.org

66. Reprap. The first personal 3D printer 2007 Image: www.reprap.org

67. Reprap Open source Low cost Self replicating

68. So what?

69. Proliferation Time New technology becomes accessible and affordable The proliferation of technology

70. Challenging the status quo The user is the manufacturer It’s highly customisable It’s scalable It’s local & it’s global

71. “As with past industrial revolutions, the greatest beneficiaries may not be companies but their customers. But whoever gains most, revolution may not be too strong a word.” – The Economist, The printed world, 10 Feb 2011

72. Gamification Philip Cockrell

73. What is Gamification? Gamification

74. What will I cover today? Examples of gamification in action Quick look at some psychology Gamification in the workplace

75. The classic gamification example http://images.google.com/imagelabeler/

76. Positive behaviour http://wiifit.com/

77. Positive behaviour http://greengoose.com/

78. Positive behaviour http://newcarcollections.com/2010/10/2011-nissan-leaf-electric-car/

79. Real world convergence

80. Lolcats – a gamification case study

81. Game mechanics

82. Game mechanics

83. Game mechanics

84. Game mechanics

85. Outcomes User registration increased by 200% Awarded 63 million user actions Awarded 1.5 million trophies

86. The psychology of it Why does it work?

87. http://artofwomanliness.ning.com/forum/topics/ironing-help-2

88. http://profchucklebutty.blogspot.com/

89. Gaming personalities https://instructionaldesignfusions.wordpress.com/tag/bartles-test/

90. Games at work

91. Levelling up http://www.sacredwaste.com/patrick_bateman_business_cards_profilecard-240965897504955813.html

92. Leader-boards http://mar2929.wordpress.com/2008/06/18/businessman/

93. Gamification at work Badges http://www.flickr.com/photos/lwe/2267079424/in/photostream/

94. Negative aspects http://online.wsj.com/article/SB10001424052702303284604575582503013737616.html

95. Rewards at work http://rewardsnation.com

96. Guidelines for use at work Leverage intrinsic motivators at work Amplify positive behaviours Watch for unintended consequences of game elements in the social context of work – e.g. internal competition Simplicity counts

97. Resources There are plenty of resources out there, here’s some that helped me: http://gamification.org http://gamification.co/ http://www.slideshare.net/Rypple/work-better-play-together-on-enterprise-gamification Game Frame – Book by Aaron Dignan Gamification of education - Forbes Gamification of Work – NY Times

98. Thank you