Trent Mankelow from Optimal Usability ran this presentation on 23 July 2010

1. Trent Mankelow How to create government websites that rock

5. Adán Christian

9. How to create government websites that Trent Mankelow

10. Government websites rock when they are Useful Attractive Social Open Playful

11. A ttractive S ocial O pen U seful P layful

14. Government websites rock when they are Useful

24. “ People these days expect information when they want it, in nice digestible chunks.” - Transport for London spokesman Source: http://technology.timesonline.co.uk/tol/news/tech_and_web/article3881779.ece

25. 40,000,000

26. 40 ,000,000

27. Government websites rock when they are Attractive

31. Q: Why is attractiveness important?

32. If someone is physically attractive, people tend to assume they also have a host of admirable qualities, such as intelligence and honesty. - B.J. Fogg

33. Source: http://www.valentinemoore.co.uk/trv/Attractive.pdf

37. Government websites rock when they are Social

39. Social proof – we tend to follow the patterns of similar people in new or unfamiliar situations

42. Source: http://www.nhs.uk/ServiceDirectories/pages/Hospital.aspx?id=RP401&v=4

46. Government websites rock when they are Open

47. Food Sex Information?? Dopamine makes us seek Image Source: http://www.redstamp.com/products/1932-Paperwork-Sticky-Notes-Anne-Taintor

49. Open data enhances public sector efficiency by transferring some of the analytical demands of government to NGOs, research institutes and the media, which have been found to combine data from various sources in original and inventive ways. United Nations E-Government Survey 2010

50. Source: http://www.thisweknow.org/l/CA/Beverly_hills

51. Source: http://www.suburbantrends.com.au

54. Government websites rock when they are Playful

55. Video: http:// www.youtube.com/watch?v =2lXh2n0aPyw

56. Can you design something which ‘plays’ with its users, provoking curiosity or making interactions into a game? - Dan Lockton

62. Source: http://www.flickr.com/groups/microcopy/

69. How can you delight users?

70. In conclusion

72. “ ...the only way to have good ideas is to have lots of ideas and discard the bad ones, but you cannot afford too much creativity with benefit payments or traffic lights, school curriculums or court procedures” – Geoff Mulgan

76. The perfect government website? A ttractive S ocial O pen U seful P layful

78. Next steps

80. Q: What do you call curry in India? A: Food

81. It shouldn't be “e-Government”. It should just be government

82. Thanks Trent Mankelow [email_address] Sign up to our newsletter at optimalusability.com !