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1
MALAYSIANS
ON MALAYSIA
ESSENTIAL INSIGHTS INTO CONSUMER CONFIDENCE,
BEHAVIOURAL, TECH & E-WALLET TRENDS IN MALAYSIA
2Q 2023
2
MYCI REMAIN STABLE IN
Q2’2023
WELCOME TO
MALAYSIANS
ON MALAYSIA
The Malaysian Confidence Index
(MYCI), an essential pulse check of
the nation, reflects Malaysia’s
adaptability and economic resilience.
Holding steady at 130 points in Q2’23,
amidst a backdrop of global economic
fluctuations, the MYCI underscores
the nation's strength and its adept
responses to various challenges.
If you're eager to dive deeper into the
numbers and gain a more nuanced
understanding of the forces shaping
the future of business and finance,
don't hesitate to contact us at
theteam@oppotus.com.
E-WALLET ADOPTION
RESURGES
After a period of stagnation, the e-
wallet landscape in Malaysia is once
again vibrant, marking an uplift in
usage to 51%. This resurgence can
be attributed to a populace that is
increasingly finding equilibrium in the
digital realm.
STRENGTHENING OF
FINANCIAL INDICATORS
Paired with evolving indicators of
financial well-being and underpinned
by strategic governmental initiatives,
the nation exhibits an unwavering
commitment to steady growth. As the
calendar pages turn, Malaysians have
reasons to maintain their optimism,
anticipating a future marked by
balanced progress and economic
fortitude.
ECONOMY INDICATORS
HIT ALL-TIME HIGH
Malaysia's economic storyline has
been one of stabilization and
steadfastness. The Malaysian
Confidence Index (MYCI) stands as a
testament to this, reflecting a robust
130 points in Q2’23. This consistency,
even amidst subtle fluctuations,
accentuates Malaysia's resilient
economic fabric.
Our 'Malaysians on Malaysia' research
endeavors to discern contemporary
market dynamics and capture the
nation's prevailing pulse. Since its
inauguration in 2018, the study has
reliably elucidated the sentiments of
Malaysians.
4
o In the first quarter of 2023, the Malaysian
Confidence Index (MYCI) impressively peaked at
132 points. However, by the subsequent quarter,
Q2’23, the MYCI stabilized itself at 130 points. This
subtle decline, while noteworthy, isn't cause for
alarm. Periods of stabilization in financial indices
are not just common but often indicative of
underlying strategic shifts.
100
MALAYSIA CONFIDENCE INDEX (MYCI)
118
109 111 110
125
117
126
101
106 109 106
114
92
109
93
106 108
120
115
132130
2Q18 3Q 4Q 1Q19 2Q 3Q 4Q 1Q20 2Q 3Q 4Q 1Q21 2Q 3Q 4Q 1Q22 2Q 3Q 4Q 1Q23 2Q
Source: Oppotus 2Q2023
6
CURRENT FINANCIAL WELL-BEING
In Q2’23, the Current Financial Well-
Being Index showcased a positive
trajectory, rising from 129 points in the
previous quarter to 136 points, marking an
uplift of 7 points. This promising surge is
primarily attributed to the rakyat's growing
trust in the government's ongoing
initiatives. These measures, aimed at
stabilizing the prices of essential
commodities like vegetables, meat, and
eggs, resonate deeply with the
fundamental needs of the populace. The
impact of these efforts extends to a
broader spectrum, influencing the pricing
of domestic goods.
Monthly Household Income
Location
Current state of financial well-being
152
139
147
129
116
145
135
140
107
130
134
143
131132
119
129
136
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
138
131
135
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
140
133
150
103
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 2Q2023
7
OUTLOOK ON FINANCIAL WELL-BEING NEXT 12 MONTHS
...This fervent growth, by the second
quarter, achieved a stabilization
marked by a modest ascent, moving
from 140 to 142 points.
Monthly Household Income
Location
Financial well-being next 12 months
149
155
143
153
145145141
147
132
147
120
128129
138
122
140142
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
145
135
142
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
137
133
170
110
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 2Q2023
8
SPEND ON MAJOR PURCHASES
o The Spend on Major
Purchases index exhibited a
marginal dip, moving from 127 to
126 points. This decrement can
be linked to a confluence of
factors, the most dominant being
the waning strength of the
Ringgit, against the US Dollar
within the year.
Monthly Household Income
Location
Good time for major purchases
99
93
111
73
95 96 98 101
72
101
88
110
93
130
116
127126
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
123
128
135
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
127
136
125
110
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 2Q2023
9
CURRENT STATE OF ECONOMY
o Malaysia's Current State of the
Economy has experienced a
mild ebb, retracting from 132
points to more reserved 129
points. One of the pivotal factors
underpinning this shift is the
country's second-quarter annual
growth.
Monthly Household Income
Location
State of economy now vs. last year
109
98
114
63
80
69
83 87
71
79
58
77
100
108
116
132
129
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
130
130
123
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
123
132
135
127
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 2Q2023
10
STATE OF ECONOMY NEXT 12 MONTHS
o …From a robust 132 points in
the first quarter, there was a
pronounced descent to 119
points by Q2’23. This trend was
resonant across all three income
brackets.
Monthly Household Income
Location
State of economy next 12 months
119
100
116
87
92 91
84
99
77
86
63
72
88 90
99
132
119
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
123
114
107
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
107
131
145
76
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 2Q2023
11
NOTABLE ACTIVITIES PAST 3 MONTHS
Online Shopping, %
Making online purchases from e-commerce
sites (e.g. Shopee, Lazada)
36 35 31
49 48 46 53 57 60 56
37 45 36 32 31 33
21
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
Making purchases from live streaming
(e.g. FB live, etc.)
18 15
23 22 15 12 12
20 13 16
8 8
3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23
Apply for banking products online
(e.g. credit card, loans, etc.)
8 10 10 6 6 7 9 5 12 6 8 8 13 11 8 8 8
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
Online Banking & Insurance, %
Purchased insurance products online
(e.g. car, fire, etc.)
Online Gaming, % E-Wallet, %
18 17 22 22 16 10
22 16 14 14 12 7
3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23
Play online games
(ALL devices)
Making payments through e-wallet
(digital wallet)
22 27
38
63 49 60 56 67 54 66 67 68 66 55 45
31
51
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
Wearables, %
Used wearables (e.g. smart watch,
smart shoes, health, etc.)
13 15
29 23 21 24
16 17 22 24
44 35 30 28
14 12 10
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
Source: Oppotus 2Q2023
10 10 13
4
16 10 10 12 14 14 9 16 12 10 11 12 8
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
12
NOTABLE ACTIVITIES PAST 3 MONTHS (CONT.)
International travel
(outside Malaysia)
Having a meal at convenience
stores/petrol marts
Travel, %
47 46 50
37
6
34 39
23
12 5
72
50 43 36
25
40
28
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
18 17 17
7 0 1 1 1 3 0 0 0
10 4
14 10 11
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
Domestic travel
(within Malaysia)
Purchase meal takeaway from
convenience stores/petrol marts
Eating OOH, %
49
37
51 58
30 34
19 16
3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23
22
38
25 31 20 30 30 40 40
24 24 19 27 27 25 25 24
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
Food Delivery, %
Order food directly from merchant’s food
delivery app (e.g. McDonald’s, KFC, etc.)
Order food through third party food
delivery app (e.g. Grab, foodpanda, etc.)
61 66 58 63
37 46 52 65 56 51 55 56
44 46
22 26 24
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
38
11 12
40
24
36
14 22
3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23
Source: Oppotus 2Q2023
13
E-WALLET LANDSCAPE IN MALAYSIA
2017 2018 2019 2020 2021 2022 2023
Q1
JAN
FEB
MAR
Q2
APR
MAY
JUN
Q3
JUL
AUG
SEP
Q4
OCT
NOV
DEC
EXIT
EXIT
Source: Oppotus 2Q2023
14
22
27
38
62
49
60
56
67
54
66 67 68 66
55
45
31
51
2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23
E-WALLET USAGE
Used e-wallet in last 3 months? (Yes, %)
e-Penjana Campaign
31 Jul-30 Sep 2020
(RM50)
e-Tunai Rakyat
Campaign
15 Jan-14 Mar 2020
(RM30)
263.0 268.5 263.2
216.6
2021 2022 1Q2023 2Q2023
Average monthly e-wallet spending
(RM)
Source: Oppotus 2Q2023
15
Debit Card
PAYMENT MODE IN PHYSICAL TRANSACTIONS
36
20
0
28
3
13
37
20
15
11 10
7
43
21
18
5
7
5
49
17
15
8
6 5
0
%
*New question since 4Q22 **New question since 2Q23
Source: Oppotus 2Q2023
2Q’23
3Q’22, 4Q, 1Q23
Significantly lower at 95% CL (vs. 4Q’22)
Significantly higher at 95% CL (vs. 4Q’22)
Bank
Transfer*
Credit Card
E-wallet QRPay
Bank App**
Cash
16
33
9
0
0
20
40
60
80
100
2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23
E-WALLET USAGE – BY BRAND
%
Top 5 e-wallets used
90
48
35
57
44
0
20
40
60
80
100
2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23
Source: Oppotus 2Q2023
19
WHERE ARE E-WALLETS BEING USED?
56
53 52
47
31
23
16
13 12 11 11
6 5
0
20
40
60
80
100
2Q21, 3Q, 4Q, 1Q22, 2Q, 3Q, 4Q, 1Q23 2Q23
Transportation
Groceries F&B
CVS
Food
Delivery
Bill
Payments
Mobile
Reloads
Petrol
E-commerce
Purchase
Movie
Tickets
Hotels
Gaming
Flight
Tickets
%
Source: Oppotus 2Q2023
29
92
73
39
39
32
30
29
24
19
16
BANK APP USAGE – BY BRAND
MAE/ Maybank2u MY
CIMB Clicks Malaysia
HLB Connect Mobile Banking
RHB Mobile Banking
allianceonline Mobile
PB engage MY
AmOnline
Be U by Bank Islam
OCBC Malaysia Mobile Banking
HSBC Malaysia
Source: Oppotus 2Q2023
%
31
34 36
40
56
71
45
54
62
48
44
50
59 57
60
67
72
42
45
0
50
100
1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23
INTENTION TO USE E-WALLET IN THE NEXT 6 MONTHS
%
*This question is referring to Malaysians who are NOT using e-wallets
Source: Oppotus 2Q2023
32
TECH TRENDS
Source: Oppotus 2Q2023
12
61 64
53
60
78 74 70 70
65
58
50
44
4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
13
68 65
60 59
74 77
72 72 70
60 56 56
4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
27
74
67
62
57
81
93
72
81
76
71 69 65
4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
11
60 56 53 52
68
61
68
62 66
56
48 45
4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
12
60
51 48
64
76
63
73
68
61
55
48 46
4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
16
74 73 72
67
84
78
86
81 78
72
67
60
0
25
50
75
100
4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
Cryptocurrency
(e.g. Bitcoin, Ethereum, etc.)
FinTech E-sports
Blockchain
%
12
73 70
61
66
81 85
70
78
68
61
56 51
0
25
50
75
100
4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
Virtual Reality (VR) Artificial Intelligence (AI) Augmented Reality (AR)
%
Non-fungible token (NFT)
10
47
56
77
85
72 70 68
62
52
45
2Q21 4Q21 2Q22 4Q22 2Q23
33
OWN ANY CRYPTOCURRENCY?
Source: Oppotus 2Q2023
28
22
30
23
26
14
39 38
31
33
41
39
20
34
25
37 36
31
26
0
10
20
30
40
50
60
4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23
Yes, %
34
TYPES OF CRYPTOCURRENCY OWNED
Source: Oppotus 2Q2023
11
8 8 7 6
4 4 3 2 1
0
10
20
30
40
50
Bitcoin Bitcoin Cash ENJ
Dogecoin
4Q20, 1Q21, 2Q, 3Q, 4Q, 1Q22, 2Q, 3Q, 4Q, 1Q23 2Q23
%
Litecoin Ethereum NEM NEO Dash
XRP
39
40
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Oppotus - Malaysians on Malaysia 2Q2023.pptx

  • 1. 1 MALAYSIANS ON MALAYSIA ESSENTIAL INSIGHTS INTO CONSUMER CONFIDENCE, BEHAVIOURAL, TECH & E-WALLET TRENDS IN MALAYSIA 2Q 2023
  • 2. 2 MYCI REMAIN STABLE IN Q2’2023 WELCOME TO MALAYSIANS ON MALAYSIA The Malaysian Confidence Index (MYCI), an essential pulse check of the nation, reflects Malaysia’s adaptability and economic resilience. Holding steady at 130 points in Q2’23, amidst a backdrop of global economic fluctuations, the MYCI underscores the nation's strength and its adept responses to various challenges. If you're eager to dive deeper into the numbers and gain a more nuanced understanding of the forces shaping the future of business and finance, don't hesitate to contact us at theteam@oppotus.com. E-WALLET ADOPTION RESURGES After a period of stagnation, the e- wallet landscape in Malaysia is once again vibrant, marking an uplift in usage to 51%. This resurgence can be attributed to a populace that is increasingly finding equilibrium in the digital realm. STRENGTHENING OF FINANCIAL INDICATORS Paired with evolving indicators of financial well-being and underpinned by strategic governmental initiatives, the nation exhibits an unwavering commitment to steady growth. As the calendar pages turn, Malaysians have reasons to maintain their optimism, anticipating a future marked by balanced progress and economic fortitude. ECONOMY INDICATORS HIT ALL-TIME HIGH Malaysia's economic storyline has been one of stabilization and steadfastness. The Malaysian Confidence Index (MYCI) stands as a testament to this, reflecting a robust 130 points in Q2’23. This consistency, even amidst subtle fluctuations, accentuates Malaysia's resilient economic fabric. Our 'Malaysians on Malaysia' research endeavors to discern contemporary market dynamics and capture the nation's prevailing pulse. Since its inauguration in 2018, the study has reliably elucidated the sentiments of Malaysians.
  • 3. 4 o In the first quarter of 2023, the Malaysian Confidence Index (MYCI) impressively peaked at 132 points. However, by the subsequent quarter, Q2’23, the MYCI stabilized itself at 130 points. This subtle decline, while noteworthy, isn't cause for alarm. Periods of stabilization in financial indices are not just common but often indicative of underlying strategic shifts. 100 MALAYSIA CONFIDENCE INDEX (MYCI) 118 109 111 110 125 117 126 101 106 109 106 114 92 109 93 106 108 120 115 132130 2Q18 3Q 4Q 1Q19 2Q 3Q 4Q 1Q20 2Q 3Q 4Q 1Q21 2Q 3Q 4Q 1Q22 2Q 3Q 4Q 1Q23 2Q Source: Oppotus 2Q2023
  • 4. 6 CURRENT FINANCIAL WELL-BEING In Q2’23, the Current Financial Well- Being Index showcased a positive trajectory, rising from 129 points in the previous quarter to 136 points, marking an uplift of 7 points. This promising surge is primarily attributed to the rakyat's growing trust in the government's ongoing initiatives. These measures, aimed at stabilizing the prices of essential commodities like vegetables, meat, and eggs, resonate deeply with the fundamental needs of the populace. The impact of these efforts extends to a broader spectrum, influencing the pricing of domestic goods. Monthly Household Income Location Current state of financial well-being 152 139 147 129 116 145 135 140 107 130 134 143 131132 119 129 136 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 138 131 135 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above 140 133 150 103 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 KL/PJ Penang JB Kuantan *Kuantan was not included for 2Q2021 Source: Oppotus 2Q2023
  • 5. 7 OUTLOOK ON FINANCIAL WELL-BEING NEXT 12 MONTHS ...This fervent growth, by the second quarter, achieved a stabilization marked by a modest ascent, moving from 140 to 142 points. Monthly Household Income Location Financial well-being next 12 months 149 155 143 153 145145141 147 132 147 120 128129 138 122 140142 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 145 135 142 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above 137 133 170 110 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 KL/PJ Penang JB Kuantan *Kuantan was not included for 2Q2021 Source: Oppotus 2Q2023
  • 6. 8 SPEND ON MAJOR PURCHASES o The Spend on Major Purchases index exhibited a marginal dip, moving from 127 to 126 points. This decrement can be linked to a confluence of factors, the most dominant being the waning strength of the Ringgit, against the US Dollar within the year. Monthly Household Income Location Good time for major purchases 99 93 111 73 95 96 98 101 72 101 88 110 93 130 116 127126 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 123 128 135 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above 127 136 125 110 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 KL/PJ Penang JB Kuantan *Kuantan was not included for 2Q2021 Source: Oppotus 2Q2023
  • 7. 9 CURRENT STATE OF ECONOMY o Malaysia's Current State of the Economy has experienced a mild ebb, retracting from 132 points to more reserved 129 points. One of the pivotal factors underpinning this shift is the country's second-quarter annual growth. Monthly Household Income Location State of economy now vs. last year 109 98 114 63 80 69 83 87 71 79 58 77 100 108 116 132 129 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 130 130 123 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above 123 132 135 127 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 KL/PJ Penang JB Kuantan *Kuantan was not included for 2Q2021 Source: Oppotus 2Q2023
  • 8. 10 STATE OF ECONOMY NEXT 12 MONTHS o …From a robust 132 points in the first quarter, there was a pronounced descent to 119 points by Q2’23. This trend was resonant across all three income brackets. Monthly Household Income Location State of economy next 12 months 119 100 116 87 92 91 84 99 77 86 63 72 88 90 99 132 119 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 123 114 107 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above 107 131 145 76 0 50 100 150 200 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 KL/PJ Penang JB Kuantan *Kuantan was not included for 2Q2021 Source: Oppotus 2Q2023
  • 9. 11 NOTABLE ACTIVITIES PAST 3 MONTHS Online Shopping, % Making online purchases from e-commerce sites (e.g. Shopee, Lazada) 36 35 31 49 48 46 53 57 60 56 37 45 36 32 31 33 21 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 Making purchases from live streaming (e.g. FB live, etc.) 18 15 23 22 15 12 12 20 13 16 8 8 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 Apply for banking products online (e.g. credit card, loans, etc.) 8 10 10 6 6 7 9 5 12 6 8 8 13 11 8 8 8 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 Online Banking & Insurance, % Purchased insurance products online (e.g. car, fire, etc.) Online Gaming, % E-Wallet, % 18 17 22 22 16 10 22 16 14 14 12 7 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 Play online games (ALL devices) Making payments through e-wallet (digital wallet) 22 27 38 63 49 60 56 67 54 66 67 68 66 55 45 31 51 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 Wearables, % Used wearables (e.g. smart watch, smart shoes, health, etc.) 13 15 29 23 21 24 16 17 22 24 44 35 30 28 14 12 10 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 Source: Oppotus 2Q2023 10 10 13 4 16 10 10 12 14 14 9 16 12 10 11 12 8 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23
  • 10. 12 NOTABLE ACTIVITIES PAST 3 MONTHS (CONT.) International travel (outside Malaysia) Having a meal at convenience stores/petrol marts Travel, % 47 46 50 37 6 34 39 23 12 5 72 50 43 36 25 40 28 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 18 17 17 7 0 1 1 1 3 0 0 0 10 4 14 10 11 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 Domestic travel (within Malaysia) Purchase meal takeaway from convenience stores/petrol marts Eating OOH, % 49 37 51 58 30 34 19 16 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 22 38 25 31 20 30 30 40 40 24 24 19 27 27 25 25 24 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 Food Delivery, % Order food directly from merchant’s food delivery app (e.g. McDonald’s, KFC, etc.) Order food through third party food delivery app (e.g. Grab, foodpanda, etc.) 61 66 58 63 37 46 52 65 56 51 55 56 44 46 22 26 24 2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 38 11 12 40 24 36 14 22 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 Source: Oppotus 2Q2023
  • 11. 13 E-WALLET LANDSCAPE IN MALAYSIA 2017 2018 2019 2020 2021 2022 2023 Q1 JAN FEB MAR Q2 APR MAY JUN Q3 JUL AUG SEP Q4 OCT NOV DEC EXIT EXIT Source: Oppotus 2Q2023
  • 12. 14 22 27 38 62 49 60 56 67 54 66 67 68 66 55 45 31 51 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 E-WALLET USAGE Used e-wallet in last 3 months? (Yes, %) e-Penjana Campaign 31 Jul-30 Sep 2020 (RM50) e-Tunai Rakyat Campaign 15 Jan-14 Mar 2020 (RM30) 263.0 268.5 263.2 216.6 2021 2022 1Q2023 2Q2023 Average monthly e-wallet spending (RM) Source: Oppotus 2Q2023
  • 13. 15 Debit Card PAYMENT MODE IN PHYSICAL TRANSACTIONS 36 20 0 28 3 13 37 20 15 11 10 7 43 21 18 5 7 5 49 17 15 8 6 5 0 % *New question since 4Q22 **New question since 2Q23 Source: Oppotus 2Q2023 2Q’23 3Q’22, 4Q, 1Q23 Significantly lower at 95% CL (vs. 4Q’22) Significantly higher at 95% CL (vs. 4Q’22) Bank Transfer* Credit Card E-wallet QRPay Bank App** Cash
  • 14. 16 33 9 0 0 20 40 60 80 100 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 E-WALLET USAGE – BY BRAND % Top 5 e-wallets used 90 48 35 57 44 0 20 40 60 80 100 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 Source: Oppotus 2Q2023
  • 15. 19 WHERE ARE E-WALLETS BEING USED? 56 53 52 47 31 23 16 13 12 11 11 6 5 0 20 40 60 80 100 2Q21, 3Q, 4Q, 1Q22, 2Q, 3Q, 4Q, 1Q23 2Q23 Transportation Groceries F&B CVS Food Delivery Bill Payments Mobile Reloads Petrol E-commerce Purchase Movie Tickets Hotels Gaming Flight Tickets % Source: Oppotus 2Q2023
  • 16. 29 92 73 39 39 32 30 29 24 19 16 BANK APP USAGE – BY BRAND MAE/ Maybank2u MY CIMB Clicks Malaysia HLB Connect Mobile Banking RHB Mobile Banking allianceonline Mobile PB engage MY AmOnline Be U by Bank Islam OCBC Malaysia Mobile Banking HSBC Malaysia Source: Oppotus 2Q2023 %
  • 17. 31 34 36 40 56 71 45 54 62 48 44 50 59 57 60 67 72 42 45 0 50 100 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 INTENTION TO USE E-WALLET IN THE NEXT 6 MONTHS % *This question is referring to Malaysians who are NOT using e-wallets Source: Oppotus 2Q2023
  • 18. 32 TECH TRENDS Source: Oppotus 2Q2023 12 61 64 53 60 78 74 70 70 65 58 50 44 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 13 68 65 60 59 74 77 72 72 70 60 56 56 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 27 74 67 62 57 81 93 72 81 76 71 69 65 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 11 60 56 53 52 68 61 68 62 66 56 48 45 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 12 60 51 48 64 76 63 73 68 61 55 48 46 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 16 74 73 72 67 84 78 86 81 78 72 67 60 0 25 50 75 100 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 Cryptocurrency (e.g. Bitcoin, Ethereum, etc.) FinTech E-sports Blockchain % 12 73 70 61 66 81 85 70 78 68 61 56 51 0 25 50 75 100 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 Virtual Reality (VR) Artificial Intelligence (AI) Augmented Reality (AR) % Non-fungible token (NFT) 10 47 56 77 85 72 70 68 62 52 45 2Q21 4Q21 2Q22 4Q22 2Q23
  • 19. 33 OWN ANY CRYPTOCURRENCY? Source: Oppotus 2Q2023 28 22 30 23 26 14 39 38 31 33 41 39 20 34 25 37 36 31 26 0 10 20 30 40 50 60 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 Yes, %
  • 20. 34 TYPES OF CRYPTOCURRENCY OWNED Source: Oppotus 2Q2023 11 8 8 7 6 4 4 3 2 1 0 10 20 30 40 50 Bitcoin Bitcoin Cash ENJ Dogecoin 4Q20, 1Q21, 2Q, 3Q, 4Q, 1Q22, 2Q, 3Q, 4Q, 1Q23 2Q23 % Litecoin Ethereum NEM NEO Dash XRP
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  • 22. 40 Copyright © Oppotus 2023 – All rights, including copyright, in the content of Oppotus webpages and publications (including, but not limited to, Oppotus reports and blog posts) are owned and controlled by Oppotus. In accessing such content, you agree that you may only use the content for your own personal non-commercial use and that you will not use the content for any other purpose whatsoever without an appropriate license from, or the prior written permission of, Oppotus. Oppotus uses its reasonable endeavours to ensure the accuracy of all data in Oppotus webpages and publications at the time of publication. However, in accessing the content of Oppotus webpages and publications, you agree that you are responsible for your use of such data and Oppotus shall have no liability to you for any loss, damage, cost or expense whether direct, indirect consequential or otherwise, incurred by, or arising by reason of, your use of the data and whether caused by reason of any error, omission or misrepresentation in the data or otherwise. OPPOTUS RESEARCH GROUP SDN BHD Level 18 Equatorial Plaza, Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia www.oppotus.com theteam@oppotus.com