Key things you need to know on consumer confidence, media consumption, key behavioural, tech, e-wallet & esports trends in Malaysia. www.oppotus.com

1. 1
MALAYSIANS
ON MALAYSIA
ESSENTIAL INSIGHTS INTO CONSUMER CONFIDENCE,
BEHAVIOURAL, TECH & E-WALLET TRENDS IN MALAYSIA
1Q 2023

2. 2
MYCI HITS ALL-TIME
HIGH
WELCOME TO
MALAYSIANS
ON MALAYSIA
Our Malaysians on Malaysia study is
set to understand current trends and
pulse of the Nation in the market.
Since its inception in 2018, this study
has consistently reported on insights
and sentiments amongst Malaysians.
For the first time since its inception,
our MYCI hits an all-time high at 132-
points mark – starting off the year
2023 on a positive note.
The new Belanjwawan2023 and the
amendments to the employment Law
which aims to boost the well-being of
the rakyat and the country progression
brings hope that the country is on its
road to recovery after a stressful
pandemic period.
As always, we continue to also cover
interesting topics like tech trends,
crypto insights and other key stats.
If you like to dig deeper into the
numbers, please do reach out to us at
theteam@oppotus.com
USAGE OF E-WALLET
CONTINUE TO DIP
Usage of e-wallet continue to dip from
3Q’22, hitting to the level where it fist
started off. It does look like e-wallet
players have to consistently induce
rewards, cash back, promotions, etc.
in order to induce interest to use the
services in order to stay relevant
STRENGTHENING OF
FINANCIAL INDICATORS
With the various funds allocation/aids
from Belanjawan2023 targeted to the
rakyat from all walks of like has
indeed bring a sense of hope to
Malysians that their financial well-
being will be better off; Not only that,
Malaysians are also indicating that
now is a good time to make major
purchases.
ECONOMY INDICATORS
HIT ALL-TIME HIGH
Our economy indicators has been
already on a consistent uptrend since
4Q’21 and now in 1Q’23, hits all-time
high at above 130-points mark
With the country economy on its road
to progression under the new
Belanjawan 2023, Malaysians are
hopeful that our economy will see a
new light.

3. 3
o For the first time, since the inception of our MYCI
study, our MYCI hits all time high at above 130-
points in 1Q’23
o The recent announcement on the new Budget 2023
(#Belanjawan2023) and amendments to the
Employment Law which aim to uplift and boost the
well-being not just for the rakyat but also the
working population indeed bring out the positive
vibes of the people and to start off the year 2023 on
a positive note
100
MALAYSIA CONFIDENCE INDEX (MYCI)
118
109 111 110
125
117
126
101
106 109 106
114
92
109
93
106 108
120
115
132
2Q18 3Q 4Q 1Q19 2Q 3Q 4Q 1Q20 2Q 3Q 4Q 1Q21 2Q 3Q 4Q 1Q22 2Q 3Q 4Q 1Q23
Source: Oppotus 1Q2023

4. 4
MALAYSIA CONFIDENCE INDEX (MYCI) COMPONENTS
Current state of financial well-being
152
139
147
129
116
145
135
140
107
130
134
143
131
132
119
129
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
Financial well-being next 12mths
149
155
143
153
145
145
141
147
132
147
120
128
129
138
122
140
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
Good time for major purchases
99 93
111
73
95 96 98101
72
101
88
110
93
130
116
127
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
State of economy now vs. last year
109
98
114
63
80
69
83 87
71
79
58
77
100
108
116
132
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
State of economy next 12mths
119
100
116
87 92 91
84
99
77
86
63
72
88 90
99
132
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
Source: Oppotus 1Q2023
o All components of MYCI recorded an
uptick – more so for the economy
indicators where both the indices hit an
all-high scores
o With Belanjawan 2023 focusing on
providing support and allocation for
development, tourism, micro
businesses, this indeed brought hope
that the country’s economy is on its
way to recovery
o Not only that, the rakyat are also inline
to receive various funds and allocation
from Belanjawan 2023 which aims to
improve the people’s well-being –
could potentially be attributed to the
uptick of financial well-being indicators
where the positiveness is seen to spill-
over to the next 12 months
o Given a positive outlook on financial
state, consumers are also indicating
that now is a good time for major
purchases –which also happened to
be inline with the upcoming Raya
festivities

5. 5
CURRENT FINANCIAL WELL-BEING
o The announcement on funds
allocation/ aids and
amendments to the Employment
Law which aims to boost the
overall well-being of the people
has bring a sense of hope to
Malaysians where they are now
optimistic with their financial
well-being
Monthly Household Income
Location
Current state of financial well-being
152
139
147
129
116
145
135
140
107
130134
143
131132
119
129
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
126
124
147
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
141
140
119
103
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 1Q2023

6. 6
OUTLOOK ON FINANCIAL WELL-BEING NEXT 12 MONTHS
o …and the effect is seen to spill
over to the next 12 months
Monthly Household Income
Location
Financial well-being next 12 months
149
155
143
153
145145141
147
132
147
120
128129
138
122
140
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
140
133
156
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
140
151
152
133
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 1Q2023

7. 7
SPEND ON MAJOR PURCHASES
o With such positive vibes towards
financial well-being indicators,
Malaysians are also indicating
that now is a good time to make
major purchases
o The positive momentum could
also be attributed to Malaysians
preparing to welcome the
upcoming Raya festivity, hence
the uptick on this indicator
Monthly Household Income
Location
Good time for major purchases
99
93
111
73
95 96 98 101
72
101
88
110
93
130
116
127
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
118
142
137
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
110
134
139
131
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 1Q2023

8. 8
CURRENT STATE OF ECONOMY
o For the first time, our economy
indicators hit an all-high note at
above 130 mark
o As the rakyat gets their fair
share of benefits and aids from
Belanjawan2023, the economy
and the businesses side of
aspects also gets its share of
benefits and aids for
development and progression –
bringing hope that our economy
is on its road to recovery
Monthly Household Income
Location
State of economy now vs. last year
109
98
114
63
80
69
83 87
71
79
58
77
100
108
116
132
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
126
135
147
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
133
132
124
142
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 1Q2023

9. 9
STATE OF ECONOMY NEXT 12 MONTHS
o … with Malaysians being
optimistic that the economy will
have a new light within the next
12 months
Monthly Household Income
Location
State of economy next 12 months
119
100
116
87
92 91
84
99
77
86
63
72
88 90
99
132
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
127
131
161
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
149
140
129
93
0
50
100
150
200
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 1Q2023

10. 10
NOTABLE ACTIVITIES PAST 3 MONTHS
Online Shopping, %
Making online purchases from e-commerce
sites (e.g. Shopee, Lazada)
36 35 31
49 48 46 53 57 60 56
37 45 36 32 31 33
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
Making purchases from live streaming
(e.g. FB live, etc.)
18 15
23 22 15 12 12
20 13 16 8
3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
Apply for banking products online
(e.g. credit card, loans, etc.)
8 10 10 6 6 7 9 5 12 6 8 8 13 11 8 8
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
Online Banking & Insurance, %
Purchased insurance products online
(e.g. car, fire, etc.)
Online Gaming, % E-Wallet, %
18 17 22 22 16 10
22 16 14 14 12
3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
Play online games
(ALL devices)
Making payments through e-wallet
(digital wallet)
22 27
38
63 49 60 56 67 54 66 67 68 66 55 45
23
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
Wearables, %
Used wearables (e.g. smart watch,
smart shoes, health, etc.)
13 15
29 23 21 24
16 17 22 24
44 35 30 28
14 12
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
Source: Oppotus 1Q2023
10 10 13
4
16 10 10 12 14 14 9 16 12 10 11 12
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23

11. 11
NOTABLE ACTIVITIES PAST 3 MONTHS (CONT.)
International travel
(outside Malaysia)
Having a meal at convenience
stores/petrol marts
Travel, %
47 46 50
37
6
34 39
23
12 5
72
50 43 36
25
40
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
18 17 17
7 0 1 1 1 3 0 0 0
10 4
14 10
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
Domestic travel
(within Malaysia)
Purchase meal takeaway from
convenience stores/petrol marts
Eating OOH, %
49
37
51 58
30 34
19
3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
22
38
25 31 20 30 30 40 40
24 24 19 27 27 25 25
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
Food Delivery, %
Order food directly from merchant’s food
delivery app (e.g. McDonald’s, KFC, etc.)
Order food through third party food
delivery app (e.g. Grab, foodpanda, etc.)
61 66 58 63
37 46 52 65 56 51 55 56
44 46
22 26
3Q19 1Q20 3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
38
11 12
40
24
36
14
3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
Source: Oppotus 1Q2023

12. 12
E-WALLET LANDSCAPE IN MALAYSIA
Source: Oppotus 1Q2023
2017 2018 2019 2020 2021 2022 2023
Q1
JAN
FEB
MAR
Q2
APR
MAY
JUN
Q3
JUL
AUG
SEP
Q4
OCT
NOV
DEC
EXIT
EXIT

13. 13
22
27
38
62
49
60
56
67
54
66 67 68 66
55
45
23
2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
E-WALLET USAGE
Used e-wallet in last 3 months? (Yes, %)
e-Penjana Campaign
31 Jul-30 Sep 2020
(RM50)
e-Tunai Rakyat
Campaign
15 Jan-14 Mar 2020
(RM30)
Source: Oppotus 1Q2023
262.99
268.47
312.7
2021 2022 1Q2023
Average monthly e-wallet spending
(RM)

14. 14
PAYMENT MODE IN PHYSICAL TRANSACTIONS
36
20
0
3
28
13
37
20
15
10 11
7
43
21
18
7
5 5
0
25
50
Cash Debit Card
Bank
Transfer*
Credit Card E-wallet QRPay
%
*New question since 4Q22
Source: Oppotus 1Q2023
1Q’23
3Q’22, 4Q
Significantly lower at 95% CL (vs. 4Q’22)
Significantly higher at 95% CL (vs. 4Q’22)

15. 15
8
5
8
2 3
0
20
40
60
80
100
2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
E-WALLET USAGE – BY BRAND
% Top 5 e-wallets used
54
51
14
16
33
0
20
40
60
80
100
2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
Source: Oppotus 1Q2023

16. 16
WHERE ARE E-WALLETS BEING USED?
47 46
23 22 20 19 19 19
14
11 10 10
7
0
20
40
60
80
100
1Q, 2Q, 3Q, 4Q21, 1Q, 2Q, 3Q, 4Q22 1Q23
Transportation
Groceries F&B CVS
Food
Delivery
Bill
Payments
Mobile
Reloads
Petrol
E-commerce
Purchase
Movie
Tickets
Hotels
Gaming
Flight
Tickets
%
Source: Oppotus 1Q2023

17. 17
34 36
40
56
71
45
54
62
48
44
50
59 57
60
67
72
42
0
50
100
1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
INTENTION TO USE E-WALLET IN THE NEXT 6 MONTHS
%
*This question is referring to Malaysians who are NOT using e-wallets
Source: Oppotus 1Q2023

18. 18
TECH TRENDS
Source: Oppotus 1Q2023
9
61 64
53
60
78 74 70 70
65
58
50
3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
8
68 65
60 59
74 77
72 72 70
60 56
3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
22
74
67
62
57
81
93
72
81
76
71 69
3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
5
60 56 53 52
68
61
68
62 66
56
48
3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
7
60
51 48
64
76
63
73
68
61
55
48
3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
14
74 73 72
67
84
78
86
81 78
72 67
0
25
50
75
100
3Q20 1Q21 3Q21 1Q22 3Q22 1Q'23
Cryptocurrency
(e.g. Bitcoin, Ethereum, etc.)
FinTech E-sports
Blockchain
%
7
73 70
61
66
81 85
70
78
68
61 56
0
25
50
75
100
3Q20 1Q21 3Q21 1Q22 3Q22 1Q23
Virtual Reality (VR) Artificial Intelligence (AI) Augmented Reality (AR)
%
Non-fungible token (NFT)
8
47
56
77
85
72 70 68
62
52
1Q21 3Q21 1Q22 3Q22 1Q23

19. 19
OWN ANY CRYPTOCURRENCY?
Source: Oppotus 1Q2023
28
22
30
23
26
14
39 38
31
33
41
39
20
34
25
37 36 36
0
10
20
30
40
50
60
4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
Yes, %

20. 20
TYPES OF CRYPTOCURRENCY OWNED
Source: Oppotus 1Q2023
14
12
10
8 8 7 7
2 2 1
0
10
20
30
40
50
Bitcoin Bitcoin Cash Ethereum Dash
ENJ
Dogecoin NEM
2Q20, 3Q, 4Q, 1Q21, 2Q, 3Q, 4Q, 1Q22, 2Q, 3Q 4Q22
NEO
Litecoin XRP
%

21. GET IN TOUCH
VANESSA LEE
Marketing Manager
Vanessa.lee@oppotus.com
LIM KEAT LONG
Founder and Director
keatlong.lim@oppotus.com

22. 22
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