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WYS vs WYG
how to apply to the Openfund*
        or other relevant structures




   Tue Feb 23 2010, Open Coffee Athens XXX
WYS vs WYG

•WYS (What You See):
 What entrepreneurs write
•WYG (What You Get):
 What investors read
how to apply, let’s

•share some insights
•break some myths
•provide some advice
  *some: subjective views & limited experience
application structure

•description •competition
•team        •funding
•product     •goals
WYS - description

•complex is good
•             .
 .
WYG - description

•complex is good
•complex is not easily
 sellable
•neither to investors nor
 clients
WYS - description

•fantastic idea! (even if
  it’s irrelevant)


•.........
  .......
WYG - description

•fantastic idea! (no
 matter it’s irrelevant)
•only software/web/
 mobile ideas accepted
•do your homework first
description

•simple & concise (demo/
 video are cool)
•to the extent you get clear
•also provide a one-
 sentence pitch
WYS - team

•we’ve so far excessive
 experience & success!
•              .
 .
WYG - team

•we’ve so far excessive
 experience & success!
•then, why bother?
•are you committed?
WYS - team

•strong technical
 background (but let’s
 skip the details)


•              .
WYG - team

•strong technical
 background (but let’s
 skip the details)
•share your past work
•what about business?
team
•introduce yourselves,
 tell us more about you
•how members bond &
 complement each other
•trade-off between skills &
 commitment, pick wisely
WYS - product

•we’ll build the next
 Google (or equivalently
 huge project)
•
•.            .
WYG - product

•we’ll build the next
 Google (or equivalently
 huge project)
•mission impossible, or
•you have no idea
WYS - product

•we’ll build the local X
•
•
•.            .
WYG - product

•we’ll build the local X
•shallow market, no
 opportunity
•hard to beat a well-
 positioned product
product
•be reasonable, beyond
 sharing your excitement
•showcase that you know
 what you are up to
•also that you have a plan
 & focus on a specific idea
WYS - competition

•we are one of a kind
•
•
•.           .
WYG - competition

•we are one of a kind
•no market research
 performed, or
•a questionable need
WYS - competition

•are there competitors?
 yes/no (one word)
•
•.           .
WYG - competition

•are there competitors?
 yes/no (one word)
•care to share?
•is it reasonable to build a
 new product & compete?
competition

•provide a list & more of
 your closest competitors
•showcase that you differ
•educate your reader,
 pitch your expertise
WYS - funding

•we’re superb! thus, we
 ask for more money
•
•.           .
WYG - funding

•we’re superb! thus, we
 ask for more money
•you haven’t done your
 homework, study what is
 offered
WYS - funding

•we’re modest, we ask
 for less money


•                 .
 .
WYG - funding

•we’re modest, we ask for
 less money
•the targets are set low,
 or
•you’re not serious about
funding
•make a request within
 the range offered
•provide a rough cost
 breakdown
•next to a product, set up
 a scalable business
WYS - goals

•we’ll have millions of
 users, within 4 months


•               .
 .
WYG - goals

•we’ll have millions of
 users, within 4 months
•unrealistic targets, or
•very inexperienced
 team
WYS - goals

•we’ll be ready to start
 building a product
•               .
 .
WYG - goals

•we’ll be ready to start
 building a product
•you are very slow, or
•the product does not fit
goals
•pave the way to a
 working product,
 quantify
•bringing you close to a
 next round of funding, or
• organic sustainability/
in general
•researchers: try to
 satisfy the reviewer
•freelancers: try to
 satisfy the customer
•now you’re looking for
 a partner, build trust!
Solve a real problem,
have a strong team,
demonstrate a prototype.

           Alexey Orap, YouScan
Be as extensive as possible,
this shows that you are
serious.

         Alexis Ballas, Fashinating
Make sure you stop, think
about your customer's
problem, brainstorm within
team and propose to solve

        Miro Solanka, Sportmeets
Tell your story, who you are
and why you feel passionate
about your idea.
Passion and enthusiasm are
infectious.

            Alex Schleifer, Listiki
WYS vs WYG

•WYS: This will take a lot of
 work
•WYG: Extensive support
 for an exciting journey,
 plus we are in this together
apply till Feb 28


http://theopenfund.com | info@theopenfund.com

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Openfund - How to Apply

Hinweis der Redaktion

  1. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  2. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  3. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  4. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  5. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  6. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  7. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  8. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  9. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  10. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  11. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  12. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  13. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  14. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  15. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  16. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  17. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  18. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  19. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  20. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  21. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  22. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  23. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  24. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  25. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  26. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  27. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  28. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  29. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  30. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  31. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  32. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  33. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  34. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  35. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  36. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  37. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  38. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  39. to create a web start-up, essentially you need enough brainpower, a strong community and ecosystem to take advantage of, enough and proper funding and proper advisory to guide you through the whole process.
  40. Hello all, my name is George Tziralis and I'm here to give you another perspective -actually a bottom-up view- on greek entrepreneurship. Our humble story starts almost two years ago,