The document discusses the need for IT organizations to adapt to business demands for faster delivery of services and information. It summarizes the background and services of Proact IT Group, a large European IT services company. The rest of the document outlines challenges facing IT, including the rise of public cloud usage outside of IT policies, and explores how technologies like virtualization, storage tiering, and data classification can help IT deliver services in a more automated, flexible and cost effective manner aligned with business needs.
1. Storage, the virtual datacenter
and the impatient user
Per Sedihn
CTO Proact IT Group
Chair SNIA Nordic
2. Proact IT Group AB
• Largest European storage integrator
• To be Europe’s leading data centre integrator and
cloud enabler
• Revenue of €250 million
• 600+ employees
• 350+ in services
• Activities in 13 countries
• More than 2.500 customers
• 24x7 own support organization
• Public company since 1997
• Listed on the Stockholm
Stock Exchange
• Purchase 200MUSD of SW/HW per year
3. The cloud Cloud sourcing
Storage media
Consumer rule over IT
Automated and agile Storage Networks
44xgrowth
End of B/R
Information density
Raid is dead
HTTP rules
New storage
architectures
Organization
The virtual stack - why Obstacles
Tiering
Cloud gateways
Storage vs Virtual servers
4. The business is getting more
impatient with IT
• New ideas/projects/products to
market faster than ever
• Users are bypassing IT
• The benchmark for speed, price
and ease of use is the public
internet
• Consumption will rule over
production
• IT not only needs to support fast
changing business demands – they
need to enable them
6. Do your users store business information outside your IT-enviroment
using public cloud services ?
35%
30%
30%
26%
24%
25%
20%
20%
15%
10%
5%
0%
Yes I suspect No Don’t know
7. If yes, is it according to a policy
47%
50% 45%
45%
40%
35%
30%
25%
20%
15%
8%
10%
5%
0%
Yes No Don’t know
8. How did we get here?
• IT and business alignment
• Too much complexity – too much
manual work in IT
• No clear policies
rubbish in – secrets out
• Data leakage
• The security and processes
vs
Ease of use and ad hoc
10. Cloud is not a technology in itself – but a way of using technology.
It uses an on demand, self-service model for delivering IT functions to the users.
Consolidation, virtualization and automation are the underlying enablers to create
a cloud.
11. This image cannot currently be displayed.
Enterprise IT Private Cloud Public Cloud
Complex
Trusted Simple
Expensive
Controlled Low Cost
Inflexible
Reliable Flexible
Siloed
Secure Dynamic
12. The foundation
Isolated Silos Virtualization VirtualDatacenter Public Cloud
(Private cloud)
The goal is a fully virtualised shared and secure IT infrastructure
The storage and virtual server layers are merging
Standardize Virtualize Transparency Innovation
SLA
Centralize is the foundation for cloud type of services
This Consolidate Automate Transformation
Organization of IT is a key consideration
13. Virtual data centre and private cloud solutions
in the real world
it is about consumption of IT
Virtual Infrastructure File/content distribution and access
14. The cloud Cloud sourcing
Storage media
Consumer rule over IT
Automated and agile Storage Networks
IT evolve the business
End of B/R
44xgrowth
by providing an Information density
infrastructure for innovationdead
HTTP rules
Raid is
New storage
architectures
Organization
The virtual stack - why Obstacles
Tiering
Cloud gateways
Storage vs Virtual servers
15. • Explosive data growth
• Increasing external and internal demands
• Digitizing existing material
• Access to digital information is becoming more valuable to the business
• Information is an important asset
• An increasing number of businesses are under formal demands on process and
techniques for digital archiving
• Resources and
budgets can’t keep
pace with growth TB Growth
– Average TB per
FTE = 30TB (Forrester)
– Ideal should be
100–150TB (Gartner)
Mgmt of Storage
as a % of Storage
Storage as a
% of IT Budgets
IT Budgets
16. Information – density (3-10% current)
• Many copies of
information and
data:
– 12-20 typical
• 25% Expired data
• 50% to 55% inactive
or reference
• Backup causes the
most cost and risk in
litigation support
• Data at risk of loss
after 10-15 years
18. Enabling technologies for
“Intelligent storage”
• Deduplication
• Thin Provisioning
• Tiering
• Snapshot
• Logical volumes
• Converged networks
• Object based
• Memory based
• Greatly advanced data reduction,
automation, extended metadata and
classification functionality
• Scale out, up, down and sideways
• Fully utilize silicon developments
• Common management – virtualization and
automation
• Reporting/Analyze/Meta data http://www.youtube.com/watch?v=NK_0U8
• Solve raid 7suHw
– BER
– Rebuild times
– Low utilization
• Data protection algorithms
19. How did we get here?
• IT and business alignment
• Treating all information as equal
• Too much complexity – too much
manual work in IT
• No clear policies (rubbish in – secrets
out) – Data leakage
• The security and processes vs ease of
use and ad hoc
• Fear of deleting
20. Classification
• Most of us treat all information as equal
• IT might do some “qualified guesses”
• Its not an IT run project
• Reactive classification is costly and inaccurate
• Without classification a higher level of IT efficiency is hard
• Users risk getting lost in the vast
ocean of information
21. DELETE (Expired)
Discard
Not Important
(Inactive Period)
(Reference Period)
Important- Productivity
Distribute Archive
Business Important Copies
MIGRATE
Business Vital
(Active Period)
Mission Critical Source: SNIA DMF
Min. Hrs. Days Weeks Months Years Compliance
22. Identify the value of information
business related questions
Source: SNIA DMF
23. Potential benefits
• Process & policies to define service requirements for information
• Represent corporate requirements
• Represent LOB requirements
• This process enables the IT Organization to:
• Match information with appropriate resources based on its lifecycle
• Map information requirements to appropriate infrastructure resources & services
• Move away from cost center to business enabler
• Create a cloud sourcing strategy
24. On the IT agenda
• Consolidation of the whole infrastructure
• Move more and more applications into a virtualised
infrastructure (HA/DR)
• Automation , dynamic provisioning and orchestration of
resources
• Handle diverse and unpredictable workloads and service levels
• Aggressive use of Data Reduction technologies
• Converged networks (Ethernet everywhere)
• Support data classification initiatives
• Embrace the cloud, build, buy and integrate private and public clouds
Shared virtual and secure infrastructure and a cloud sourcing strategy