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Storage, the virtual datacenter
    and the impatient user
            Per Sedihn
        CTO Proact IT Group
         Chair SNIA Nordic
Proact IT Group AB
•   Largest European storage integrator
•   To be Europe’s leading data centre integrator and
     cloud enabler
•   Revenue of €250 million
•   600+ employees
     •   350+ in services
•   Activities in 13 countries
•   More than 2.500 customers
•   24x7 own support organization
•   Public company since 1997
     •   Listed on the Stockholm
         Stock Exchange
•   Purchase 200MUSD of SW/HW per year
The cloud                              Cloud sourcing
                                                     Storage media
   Consumer rule over IT
                                   Automated and agile           Storage Networks


                                                                        44xgrowth
End of B/R
                                                                     Information density


                                                                       Raid is dead
HTTP rules

                                                                      New storage
                                                                      architectures
                                            Organization
      The virtual stack - why               Obstacles
                                                                     Tiering
Cloud gateways
                                Storage vs Virtual servers
The business is getting more
             impatient with IT

•   New ideas/projects/products to
    market faster than ever
•   Users are bypassing IT
•   The benchmark for speed, price
    and ease of use is the public
    internet
•   Consumption will rule over
    production



•   IT not only needs to support fast
    changing business demands – they
    need to enable them
OSS Presentation Keynote by Per Sedihn
Do your users store business information outside your IT-enviroment
                           using public cloud services ?




35%
                                       30%

30%
                                                    26%
                         24%
25%

            20%
20%



15%



10%



5%



0%
            Yes          I suspect    No          Don’t know
If yes, is it according to a policy



                                    47%
50%                   45%

45%

40%

35%

30%

25%

20%

15%
      8%
10%

5%

0%
      Yes             No          Don’t know
How did we get here?

•   IT and business alignment
•   Too much complexity – too much
    manual work in IT
•   No clear policies
    rubbish in – secrets out
•   Data leakage
•   The security and processes
               vs
     Ease of use and ad hoc
We have 3 choices
Cloud is not a technology in itself – but a way of using technology.

It uses an on demand, self-service model for delivering IT functions to the users.

Consolidation, virtualization and automation are the underlying enablers to create
a cloud.
This image cannot currently be displayed.




                                            Enterprise IT                 Private Cloud   Public Cloud

                                                              Complex
                                                                Trusted                   Simple
                                                            Expensive
                                                            Controlled                    Low Cost
                                                             Inflexible
                                                               Reliable                   Flexible
                                                                 Siloed
                                                                 Secure                   Dynamic
The foundation


         Isolated Silos       Virtualization       VirtualDatacenter    Public Cloud
                                                   (Private cloud)




     The goal is a fully virtualised shared and secure IT infrastructure

     The storage and virtual server layers are merging
        Standardize        Virtualize          Transparency            Innovation
                                                                                       SLA
Centralize is the foundation for cloud type of services
      This        Consolidate       Automate        Transformation

     Organization of IT is a key consideration
Virtual data centre and private cloud solutions
                           in the real world
                   it is about consumption of IT


Virtual Infrastructure            File/content distribution and access
The cloud                               Cloud sourcing
                                                        Storage media
   Consumer rule over IT
                                   Automated and agile           Storage Networks


     IT evolve the business
End of B/R
                                 44xgrowth


     by providing an          Information density


     infrastructure for innovationdead
HTTP rules
                                Raid is


                                                                   New storage
                                                                   architectures
                                            Organization
      The virtual stack - why               Obstacles
                                                                  Tiering
Cloud gateways
                                Storage vs Virtual servers
•   Explosive data growth
•   Increasing external and internal demands
•   Digitizing existing material
•   Access to digital information is becoming more valuable to the business
•   Information is an important asset
•   An increasing number of businesses are under formal demands on process and
    techniques for digital archiving
•   Resources and
    budgets can’t keep
    pace with growth                                                             TB Growth
     – Average TB per
        FTE = 30TB (Forrester)
     – Ideal should be
        100–150TB (Gartner)
                                                                                 Mgmt of Storage
                                                                                 as a % of Storage
                                                                                 Storage as a
                                                                                 % of IT Budgets
                                                                                 IT Budgets
Information – density (3-10% current)


• Many copies of
  information and
  data:
   – 12-20 typical
• 25% Expired data
• 50% to 55% inactive
  or reference
• Backup causes the
  most cost and risk in
  litigation support
• Data at risk of loss
  after 10-15 years
Data on Primary storage 3 months or older




                                     41%
45%


40%

                                                32%
35%


30%


25%
                           19%
20%


15%
          9%

10%


5%


0%
      1-25 %          26-50 %    51-75 %   76-100 %
Enabling technologies for
                    “Intelligent storage”
•   Deduplication
•   Thin Provisioning
•   Tiering
•   Snapshot
•   Logical volumes
•   Converged networks
•   Object based
•   Memory based
•   Greatly advanced data reduction,
    automation, extended metadata and
    classification functionality
•   Scale out, up, down and sideways
•   Fully utilize silicon developments
•   Common management – virtualization and
    automation
•   Reporting/Analyze/Meta data              http://www.youtube.com/watch?v=NK_0U8
•   Solve raid                               7suHw
      – BER
      – Rebuild times
      – Low utilization
•   Data protection algorithms
How did we get here?

•   IT and business alignment
•   Treating all information as equal
•   Too much complexity – too much
    manual work in IT
•   No clear policies (rubbish in – secrets
    out) – Data leakage
•   The security and processes vs ease of
    use and ad hoc
•   Fear of deleting
Classification

•   Most of us treat all information as equal
•   IT might do some “qualified guesses”
•   Its not an IT run project
•   Reactive classification is costly and inaccurate




• Without classification a higher level of IT efficiency is hard
• Users risk getting lost in the vast
  ocean of information
DELETE                (Expired)
Discard


Not Important
                                                                        (Inactive Period)
                                            (Reference Period)
Important- Productivity
                              Distribute                                       Archive
Business Important              Copies

                                                                 MIGRATE
Business Vital
                          (Active Period)
Mission Critical                                                           Source: SNIA DMF

Min.      Hrs.     Days       Weeks            Months      Years     Compliance
Identify the value of information
   business related questions




                            Source: SNIA DMF
Potential benefits

•   Process & policies to define service requirements for information


•   Represent corporate requirements


•   Represent LOB requirements

•   This process enables the IT Organization to:
    • Match information with appropriate resources based on its lifecycle
    • Map information requirements to appropriate infrastructure resources & services
    • Move away from cost center to business enabler
    • Create a cloud sourcing strategy
On the IT agenda

•   Consolidation of the whole infrastructure
•   Move more and more applications into a virtualised
    infrastructure (HA/DR)
•   Automation , dynamic provisioning and orchestration of
    resources
•   Handle diverse and unpredictable workloads and service levels
•   Aggressive use of Data Reduction technologies
•   Converged networks (Ethernet everywhere)
•   Support data classification initiatives
•   Embrace the cloud, build, buy and integrate private and public clouds




Shared virtual and secure infrastructure and a cloud sourcing strategy
Backup Slides

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OSS Presentation Keynote by Per Sedihn

  • 1. Storage, the virtual datacenter and the impatient user Per Sedihn CTO Proact IT Group Chair SNIA Nordic
  • 2. Proact IT Group AB • Largest European storage integrator • To be Europe’s leading data centre integrator and cloud enabler • Revenue of €250 million • 600+ employees • 350+ in services • Activities in 13 countries • More than 2.500 customers • 24x7 own support organization • Public company since 1997 • Listed on the Stockholm Stock Exchange • Purchase 200MUSD of SW/HW per year
  • 3. The cloud Cloud sourcing Storage media Consumer rule over IT Automated and agile Storage Networks 44xgrowth End of B/R Information density Raid is dead HTTP rules New storage architectures Organization The virtual stack - why Obstacles Tiering Cloud gateways Storage vs Virtual servers
  • 4. The business is getting more impatient with IT • New ideas/projects/products to market faster than ever • Users are bypassing IT • The benchmark for speed, price and ease of use is the public internet • Consumption will rule over production • IT not only needs to support fast changing business demands – they need to enable them
  • 6. Do your users store business information outside your IT-enviroment using public cloud services ? 35% 30% 30% 26% 24% 25% 20% 20% 15% 10% 5% 0% Yes I suspect No Don’t know
  • 7. If yes, is it according to a policy 47% 50% 45% 45% 40% 35% 30% 25% 20% 15% 8% 10% 5% 0% Yes No Don’t know
  • 8. How did we get here? • IT and business alignment • Too much complexity – too much manual work in IT • No clear policies rubbish in – secrets out • Data leakage • The security and processes vs Ease of use and ad hoc
  • 9. We have 3 choices
  • 10. Cloud is not a technology in itself – but a way of using technology. It uses an on demand, self-service model for delivering IT functions to the users. Consolidation, virtualization and automation are the underlying enablers to create a cloud.
  • 11. This image cannot currently be displayed. Enterprise IT Private Cloud Public Cloud Complex Trusted Simple Expensive Controlled Low Cost Inflexible Reliable Flexible Siloed Secure Dynamic
  • 12. The foundation Isolated Silos Virtualization VirtualDatacenter Public Cloud (Private cloud) The goal is a fully virtualised shared and secure IT infrastructure The storage and virtual server layers are merging Standardize Virtualize Transparency Innovation SLA Centralize is the foundation for cloud type of services This Consolidate Automate Transformation Organization of IT is a key consideration
  • 13. Virtual data centre and private cloud solutions in the real world it is about consumption of IT Virtual Infrastructure File/content distribution and access
  • 14. The cloud Cloud sourcing Storage media Consumer rule over IT Automated and agile Storage Networks IT evolve the business End of B/R 44xgrowth by providing an Information density infrastructure for innovationdead HTTP rules Raid is New storage architectures Organization The virtual stack - why Obstacles Tiering Cloud gateways Storage vs Virtual servers
  • 15. Explosive data growth • Increasing external and internal demands • Digitizing existing material • Access to digital information is becoming more valuable to the business • Information is an important asset • An increasing number of businesses are under formal demands on process and techniques for digital archiving • Resources and budgets can’t keep pace with growth TB Growth – Average TB per FTE = 30TB (Forrester) – Ideal should be 100–150TB (Gartner) Mgmt of Storage as a % of Storage Storage as a % of IT Budgets IT Budgets
  • 16. Information – density (3-10% current) • Many copies of information and data: – 12-20 typical • 25% Expired data • 50% to 55% inactive or reference • Backup causes the most cost and risk in litigation support • Data at risk of loss after 10-15 years
  • 17. Data on Primary storage 3 months or older 41% 45% 40% 32% 35% 30% 25% 19% 20% 15% 9% 10% 5% 0% 1-25 % 26-50 % 51-75 % 76-100 %
  • 18. Enabling technologies for “Intelligent storage” • Deduplication • Thin Provisioning • Tiering • Snapshot • Logical volumes • Converged networks • Object based • Memory based • Greatly advanced data reduction, automation, extended metadata and classification functionality • Scale out, up, down and sideways • Fully utilize silicon developments • Common management – virtualization and automation • Reporting/Analyze/Meta data http://www.youtube.com/watch?v=NK_0U8 • Solve raid 7suHw – BER – Rebuild times – Low utilization • Data protection algorithms
  • 19. How did we get here? • IT and business alignment • Treating all information as equal • Too much complexity – too much manual work in IT • No clear policies (rubbish in – secrets out) – Data leakage • The security and processes vs ease of use and ad hoc • Fear of deleting
  • 20. Classification • Most of us treat all information as equal • IT might do some “qualified guesses” • Its not an IT run project • Reactive classification is costly and inaccurate • Without classification a higher level of IT efficiency is hard • Users risk getting lost in the vast ocean of information
  • 21. DELETE (Expired) Discard Not Important (Inactive Period) (Reference Period) Important- Productivity Distribute Archive Business Important Copies MIGRATE Business Vital (Active Period) Mission Critical Source: SNIA DMF Min. Hrs. Days Weeks Months Years Compliance
  • 22. Identify the value of information business related questions Source: SNIA DMF
  • 23. Potential benefits • Process & policies to define service requirements for information • Represent corporate requirements • Represent LOB requirements • This process enables the IT Organization to: • Match information with appropriate resources based on its lifecycle • Map information requirements to appropriate infrastructure resources & services • Move away from cost center to business enabler • Create a cloud sourcing strategy
  • 24. On the IT agenda • Consolidation of the whole infrastructure • Move more and more applications into a virtualised infrastructure (HA/DR) • Automation , dynamic provisioning and orchestration of resources • Handle diverse and unpredictable workloads and service levels • Aggressive use of Data Reduction technologies • Converged networks (Ethernet everywhere) • Support data classification initiatives • Embrace the cloud, build, buy and integrate private and public clouds Shared virtual and secure infrastructure and a cloud sourcing strategy