This event was held on Wednesday, May 1st at Cheyneygates, Westminster Abbey. It discusses the latest key trends in web experience management, including responsive web design, social media and content - all illustrated with case study success stories.
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Hot topics in Web Experience
Management
Web Experience Management?
1.  Managing Content — CMS
•  Publishing, workflow, content re-use, etc. Still
appropriate. But we’re all maturing.
2.  Managing Experiences
•  Understanding your users
•  Delivering your business value, online.
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Hot topics in Web Experience
Management
>  Mobile
>  Personalisation
>  Interoperability
>  Analytics
>  Social
>  Cloud
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The mobile challenge
>  WEB101 - Don’t make me think!!!
>  Users need to be able to use your site
>  Less screen space, even more important
— work through the actions you want
them to do. Or that they want to do.
>  Maintain this user experience across a
range of devices.
>  Without killing your content team.
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Personalisation
>  Your web experience is not a brochure.
>  It is not a ‘dumb terminal’
>  We can understand information about a
visitor — their ‘context’ when they are on
your site
>  By understanding their context, we can
provide more relevant content to them
>  Contextual content = relevant content
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Personalisation
>  Relevant content helps users, in a timely
way, to help them complete their tasks
>  Context awareness can understand:
-  Language
-  Location
-  Device
-  New or returning visitor
-  Existing customer
-  Google keyword search
-  Referring site
-  Previous behaviour / purchases
-  Browsing path
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Personalisation drives action
>  Successful WEM isn’t about pretty
pictures — its about simplicity.
>  If you search for something, you expect
relevant results.
>  Failure to account for the context of the
user is a missed opportunity to help meet
your goals
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Interoperability
>  Your online channel will no longer work in
isolation.
>  Key to successful integration is the ability
to connect to to your backend systems.
-  Lead generation
-  Customer service
-  Data
-  3rd parties
-  Cloud Services
-  …
>  Integral to a successful WEM strategy
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Social Media
>  Social networking has become
the world’s most popular online
activity
>  There are more Facebook users
than Buddhists
>  More £££ - but what is the ROI?
Tweets, Likes, Followers?
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Social Media
>  Social Media is powerful.
>  BUT. You need the web presence
to drive traffic to from your
social activity.
-  What will people do when they click
through?
-  Can you deliver the promise?
-  Is you site mobile ready (many social
networks have over 50% of traffic from
mobile users)
>  As an organisation social media
is just one channel in your quest
to meet your goals.
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Analytics
Data
 Analysis
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Analytics enables
Optimisation
> Optimisation is the loop of
constant improvement.
> It is the understanding of site
behaviour and using this to
increase your success.
> Without this, you are only
doing half the job!
> Everyone has analytics. But
not enough people use
analytics
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The Cloud
>  WEM is about innovating, adapting and
improving.
>  Deploy fast, and agile on a cloud
infrastructure
>  Removes the barriers to entry
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The Hot Topics for WEM
>  Key takeaways…
-  Plan for the mobile evolution, now.
-  Understand your users, think about what useful
personalisation looks like
-  What are your business critical systems? How
would you deliver these to customers?
-  Ensure your online channel connects with your
social activity
-  Optimise, Optimise, Optimise
-  Understand how deploying on the Cloud removes
yesterdays technology concerns
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Thank you!
If you have more questions please contact us by emailing
sales@squiz.co.uk