We pitched this presentation on 24 June 2016 in K22 in Ghent. It describes what W4P has become, our process in making it, what you can do with this Open Source template and a brief overview of the first pilots, including their wins and fails.

1. WELCOME AT THE
W4P LAUNCH
Share or rewatch the presentation on
- http://bit.ly/W4P-launch

2. Before we start!
Questions? Don’t keep us waiting, ask away!
Does this talk last 2 hours? No
Will this presentation be online? It is!
Is W4P the ultimate crowdsourcing tool? Nope

3. HELLO!
I’m Pieter-Jan
Community Coordinator at Open Knowledge
Belgium, social-digital worker and kid of the
internet known as @pjpauwels.

4. HEY!
I’m Nathalie
Founding mother and idea generator @!DROPS
vzw, digital anthropologist and Puglia lover

5. We start with our
agenda
10. Who is behind W4P?
9. Backstory
8. Research
7. What is W4P
6. Businessmodel
5. Use-Cases
4. The future
3. Q&A
2. Getting to know each other
1. Network drink

6. 10.
Who is behind W4P?
Let’s start with introducing our organisations

7. OPEN KNOWLEDGE BELGIUM
“A world where knowledge creates power for the many, not the few”

8. Part of a much larger group
our office

9. Owner
Re-user

10. Re-user
Owner

11. We organise
community events
Open Belgium ‘14-’15-’16
Community Driven
Conference regarding open
knowledge in Belgium
where we gather citizens,
governments, academics
and industry partners.
GOAL: Awareness
Open data hackathons
‘11-’12-’13’-’14’-15-’16
Promoting open data
together with governments
through hackathons
focused on developers,
companies and citizens.
GOAL: Ideation
Open Summer of code
‘11-’12-’13’-’14’-15-’16
Matching companies and
governments with talented
students that create Open
Source innovation tools in
just 4 weeks.
GOAL: Incubation

12. Building
new tools
Datawijs (Dataplay)
Interactive video platform
made together with
Mediaraven to learn young
people how to use open
data.
GOAL: Education
GoeGefietst
Hybrid Android application
to motivate students in
Ghent to use a bike to get
around + tracking their
route anonymously for
better mobility insights.
DOEL: Smart city insights
Apps for X
A website template (light
version & full CMS) to
quickly set up hackathons
in conferences in October
CMS.
DOEL: Time and effort
saving

13. !DROPS
“Learning and innovation go hand in hand. The arrogance of succes is
to think that what you did yesterday will be sufficient for tomorrow.”

14. !DROPS
empowerincubate harvest

15. Projects
A fragment
Interactive storytelling
!F Lab
Youth unemployment
We for Work
Youth based solutions
Youth land
Care facilities
!Care
Foodwaste
Disruptive Food

16. UNDERLINED
“Creative design and coding agency”
U

17. 9.
Backstory
Why these first two organisations thought: “Hey let’s build a ‘crowdsource
thingy’.”

18. “ Everything started with a lot of shared
frustrations during a lunch meeting.
“We have a lot of mini-projects
stored in the back of our minds,
but no grant channels to
introduce it to. And they’re still
too big to do them after hours.

19. “ Everything started with a lot of shared
frustrations during a lunch meeting.
“We could ask a local authority to
fund this but it has more of a
national impact, which is not
consistent with their conditions
and goals.”

20. “ Everything started with a lot of shared
frustrations during a lunch meeting.
“The problem is that we can only
create social value with this
project, not commercial value,
which is now the main focus point
in a lot of innovation grants.”

21. Our
conclusion
Each project
has a proper
funding lid (or
a least should
have).

22. Our
conclusion
And if not,
maybe we
ought to make
one ourselves
and share it
with others.

23. CHEST
project
“Collective enHanced
Environment for Social
Tasks”
Call-3 - Call for Prototypes
± € 60.000 project budget
And max one year to go from
idea to a tested prototype.

24. It was a long process
but the goal of today is...
Lunchtalk Send
Chest
Proposal
End of
project
period
March ‘14 September ‘14
Start the
Project
October ‘15 July ‘16

25. Give you insight in our process / approach
up until today
March ‘14 September ‘14 October ‘15 July ‘16
Lunchtalk Send
Chest
Proposal
End of
project
period
Start the
Project

26. Give you insight in our process / approach
and in the future
March ‘14 September ‘14 October ‘15 July ‘16
Lunchtalk Send
Chest
Proposal
End of
project
period
Start the
Project

27. 8.
Our research on crowdfunding & sourcing
A first step was browsing the crowd landscape through desk-research and a
limited survey with potential leads.

28. 8.3.
How is (social) crowdfunding doing today in
Belgium?

29. 3.
Sociale crowdfunding in België
We hebben een eerste aanzet onderzocht aan de hand van desk-research en
een korte survey.
https://docs.google.com/spreadsheets/d/1UfELR-TJcnLK_YQbwjVG6T8terYMLp9WnA6BLVaEhlw/edit?usp=sharing

30. Results displayed in
an infographic
Source:
https://magic.piktochart.
com/output/10999207-
crowdfunding-in-minimal-theme

31. 3.
Sociale crowdfunding in België
We hebben een eerste aanzet onderzocht aan de hand van desk-research en
een korte survey.
1
3
5
10
12
17

32. 3.
Sociale crowdfunding in België
We hebben een eerste aanzet onderzocht aan de hand van desk-research en
een korte survey.
4
2 2 2 2 2 2
3
1 1
21
22
7 7
9 9

33. 3.
Sociale crowdfunding in België
We hebben een eerste aanzet onderzocht aan de hand van desk-research en
een korte survey.

34. 3.
Sociale crowdfunding in België
We hebben een eerste aanzet onderzocht aan de hand van desk-research en
een korte survey.

35. Not taken into account
were independent
project platforms.
- Bad ticket sales in 2011 en
2012
- Had put themselves for sale
on Ebay as a result but failed
- Started an own platform
crowdfunding campaign
- Reached their target a week
and a half before the deadline
- Focus on one true tier of € 32
- Everything beneath that
amount were just drinks
vouchers paid in advance
- Very strong and direct
campaign

36. 8.2.
Global Open Source crowdfunding efforts
Through desk research we mapped which tools were already available on the
market.

37. We looked at four
different parameters
▪ In what programming language are they written?
▪ Which open license does the source code have?
▪ What payment system is it using?
▪ Why (in which context) did they build this tool?

38. Seedingfactory.com
A very similar list was already
made up by Seedingfactory.
Meanwhile this list has become
incomplete and hardly updated.
SOURCE:: http://seedingfactory.com/index.html%
3Fp=634.html

39. We want to position ourselves between being
functional and lightweight
W4P
One-project
template
Everything on it
crowdsourcing
platform

40. 3.
Globale Open Source crowdfunding efforts
Via desk research in kaart brengen welke tools al op de markt zijn.

41. 3.
Globale Open Source crowdfunding efforts
Via desk research in kaart brengen welke tools al op de markt zijn.

42. Plus a few of the
‘open’ global
crowsourcing
efforts.
Suddenly weren’t
that ‘open’
anymore
Crowdphp.com
Thrinacia.com

43. 8.1.
Survey with our own market of potential re-
users and leads.

44. N = 25 influencers (cities, foundations , communities)
Mix of tête-à-tête / online surveys by !DROPS
Do you consider setting up a crowdfunding /
crowdsourcing platform within your organisation?
%
Nee, we haven’t considered this yet 57 %
We do feel the need to have such a platform 29 %
We are in the works of setting up our own platform 14 %
± 40% = leads

45. Which types of crowdsourcing and crowdfunding
are relevant for your specific target group?
Donations without rewards 50 %
Donations with rewards 62,5 %
Stocks 12,5 %
Loans without interest 12,5 %
Loans with interest 12,5 %
Donation of materials 37,5 %
Donation of coaching 62,5 %
Volunteering people 25 %

46. What kind of support does your organisation need
to setup such a crowdsourcing platform?
We will do everything internally, no external help needed 16.67%
We need a setup period with technical and practical help in
the beginning and afterwards we want to do things ourselves.
16.67%
We want to outsource everything, from setup and hosting to
guiding the projects themselves.
33.33%
Outsourcing the setup and hosting of the platform, but not
the project management and guidance.
50.00%
Outsourcing the project management and guidance, but not
the technical part.
16.67%

47. Which type of pricing would
you prefer?
A monthly fee 12,5 %
A one-off fixed price 62,5 %
An hourly consultancy cost 25 %

48. OK so we saw a few learnings,
what is the overall conclusion?
▪ Don’t just focus on crowdsourcing, but extend to crowdsourcing
▪ Rather have a platform for smaller projects and a smaller number of
active projects, but with decent functionalities for platform owners.
▪ For projects with a social, local or thematic context.
▪ Of which especially the technical side can be outsourced or made
easy for the platform owners.
▪ And preferably for a fixed one-time pricing model.
Did I miss anything?

49. 7.
OK, so now what has W4P become?

50. “ W4P = We for... purpose
people
products
philanthrophy
...

51. “ W4P = a whitelabel template

52. “ Easy to set-up and simple in styling, the
homepage IS the projectpage

53. “ But what if we have more projects than we
can handle while using a W4P?

54. “ Segment and adjust to the target-group //
theme // support resources

55. We’re building a
frame around
the community
Rise
CROWDSOURCING
PUSH
COMMUNITY
PLATFORM
CROWDSOURCING
PULL

56. “ We want to see a network of smaller
focused crowdsourcing platforms.

57. “ So not just become platform number 17 in
Belgium, but becoming platform 23, 34, 42
and 57 as well.

58. We picked out the
MIT License
You can reuse the code
base, build upon, make
new features and so
forth. Without the
obligation that all new
code and features are to
opened as well. You can
even request money for
the bits you made to 3rd
parties.

59. Reason?
maximise
RE-USE

60. “ W4P ≠ crowdfunding

61. “ W4P = crowdsourcing
Donations
& Rewards
People Materials Coaching

62. “ W4P parameters
Goal name: What are we looking for?
Description: What does that mean?
Units (duration): For how long?
Number: And how many do we need?

63. “ W4P parameters
EXAMPLE
Type of sourcing: People
Goal name: Summercamp cook
Description: Can make spaghetti and do BBQ’s
Unit (duration): A week long in the second week of July
Number: 3

64. Demo
time

65. So what do you need to setup a W4P?
If you want to do-it-yourself
▪ The sourcecode and the README.md + Wiki
▪ Someone with some deployment expertise (SSH)
▪ A webserver for the hosting of W4P
▪ An SMTP email-server
▪ A Mollie account for payments
▪ Terms of use and a privacy policy

66. Mollie possibilities

67. Mollie insights
Setting up your account takes about ±
2 or 3 weeks.
Added creditcard transaction costs
are possible due to the high risk
profile of crowdfunding.
European cards 2,1% + €0,25
Non-European cards 3,1% + €0,25
Reason: Transactions through credit
cards can be disputed up to a 180
days after delivering the actual
product.

68. What do you need to adjust the W4P template?
▪ Someone with programming knowledge
▪ Back-End = Laravel (PHP)
▪ Front-End = HTML / (S)CSS / Javascript

69. Can you also contribute to W4P? YES!
https://github.com/openknowledgebe/W4P
▪ Make and issue on GitHub (bugs, feature requests)
▪ Or fix it yourself and send us a pull-request
▪ New features are welcome anytime

70. 6.
Our business model
So seriously. How do you expect to make this profitable if your product is
Open Source and free?

71. We offer our expertise through
a service model
Self-serviceSemi-Service (Full-service)

72. Semi-service
▪ Technical support = Underlined
▪ Idea and project support = !DROPS
▪ Communication and project management = Open
Knowledge Belgium
Vendor lock-in, want bring in external partners? No
problem.

73. 5.
Use-cases
A brief overview of what went right and what went wrong.

74. No cities/foundations yet
We mainly focused on projects
in our own network that
seemed mature enough to have
achievable targets.
Short disclaimer on
our pilot projects
No multi-project platforms
Our two pilots were setup on
different platforms. So we
haven’t tried the archiving
functionality yet.

75. Spitsgids
“We have a few open innovation smaller project in our minds that are
too small scale for grants, but too large to do it ourselves for free on
our own time.

76. € 4.185 of the € 4.000
Nice finale result above the target
100%That is a great first success
18 Coaches of the 2 asked experts
That is a lot of creative input

78. Place your screenshot here
Spitsgids
Goal
Open innovation project by
iRail and TreinTramBus in
which the occupancy of
trains is being measured by
query logs, which enables
predictions and 3rd party
app notifications.

79. Place your screenshot here
Spitsgids
Request
They were looking for 4.000
euro and 2 marketing
experts to help realise
building and disseminating
Spitsgids. With that money
they can hire an #oSoc16
student to build this project.

80. Light video and text, that
doesn’t take itself too
serious, but wants to
address a daily ache and a
way to solve it for daily
commuters and tourists
using public transport.
Placeyourscreenshothere
Spitsgids
tone-of-voice

81. Best practices of Spitsgids?
▪ Manageable target: No crazy or expensive awards
▪ Transparency: Clear timeline and delivery dates
▪ Strong position: In multiple (online) newspapers
▪ Varied: Board communication, narrow motivation
▪ Validated: Mix of betting and science
▪ Visualised: First examples online

82. Housing4Refugees
Looking for empathic house-owners that are willing to rent their
home or apartment to refugees.

83. Place your screenshot here
Housing4refugees
Request
They were looking for
zoeken 30 empathic house
owners on just 30 days time.

84. Video by Caritas
International
Placeyourscreenshothere
Housing4refugees
tone-of-voice

85. Background of Housing4Refugees
▪ Caritas International: big organisation
▪ Look & Feel Caritas International
▪ Refugee issues are super sensitive
▪ Promotie on TV, radio and (social) media
▪ Reward? Start Integration process?
▪ Donation of property is pretty tricky

86. Hard practices of Housing4refugees?

87. Our first learnings
for project-owners
Know the stadium you
are in.
Are you in an early or late
stage of the project? Is this
project innovative and new
or old news?
Know your community
Who would want to support
this? Do you already know
this community? Have you
ever had to ask them for
something before?
Know your emotion
Is it a small scale or big scale
issue? Do you want your
viewers to be emotional,
humored or have a sense of
recognizability.
Know your selling point
Why should people help
your project today? Why not
tomorrow? What is the
urgency?
Know your action plan
Do you know what to say
and when to say it? Do you
have a Plan B when Plan A is
failing?
Control your
communication
All this means you need to
have a focused and well
prepared plan to
communicate.

88. 4.THE FUTURE
What can you still expect from us?

89. Finishing touches and
final to do’s this summer and fall
Wiki-wise
We still have a lot to write
on our Wikipage about
practical tips, setup
manuals, tools that might
come in handy and so forth.
Code-wise
There are some small styling
issues that need to be
adressed. And afterwards
we need to see how we can
motivate our volunteers to
keep on working on this.
Communicatie-wise
We will also continue on the
work of seedingfactory.com
and give an overview of
other open and closed tools
for crowdfunding and
sourcing efforts.
Marketing-wise
We will keeping promoting
W4P with talks like these
and blogposts on best and
hard practices.
Input-wise
Meanwhile we are still
gathering input from
possible leads on whether
we are on the right track or
not.
Funding-wise
Based on our progress and
new input we will seek new
funding opportunities to
make this an even better
template.

90. 3. Thanks!
Questions // remarks?
You can find me at @pjpauwels & pieterjan@openknowledge.
be - nathalie@idrops.be - bart.cornille@idrops.be
More info on the concept: http://w4p.be
The source code: https://github.com/openknowledgebe/W4P
Presentation template by SlidesCarnival

91. 2. WHO ARE YOU?
Why are you here?
Maybe we or someone in the room can help or
inspire you.

92. 1.
NETWORK
COFFEE
TIME