Presentation at the OpenAIRE-COAR Conference: "Open Access Movement to Reality: Putting the Pieces Together", Athens - May 21-22, 2014. Session 3: Maximizing the exploitation of open research results through text mining. Content Mining in Practice: Challenges and opportunities for publishers, by Cameron Neylon - Advocacy Director for PLOS

1. Mining,&Myths&and&the&Parthenon
Searching*for*a*narrative*of*value*and*values
Cameron(Neylon(–(OpenAire/COAR(Meeting(–(Athens
22(May(2014(<(@cameronneylon(–(cneylon@plos.org
1

2. 2
https://www.flickr.com/photos/lamnatos/4520967783 CC BY

3. Myths…

4. http://www.flickr.com/photos/10101046@N06/3484426248 CC BY

5. 5
http://www.flickr.com/photos/rosemania/86741023 CC BY

6. 6
http://www.flickr.com/photos/michiganmoves/3375583341 CC BY-SA

7. Myth'1
Researchers'don’t'want'TDM

8. Researchers&need'TDM…

9. …but&ask&for&faster&horses

10. Myth'2
“TDM'will'crush'our'servers…”

12. PLOS&ONE&Traffic&over&six&months
15
Pageviewsperhour
0
2750
5500
8250
11000
22/04/2017 31/05/2017 09/07/2017 17/08/2017 26/09

13. 0
2750
5500
8250
11000
22/04/2017 31/05/2017 09/07/2017 17/08/2017 26/09
PLOS&ONE&Traffic&over&six&months
16
Pageviewsperhour

14. 17
http://www.reddit.com/r/science/comments/1hv933/
a_mere_60_minutes_of_aerobic_exercise_could/

15. 18
Page&views&per&hour
0
7500
15000
22500
30000
Daily average Daily peak Reddit DDOS Text mining
Pageviewsperhour

16. 19
Page&views&per&hour
0
150000
300000
450000
600000
Daily average Daily peak Reddit DDOS Text mining
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17. 20
Page&views&per&hour
0
150000
300000
450000
600000
Daily average Daily peak Reddit DDOS Text mining
Pageviewsperhour

18. 21
Page&views&per&hour
0
6250
12500
18750
25000
Daily average Daily peak Reddit DDOS Text mining
Pageviewsperhour

19. 22
Page&views&per&hour
0
2500
5000
7500
10000
Daily average Daily peak Reddit DDOS Text mining
Pageviewsperhour

20. 23
Page&views&per&hour
0
1250
2500
3750
5000
Daily average Daily peak Reddit DDOS Text mining
Pageviewsperhour

21. If&you&can’t&manage&TDM,&
you’re&not&competent&to&run&a&
modern&web&service

22. Myth'3
“This'isn’t'core'business/revenue”

23. 26
http://www.flickr.com/photos/markwalker/3749673425 CC BY-SA

24. “Publishing”&is&no&longer&a&USP

25. http://www.flickr.com/photos/spence_sir/2291938423 CC-BY
It’s&not&filtering…

26. 29
http://www.flickr.com/photos/58558794@N07/8682293085 CC BY
…it’s&annotation

27. 30
US Defence Department: 090807-N-5749W-394.jpg
It’s&not&distribution…

28. http://www.flickr.com/photos/65208723@N07/6032293799 CC BY
…it’s&dissemination

29. “If'we'allow'TDM'Peter'MurrayBRust'
will'distribute'all'of'our'content”

30. Our&core&business&is&to&get&authors’&work&in&
the&hands&of&those&who&can&use&it
http://www.flickr.com/photos/thebarrowboy/7646188700 CC BY

31. How&do&we&do&this?

33. 36

34. Licensing&is&not&sufficient…

35. http://almreports.plos.org/reports/visualizations/9939

36. http://www.flickr.com/photos/jwyg/4528443760/ CC-BY-SA

37. 40
http://www.flickr.com/photos/theincidental/3459777668 CC BY

38. Other&people&do&this&for&us…

39. …so&control&is&in&direct&
tension&with&dissemination

40. Enabling'TDM&is&core&business&
for&scholarly&publishers…

41. …in&serving&all'of&our&
customers&and&users…

42. …and&will&become&a&core&
market&differentiator
Search: PLOS blogs content mining

44. Impact

45. Impact
Research
Economic
Cultural
Education
Health
Environment

46. Impact
Research
Economic
Cultural
Education
Health
Environment

47. Research
Economic
Cultural
Education
Health
Environment

48. Research
Economic
Cultural
Education
Health
Environment
Research
Outputs

49. Research
Economic
Cultural
Education
Health
Environment
Research
Outputs

50. Research
Research
Outputs

51. Research
Research
Outputs

52. Research

53. Research
Citation

54. Research
Bookmark
Citation

55. Research
Bookmark
Citation
Previous
co-authorship

56. Research
Bookmark
Citation
Previous
co-authorship
Conference
co-attendance
Social media
conversation

64. http://www.flickr.com/photos/verzo/8020565592/ CC BY

65. http://www.flickr.com/photos/andrein/372192048/ CC BY-SA

69. https://www.flickr.com/photos/see-through-the-eye-of-g/5392290809 CC BY

70. https://www.flickr.com/photos/jenny-pics/3239638494 CC BY

71. https://www.flickr.com/photos/garycycles2/2575676610 CC BY

72. https://www.flickr.com/photos/53487196@N08/5439253136 CC BY

73. Counting…?
https://www.flickr.com/photos/ivanwalsh/5082958705 CC BY
…isn’t much use

74. Not the end of
https://www.flickr.com/photos/oimax/4373114560 CC BY

75. “Stories that persuade with data”
Anita de Waard

76. “Stories that persuade with data”
Anita de Waard
evidence

77. Building models…
https://www.flickr.com/photos/karen_roe/7616234498 CC BY

78. …testing models
https://www.flickr.com/photos/wwworks/4255117217/ CC BY

80. https://www.flickr.com/photos/ell-r-brown/4655401891 CC BY

81. 85
https://www.flickr.com/photos/telemax/4734543265 CC BY-SA

82. http://flickr.com/photos/virtualsugar/316200555/ CC-BY

83. @cameronneylon
cneylon@plos.org
http://cameronneylon.net