Chris Pile, Head of Digital, NEC Group Topic: Making The Physical & Digital World Work Together - How do we marry-up our physical and digital platforms? - A quick look at the digital platforms at our disposal - Creating a clear purpose for each platform / channel - How do we build and keep excitement for live events? - How are things going to change in 2016?

1. Chris Pile
Driving Change Through Innovation
Birmingham, 16th September

2. Chris Pile
Head of Digital and Creative, NEC Group

3. Contents
• A bit about me
• Hip hop ballet
• How to spend £26m
• Making digital and physical sing together
• What next?
• Questions

13. What’s at play in the journey?
!

14. !

16. pre-event
excitement
ticket purchase
initial
inspiration
seamless
customer journey
on the night
togetherness
Functional Emotional

17. To help enable a
seamless
customer journey
from
initial inspiration
through to
ticket purchase;
then from
pre-event excitement
to
on the night togetherness.
seamless
customer journey
initial inspiration
ticket purchase;
pre-event excitement
on the night togetherness.

18. Entertain Inform Guide

19. What digital tools do we have at our disposal?

20. Entertain Inform Guide

21. Entertain
Guide
Inform
App
Social
Screens
Website
Email
PPC

28. !

29. To help enable a
seamless
customer journey
from
initial inspiration
through to
ticket purchase;
then from
pre-event excitement
to
on the night togetherness.

30. What we're going to try and do next

34. Chris Pile
Chris.pile@necgroup.co.uk