Topic: Using Technology To Enhance The Customers’ Digital Store Experience: A Tui Travel Case Study - Aligning the customers’ needs and wants with your omnichannel strategy - Understanding the opportunities & threats that devices such as smartphones present to the retailer - Maximising ROI through point of sale opportunities within the digital store - Empowering your store staff to deliver an engaging, seamless omnichannel experience

1. Using technology to enhance to
the customers' store experience
A TUI Travel Case Study

2. One third of TUI
HABIT
REASSURANCE
INSPIRATION

3. Thomson Holiday Design Store
"A new service concept,
facilitated by technology and
delivered by strategic design"

4. Thomson Holiday Design Store
"A new service concept,
facilitated by technology and
delivered by strategic design"

5. Thomson Holiday Design Store
"A new service concept,
facilitated by technology and
delivered by strategic design"

6. Our principles / the brief
THEATRE
TECHNOLOGY
PEOPLE

7. A successful travel shop in 2012

8. Meet Billy

9. It's about
People

10. It's about people!

11. Our customers
How would we make this
store relevant for customers?

12. A simple truth
Don't know what Too many
we want ideas

13. The travel agent

14. 2
Think multi-channel & multi-purpose…
New retail journeys
New retail journeys

15. Linear versus personal

17. The experience

18. The experience

23. The experience

24. The experience

25. The experience

26. The experience

27. The experience

28. The experience

29. The experience

30. The experience

31. The experience

32. The experience

34. Why in-store digital needs a new approach
How we achieved successful integration
The 'in-situ' digital bit
of digital content into the HDS

35. The Internet of Place
THE INTERNET
OF PLACE
THE INTERNET THE MOBILE
INTERNET

36. How we did it
Thin layer approach

37. How we did it
Browser based

38. How we did it
Localised content

39. Ongoing management & development

40. Ongoing management & development

41. Ongoing management & development

42. Human technology
Changing the
conversation

43. Performance
Massive sales increase
Average spend increase
Reduced discounts
Great service feedback

44. Roll out

45. HDS Hybrid
Roll out
High St. HDS
HDS Elements
Regional HDS

46. Thank you
Long live
the high street