This document discusses strategies for engaging with customers and prospects on Facebook and Pinterest to promote businesses. It recommends creating Facebook pages and Pinterest boards to share content like text, images, and videos. Businesses should like and comment on customers' and prospects' pages to increase engagement. Sharing others' posts with comments can expose the business to a wider audience. Pinterest allows pinning items with links back to a website, and repins and likes can further spread content. The goal is to engage and interact with potential customers across social media platforms.

2. Engagement:
Beyond the Facebook and Pinterest Logo

4. In The Beginning
• You Create Facebook Pages /
Pinterest Boards
• You Post Text, Images & Videos
• You Build “Likes” on your Page
• “Like” your Customers & Prospects
• Engagement

5. “Like”
Button

6. Engagement
• Posting
• Commenting
• Sharing
• On your Customer’s and Prospect’s
Facebook Pages

7. Facebook
Examples

8. On Target
Promotions
“Target”
On Target
Promotions
Commented,
Posted on
Prospects Page

9. 2672 Friends (Likes) saw the comment
in their Newsfeed

10. Share
• Share your Customer’s / Prospect’s
Posts with Your Comments.

11. Black Bear Promotions
Shared M&M’s USA Photo
Comment

12. M&M’s U.S.A.
• 4,000,000
Likes
• 4,000,000
Potential
Views of
the Share &
Comment

13. Promoted Posts

14. Promoted
Post

15. Reach - How many Facebook Pages it
appeared on, i.e. Saw it on a Newsfeed

16. Pinterest
Examples

17. Original Source of Pin from Debbee’s Website

18. Item Pinned on Promotions ‘N Motion
Pinterest Board
Link to
Website

19. Pin Details
Repins
Likes

20. Re-Piner, David Oglesby Item Re-Pined
Link

21. Likes

22. Original Source of Pin from Debbee’s Website