The article discusses about some of the basic principles of web design services and details the features which are integrated in designing a website to make it search engine friendly.

1. The article discusses about some of the basic principles of web design services and details the
features which are integrated in designing a website to make it search engine friendly.
T
he design of the website need not only be alluring but also search engine friendly so as to
enhance the site’s visibility to the best. There are some fundamental steps to SEO friendly
web design services. In the following paragraphs, we discuss some of the most important
elements of SEO compliant web designing service.
Attractive Title and Heading
In SEO friendly web design service, it is imperative to include unique title tag and
description in each of the pages. Major search engines display the first 65 to 67 characters
of the title and hence the page’s title should not be more than 67 characters (with spaces).
The targeted keywords should be incorporated in the title. Same is the rule in case of the
page description. The characters fetched by search engines in case of a page’s description
are 165 and hence the limit should be as it is, with the keywords spread uniformly.
SEO friendly web design services also emphasize on the use of the Header Tags (H1, H2 and
H3 Tags). Emphasizing the keyphrases with the header tag help increase the relevance of
the keywords and aid the search engines to gain a know how on the page’s content.
‘Alt’ Tags
In SEO friendly web design services, 'Alt' tags are used for images to keep the textual
information out of the images. Search engine spiders cannot recognize the images and the
‘Alt’ tags help the spiders by providing them the information about the images, thus
enabling them to index. The targeted keywords are used in the ‘alt’ tags.
CSS Navigation and CSS Stylesheets
CSS drop down navigation and CSS stylesheets are two most crucial practices in SEO
compliant web design service. Unlike the Flash and JavaScript, the CSS navigation makes
the texts crawlable and indexable by the search engine spiders. CSS Navigation aids the
search engine spiders to index information which are used in the navigational menu and

2. also help the spiders to follow the hyperlinks that are used in the site’s pages. Thus CSS
drop down navigational menu is used for obtaining better visibility in search engine’s
crawling.
Using the CSS stylesheets also brings loads of benefits in search engine friendly web design
service. CSS Stylesheets helps a page to load fast, enabling the search engine spiders to
crawl the pages at faster pace.
No Usage of Hidden Texts, Flash and Frames
Using hidden text, flash and frames are some of the prohibited practices in SEO web design
services. The color of the background should not be of the same color as the body text, as
the search engine spiders cannot index pages with same background color and texts and
the pages can even get penalized or banned from the SERPs.
Although the flash designs look good visually, they hinder the search engine spiders to
crawl through. The content within the flash thus gets ignored. Same is the case with the
frame, where the content inside the frames are not viewed by the search engine spiders.
However, using the andlt; NOFRAMESandgt; tag will allow the search engine spiders to
index some of the page content.
Sitemap file
The sitemapfile.xml should be ideally located at the root of a website as this location is
frequently visited by search engine spiders. The designers should also create a HTML
version of the sitemap and use the webmasters tools and submit the sitemap to Google.
404 Errors
One of the basic dusty of a web designer is to check whether the site is protected from 404
errors. 404 errors usually occur due to of faulty linking and the cause of the errors can be
identified with the help of Google Webmaster Tools.
For designing and developing a website, the webmasters seek to take help of the
wordpress. Wordpress website development has several benefits as it enables to
develop web application with database, front-end as well as back office admin. Wordpress
website development is easy, fast as well as cost effective. Registration and login of the
users from the front-end and managing them from back-end is possible in wordpress. One
can organize the web pages and shuffle the web content according to the need.
Furthermore, Wordpress is compatible to all browsers and operating systems.
Customization of web layout is very easy owing to the availability of huge selection of
templates in the Wordpress. WordPress application is an open source web building
software and hence wordpress website development is the choicest options for the
developers to structure, maintain and upgrade a fully functional and user friendly website.