1. 5 Rules To Be Followed
In Your eBay And Amazon Businesses
To Increase Your Selling This Holiday Season.
Holiday season is coming up and many are curious to know what would be the top
selling items of this year. Also, many eBay/Amazon store owners are now itself
getting ready for this upcoming holiday season. Since 45% of shoppers prefer
buying online, as a seller the first step you have to take is to keep updated with
your inventory so that you may not suffer during huge demand. The next step is to
follow the below 5 rules to entice your customers to come to your store.
Rule 1: Do a competitive price research:
According to Forrester Research, “55% of online shoppers always check for
competitive prices before buying”. Therefore, if you want to increase your selling,
you would need to change the current price of your products with competitive
lower price. The best tool you can use is Terapeak to do pricing research for each
of your products. If you are medium sized entrepreneur and having more products
to sell, you don’t have to worry. You can hire virtual assistants to do competitive
price research for your business. Since the time frame for holiday season is less,
seek the best one to get good profit. The other tool you can use is “eBay Deal
Finder” to tempt your buyers.
Rule 2: Ship on time:
Once customers are satisfied with the product prices, they next look for quick
delivery service. Techcrunch stated that eBay launched “eBay Now “to offer same
day shipping service for its customers. Therefore, the best way to attract your
customers is to include the product delivery time in your item title. Also, make
sure you fulfill your promise of faster shipping otherwise it would impact your
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2. feedback rating. Because, when item is not received on time as promised,
customers get irritated and they just leave feedback without even inquiring the
seller about the delivery status. Also, there is chance of delay in order delivery, due
to peak huge sales in holiday season.
With faster shipping option and offering shipping cost at low or free shipping will
be like hitting 2 birds with one stone. Therefore, increase your sales growth by
offering same day shipping service with the low or at times free shipping cost.
There are another 2 strategies followed in eBay to entice its buyers. One is offering
free shipping with moderate item cost or selling at auctions whose bids starts from
$0.99 with high shipping cost and both has proved to increase the selling. Thus,
when comparison shopping, consumers take product price and shipping charges
almost equally into consideration.
Rule 3: Customer service:
As a store owner you have to be always in touch with your customers fromthe start
to end of the transaction. When a customer purchase item from your store, and if
she receives the complete shipping information when item was shipped, she will be
certainly pleased with your store. Also, when she has product related queries and if
she gets an immediate reply, she will definitely buy the same from your store and
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3. would become your returning customer. In online shopping, buyers always expect
prompt response from the sellers.
So, as a seller you have to get ready to respond to your customer’s emails
promptly. This will lead to more positive reviews which in turn increase your
store reputation and selling. When there are 100% positive reviews, you may also
get a chance for bulk selling. If you do not have time to reply to your customer’s
queries, you can hire customer service experts who can take care of your
customer’s queries/feedback/claims(if any)
Rule 4: Easy return policy:
All these factors are interlinked with each other. Easy return policy is other
important factor that impacts your feedback. When customer comes for
return/exchange, feel free to accept the returns. Buyers feel safe and comfortable
only because of this factor and this is the main reason for shopping online. So
make sure you offer this easy return policy to attract your customers.
Rule 5: Item as described:
Selling 100% quality goods and representing them in your listing with clear
description will surely change your new customer to returning customers. Also,
your product’s quality will be reflected in your buyer’s feedback. When your
item’s quality is not up to the expectations, 2 out of 10 customers never come for
inquiries. They just leave negative feedback for your store. So check for a good
supplier, and mostly prefer buying goods directly from manufacturer to deal with
best quality products.
With these 5 rules, when you offer other sweeteners’ like offering special and
additional discounts, coupons, free shipping, convenient locations, sameday
delivery, 24/7 availability for shipping and responding to customer’s questions,
you will not only be one of the top seller for this holiday season but forever
If you need assistance in managing your store, please contact us. We provide label
printing services for quick shipping, writing effective, SEO rich item titles and
descriptions, handle invoice, inventory, mange customer service, disputes,
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