1. For immediate release: Sydney Tuesday, 19 January 2010
Slice Wireless spins off its social media business...
In from the cold - Finland, that is…
Brad Keeling has a new business in Australia
Live Real-time Media Management Centre
Managing online and mobile live media marketing opportunities
Its One Small Planet - Start a Conversation
The new business, to be known as ‘One Small Planet’, will go live in March with a
‘live real-time media’ management centre. It will operate like a call-centre would for
voice communications however operators will work exclusively with digital media;
monitoring, managing, responding and reacting to live posts and conversations on live
social media sites. (‘Live real-time media’ can be described as real-time conversations; primarily
in short form text, on social media sites like Twitter, Facebook, LinkedIn and others)
Brand management and direct marketing techniques will be brought together in
today’s era of real-time web and live social media.
In the 1980’s the marketing mix for major brands began to seriously include direct
response techniques such as ‘direct mail’ and ‘telemarketing’. As a result an industry
sector emerged to service this marketing technique. The ‘Call Centre’ became an
integral part of any brand’s marketing services for both in-bound and out-bound
services.
In the 1990’s IVRs the Internet revolutionised call centres and service providers
became e-commerce service providers as well as telemarketing service providers.
“Today’s marketers cannot ignore the emerging live, real-time media conversations
being conducted over Twitter and the like” said Brad Keeling, “and Twitter, the
current superstar of the social media revolution, is just one example.”
Brands ranging from FMCG to Automotive and from celebrities to politicians are
embracing social media. The Live Media Management Centre will become an
essential brand marketing tool.
Media and General enquiries: Corporate and Investor enquiries:
Brad Keeling Lou Richard
Text or call 0400100555 Newport Capital Group Pty Limited
http://twitter.com/bradatslice P: +61 (0)2 8923 6388 (direct)
http://au.linkedin.com/in/bradkeeling M: +61 (0)412 140 605
“Yes I tweet. Sometimes silly and whimsical things, sometimes important stuff, it’s
all relative. Start a conversation.” Brad Keeling

2. The following information is subject to change pending various relevant Board
approvals relating to restructuring and technology transfer. As at the date of this
release the following is the planned outcome.
Slice Wireless to change its name from July 2010 to
The Slice Group
Slice Wireless was established in 2004 as a publisher of mobile video. It licensed
technology from world leader in mobile video, Finnish based Oplayo. In 2006 Slice
acquired Oplayo from Nokia Ventures and others. The company then set up offices in
Helsinki and London where Brad Keeling has, primarily, been based since.
In the ensuing years Slice made more Finnish based investments including mobile
application development technology, video transcoding technology, and digital media
service delivery platform. In 2008 Slice took a stake in mobile social media company,
Small Planet which in turn saw Slice with an investment in mobile social media
technology.
During the past twelve months Keeling has been winding back his involvement with
the Helsinki companies and spending more time in Australia.
“I now plan to be permanently based here at home” Keeling says; “where I can focus
my attention on the new live media centre and the Slice Technology investments”
Slice Wireless has become more of a holding company than an operating entity.
However, it will continue to operate in Australia with Keeling as its Head of
Marketing while customers and contracts are migrated to the new business over the
next six months to June 30.
Intellectual Property and Technology transfer to Australia
By June 30 the technology owned by Slice Wireless and its subsidiaries will be
transferred or perpetually licensed to a wholly owned Australian subsidiary of Slice
Wireless, Slice Technology Pty Limited. On going and future developments to the IP
will be conducted both in Australia and Finland with joint ownership of the outcomes.
Any technology used in the products offered by the new Slice spin-off, Brad
Keeling’s business, Small Planet, will generate royalties for Slice Technology.
Slice has commenced early M&A discussions with another group regarding the
corporate future for Slice Technology.