1. Gold Coast Guy to head Queensland operations
For immediate release: 1 August 2012
The One Small Planet social media
engagement and management centre has
appointed Ashley Keeling - @GC_Guy -
as Head of Queensland Operations.
Ashley is based on the Gold Coast and will oversee operations in Queensland and Northern
New South Wales. One Small Planet has had a presence in Brisbane and the Sunshine Coast
for the past eighteen months and now sees the opportunity for consolidating the Queensland
expansion.
“You can’t spend all day on Facebook and Twitter but my team can – and do," Ashley said. “A
business is only as good as its operator and if the operator is sitting on Facebook or Twitter all
day then the business has to be suffering."
“Marketing companies often charge a lot of money to set up your social marketing presence
and then walk away. They may say they’ll teach you what to do and yet we all know that with
the pace of change, new applications, rules and laws, you need to be a social media junkie to
get it right.”
In response to an article on Mumbrella “Coles in Facebook farmer backlash”, one of our One
Small Planet colleagues @GrahamLang wrote this week, “This is a classic mistake that a lot of
companies are making. They (Coles) fail to respect that it is real-time web and it needs
responding to in real time." The article highlighted the failure by Coles to respond in a timely
manner; responding on Monday morning to a Friday evening Facebook post by which time
the post had attracted over 73,000 ‘likes’ and 4,500 comments - not all of them favourable.
So whether you are a large company like
the Coles supermarket chain, or a small
business operator, you can't ignore your
customers when they're talking to you.
Social media doesn't go home for the
weekend only to return to work on
Monday morning.
We are the outsourced social media
management centre for large and small businesses including several car dealerships and a
wide range of others like The Garvan Institute of Medical Research, furniture
chain Plush Sofas, pubs like Harts Pub in The Rocks in Sydney and The Pig 'N' Whistle in
Indooroopilly, Brisbane.
For further information:
Ashley Keeling 0400 110 011
ashleyk@onesmallplanet.com.au
@GC_Guy
Slice Wireless Group 6th Floor 97 Pacific Highway North Sydney Australia 2060
www.onesmallplanet.com.au