1. Absolute Radio Network
Worldwide Live Streamed Hours (millions)
12.2 11.9
11.4 11.6
10.7
10.0 9.7
9.4
7.0
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2010 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

2. Absolute Radio Network
Worldwide Live Streamed Hours (millions)
Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra
6.6 6.6
6.1 6.4
5.9
4.8 6.1 5.2
3.7
5.3 5.7 5.4 5.2
4.6 4.5 4.8
4.0
3.2
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2010 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

3. Absolute Radio Network
Worldwide Mobile Streamed Hours (millions)
Mobile Hours Percentage of all streamed hours
11.4% 11.2% 11.6%
10.1%
1.3 1.3
1.2 1.2
4.4%
3.8% 3.9%
3.3%
2.1%
0.4 0.4
0.3 0.3
0.2
0.0% 0.0% 0.0%
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2010 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

4. Absolute Radio Network
Worldwide Mobile Streamed Hours (000s)
Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra
884 873
813 823
133 251
116 214 457 470
420 398
141
189 220
120 95 127
0 0 0
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2010 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

5. Absolute Radio Network
Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
15
12 8
8 24
20 8
36 121 47 11 22
25
59 38
149
60 41
101 10 27
59
58
9 13
193 183 179
142 139 154
134
106
5
39 10
15
2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3
Source: Respective app stores

6. Absolute Radio Network
Mobile App Usage
Active Users (000s) Sessions (millions)
259 259 253
246
233 1.97
222 219 1.88
219
213 211 1.74 1.76 1.80
1.65 1.61 1.57
1.56
1.22
Sources: Spodtronic and Flurry

7. Absolute Radio Network
Mobile App Active Users (000s)
Station Players Other Apps
34 36
30 47
6 11 31 14 15
13
210 226 216 223
207 198 202 206 204 206
Dec Jan Feb Mar Apr May Jun Jul 2011 Aug Sep
2010 2011 2011 2011 2011 2011 2011 2011 2011
Sources: Spodtronic and Flurry

8. Absolute Radio Network
Worldwide Podcast Downloads (millions)
4.9
4.5
3.9 4.0
3.6 3.6
3.4 3.4
3.2
3.0 2.9
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2010 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

9. Absolute Radio
Worldwide YouTube Video Views (000s)
790
615
555 534 541
483 503
450 438 421 411
398
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2010 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: YouTube

10. Absolute Radio
On-Demand Hours
Downloaded Streamed
On-Demand Hours (millions) On-Demand Hours (000s)
395
2.55
2.45
2.32 2.29
2.22 2.23
2.10 2.05 2.13 322
292
280
1.77 1.72 1.81
203 203 206
64
35
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
10 10 10 11 11 11 11 11 11 11 11 11 10 10 10 11 11 11 11 11 11 11 11 11
Source: Server logs and YouTube

11. UK Online Unique Audience (000s)
Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug-11 Sep-11
420
367
312
291 287
148
131 128 122
50
talkSPORT Capital Classic FM Absolute Heart FM Real KISS Magic Smooth XFM
Network Radio Websites Radio 105.4 Radio Online
Network
Source: UKOM

12. Absolute Radio
Social Media
Total Facebook Likes (000s) Total Twitter Follows (000s)
Absolute Radio Other Network Pages Absolute Radio Other Network Profiles
79.8
71.9 75.5
68.3 32.2
62.7 29.6 30.7
28.7
56.9 27.1
54.2 24.2 25.5
50.8 23.0
61.6 64.2 66.1 68.8
55.6 18.1 18.9
43.5 45.8 14.6 15.3 16.8 17.4
37.4 13.4 14.0
Feb Mar Apr May Jun Jul 11 Aug Sep Feb Mar Apr May Jun Jul 11 Aug Sep
11 11 11 11 11 11 11 11 11 11 11 11 11 11
Source: Facebook and Twitter

13. Absolute Radio Network
Weekly Active Facebook Users (000s)
100
90
80
70
60
50
40
30
20
10
0
Source: Facebook

14. Absolute Radio Network
National Awareness
Unprompted Prompted
8.0 40.0
34.8
7.0 35.0
6.2
6.0 30.0
Unprompted Awareness
Prompted Awareness
5.0 25.0
4.0 20.0
3.0 15.0
2.0 10.0
1.0 5.0
0.0 0.0
Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug
08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

15. Absolute Radio Network
Weekly Reach (millions)
W2:10 W1:11 W2:11
3.0 2.9
2.5
2.4
2.1
2.0
1.1 1.2 1.1
1.0 0.9 1.0
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

16. Absolute Radio Network
Monthly Reach (millions)
W2:10 W1:11 W2:11
4.9 4.8
4.2
3.9
3.6
3.4
1.7 1.9 1.8
1.6 1.6 1.6
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

17. Absolute Radio Network
Weekly Hours (millions)
W2:10 W1:11 W2:11
24.5 24.3
18.2 17.6
14.9 14.6
10.0 9.9
6.9 7.4 6.9 7.3
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR