1. Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
15
12 8
8 24
20 8 8
11 8 19
36 121 47 22 17 11
25 14
59
149 38 48
41 45
60
101 10 27
59
58
13
9
193 196 204
183 179
142 154
134 139
106
5
39 10
15
2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1
Source: Respective app stores

2. Absolute Radio Network
Worldwide Mobile App Usage
Active Users (000s) Sessions (millions)
332
313 306 304 304
279 2.42
268 269 2.25 2.26
259 2.18
246 2.08
219 219 1.88 1.92 1.86
1.76 1.80
1.61 1.57
Jul 2011
Jul 2011
May 2011
Jun 2011
May 2011
Jun 2011
Dec 2011
Jan 2012
Dec 2011
Jan 2012
Aug 2011
Sep 2011
Mar 2012
Feb 2012
Aug 2011
Mar 2012
Sep 2011
Feb 2012
Apr 2012
Apr 2012
Oct 2011
Nov 2011
Oct 2011
Nov 2011
* * * *
Sources: Spodtronic and Flurry *March & April Spodtronic data estimated based on three month average

3. Absolute Radio Network
Worldwide Mobile App Active Users (000s)
Station Players Other Apps
92
77
86 88 92
36 48 66
30 64
14 15
236 241
216 223 219 212 220 215 212
206 204 205
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar* Apr *
2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012
Sources: Spodtronic and Flurry *March Spodtronic data estimated based on three month average

4. Absolute Radio Network
Total Registered Accounts (000s)
Legacy Desktop Mobile
700
600
500
400
300
200
100
0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012
Source: Internal server logs

5. Absolute Radio
Worldwide YouTube Video Views (000s)
790 797
750 744
615
575
541
503 505 510
411 433
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012
Source: YouTube

6. Absolute Radio
Worldwide YouTube Activity
Likes Comments Shares
4,000
3,500
3,000
2,500
2,149
2,000
1,500
1,074
1,000
500 279
0
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012
Source: YouTube

7. Absolute Radio Network
Worldwide Online Unique Visitors (000s)
557
532 520
514
475
439 438 444 452
Utility broken Utility broken
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012
Source: Piwik

8. UK Online Unique Visitors (000s)
Feb-12 Mar-12 Apr-12
602
437
414
368 367
223
201 200
177
75
Capital Heart FM talkSPORTClassic FM Absolute Real Magic Smooth KISS XFM
Network Websites Radio Radio 105.4 Radio Online
Network
Source: UKOM

9. Absolute Radio Network
Worldwide Site Traffic
Visits (000s) Page Views (000s)
2.2 7.1
2.1 2.1 6.6
2.0 1.9 2.0 6.3
1.9 1.9 1.9 6.0 5.9 6.1
1.8 1.8 1.8 5.6 5.7 5.8
5.3 5.4 5.4
Nov 11
Nov 11
Sep 11
Sep 11
May 11
Aug 11
Oct 11
Jan 12
Aug 11
Oct 11
Jan 12
Dec 11
Apr 12
Dec 11
Apr 12
Feb 12
Feb 12
Mar 12
May 11
Mar 12
Jun 11
Jul 11
Jun 11
Jul 11
Source: Google

10. Absolute Radio
RadioPlayer
Unique Visitors (000s) Visits (000s)
906 906
301 861
283 282 813 811
270 750
260 257 746
688 682 686
663 654
219 220 215 219 223
195
Nov 11
Nov 11
Sep 11
Oct 11
Sep 11
May 11
Aug 11
Jan 12
Aug 11
Oct 11
Jan 12
Dec 11
Apr 12
Dec 11
Apr 12
Feb 12
Mar 12
May 11
Feb 12
Mar 12
Jun 11
Jul 11
Jun 11
Jul 11
Source: Google

11. Absolute Radio
Social Media
Total Facebook Likes (000s) Total Twitter Follows (000s)
Absolute Radio Other Network Pages Absolute Radio Other Network Profiles
102
95 98 48
90 87 46
80 83 86 42
75
68 72 40
63 36 38
32 34
29 30 31
27
75 77 79 80
56 62 64 66 69 70 72 73 27 30 31
20 21 22
15 17 17 18 19 20
Feb 12
Feb 12
Jun 11
Jul 11
Nov 11
Jun 11
Jul 11
Nov 11
Sep 11
Oct 11
Sep 11
Aug 11
Oct 11
May 11
Aug 11
Jan 12
Jan 12
Apr 12
Apr 12
Dec 11
Dec 11
Mar 12
May 11
Mar 12
Source: Facebook and Twitter

12. Absolute Radio Network
Facebook Talking About (000s)
Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12
9.0
8.0
7.0
5.9
6.0
5.5
5.0 4.7
4.0
3.0
2.0
1.1
1.0
0.0
Absolute Breakfast 80s Others
Source: Facebook

13. 10.0
20.0
30.0
40.0
50.0
60.0
70.0
0.0
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
15+
Jan 10
Feb 10
Mar 10
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
Apr 10
May 10
25-54
Jun 10
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
25-54 London
Prompted Awareness
Feb 11
Absolute Radio Network
Mar 11
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
Apr 12
38.4
46.2
62.9

14. National Prompted Awareness
Jun-11 Jul-11 Aug-11 Sep-11a Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12
90
80 76.2 76.2
69.2
70
60.7
60
51.2
50 46.9
40.9 40.5
40 38.4
30 27.8
24.1
22.0 20.5
20 17.9
10
0
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

15. London Prompted Awareness
Aug-11 Sep-11a Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12
90
80 77.9
74.3
72.3
69.9 69.6
70
60
55.3
52.4
49.7
50
45.5
41.8
40 37.6
30
20
10
0
Capital Classic FM Kiss Heart Magic LBC Absolute Talk Sport Smooth Xfm Absolute
Network Radio
Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)

16. Absolute Radio Network
Weekly Reach (millions)
W1:11 W4:11 W1:12
3.1
2.9 3.0
2.8
2.5
2.4
1.8
1.7
1.1 1.1 1.1 1.1
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

17. Absolute Radio Network
Monthly Reach (millions)
W1:11 W4:11 W1:12
5.2
4.9 4.9
4.7
4.2
3.9
3.0
2.8
1.9 1.8 1.8 1.8
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

18. Absolute Radio Network
Weekly Hours (millions)
W1:11 W4:11 W1:12
21.3 20.9
19.0 18.8
18.2 17.6
11.8 11.5
7.8 7.3 7.7 7.2
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR