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growth hacking
CASE
STUDY
ONTHEGRID
@onthegridagency
Ultimately, it’s all about growth
Growth hacking is
more of a mind-set
than a tool kit
AARON GINN
You’ll learn how...
SUCCESS!
+ =
With our formula we
consistently get these
kudos...
Performing	
  better	
  than	
  99%	
  of	
  ads
learn facebook
advertising from
A SOCIAL
MEDIA TRAINING
PROGRAM FROM
WE ARE BIG FANS!
we’ve learned a lot of
invaluable lessons
kim garst is a growth
hacker in disguise
there are many other
places to learn facebook
advertising – find one
you like and study the
basics
bing engineer
think like a
While Bing isn’t
when Bing launched,
google stopped growing
‘09 ‘15
*Percentages	
  are	
  from	
  each	
  year’s	
  first	
  quarter.
63% 64%
20%
8%
Percent	
  of	
  all	
  US	
  Searches
flight à fail 90% à ship 10%
create a
boatload of
fb ad designs
like this
it’s super
easy and fast
when you use
CANVA
j
RUN THEM ALL ON FACEBOOK
AT THE SAME TIME
flight à fail 90% à ship 10%
keep the best, turn off
the rest
$0.68	
  /	
  Click$0.12	
  /	
  Click $0.25	
  /	
  Click$0.20	
  /	
  Click
flight à fail 90% à ship 10%
3hours on each ad
campaign
we spend
~
how does
that
breakdown?
2
images
hours
ads
1hour
3-6hours
3-6dollars
say
what?!
growth hackers
j
data
giveS you lots of
lovely data
check!
Growth hacking with facebook ads - A case study

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Growth hacking with facebook ads - A case study