In just over a year, On Device Research has delivered one million surveys across 53 countries. To mark the milestone we’ve analysed our data and put together eight best practice principles for creating a successful mobile survey.

2. At On Device Research, we use
the mobile Internet to access
consumer opinions, around the
clock and across the globe.
In just over a year, we’ve delivered one million
surveys across 53 countries.
Why do we specialise in mobile Benefits of mobile research In the moment: Mobiles can be turned
research? into diaries to track consumers’ opinions
Extended reach: Mobile enables you to at the precise moment of exposure to
The world is going mobile: Our research reach out to people in developed and advertising, allowing you to isolate the
has shown the global ‘mobile only’ emerging markets - such as India and most impactful communication on the
community where people solely use China - even in rural areas. It also allows path to purchase.
mobiles to connect to the Internet is you to carry out research across every
growing, making mobile a significant and continent in one project. Survey respondents: Our mobile surveys
necessary research tool. are representative of under 55’s in the
Highly targeted: Survey respondents developed markets and under 45’s in
Profiled research panels: The high up can be recruited by specific web enabled the emerging markets. This is an exciting
take of mobile devices allows for the mobile devices, demographics, country, group of people to research; especially in
creation of global panels and massively region or lifestage. developing markets where you have an
reduces the cost and speed of accessing emergence of new middle classes with
people, especially hard to reach increased spending power.
audiences.
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3. To mark the milestone of our one
millionth survey, we’ve analysed our
data and put together eight best
practise principles for creating a
successful mobile survey.
1.Short and sweet 3. Less is more 5. Engaged respondents 7. All-phone technology
Shorter surveys yield the highest Ten is the maximum option list length The completion rate of surveys answered In India, 80% of respondents use
response. After 15 questions, the for question choice. We discovered by On Device Research’s panel (more a feature phone. So our survey
percentage of people who drop off per that after ten multiple options, 3% of engaged users) is nearly 80%. The UK technology works on both feature
question doubles. UK respondents and 4% of Indian average completion rate for mobile river phones and Smartphones.
respondents do not complete a question. sampling surveys is 49%.
2. No need to keep it simple 8. Incentives
Contrary to popular belief, routing, rating 4. Succinct questions 6. The right time Our research has shown the drop off
scales and complex questions are all After a respondent has been exposed to Sending out surveys at the right time is rate in emerging markets depends on
achievable on web enabled mobiles. a long question, the average UK drop off crucial both for quality of data and high incentive rather than question difficulty.
rate increases +4.8%, in India +6%versus response rate. Our specialist team can Incentives such as airtime transfer
a short question. So Twitter is right with a advise on both the best day of week and are ideal for rewarding respondents in
maximum 140 characters. right time of day for sending your survey. emerging markets.
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4. We make mobile research work
Success depends on our technology and skill
at creating mobile surveys that deliver high
quality data from our panel of profiled global
respondents.
Expertise in running mobile research projects
There are numerous of variables to consider in mobile research,
including devices, survey design, locations, time of day, samples
and cultural differences.
Intelligent technology
That works across any web-enabled device – feature phones,
Smartphones, tablets and computers.
Profiled survey respondents
Recruited through our network of mobile publishers, available in any
country and prepared to take part in studies anytime, anywhere.
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5. Some of our clients
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6. About On Device Research
We’re a mobile research specialist company, who use the mobile
Internet to gather consumer opinions.
By conducting research on mobile phones and tablet computers
we can reach consumers wherever they are, at any time and in
any location.
Mobile research brings fresh, instant responses that accurately
capture consumer’s feelings, thoughts and opinions.
Talk to us about how you can create a successful mobile survey:
+44 (0)207 278 6627
info@ondeviceresearch.com
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Follow us on Twitter: @ondevice