Landing pages are built for customers, not for artists to impress. Learn 8 Tips that you can remember to design better converting landing pages Text From: http://www.omnicoreagency.com/make-your-landing-pages-human/ Need your Landing page and marketing strategy reviewed? Learn about us at: http://www.omnicoreagency.com/

1. 8 Tips Make Your Landing Pages Human
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2. 1. Incorporate live chat or click to call
People like being able to easily communicate
with your site if they have questions. A pop
up chat to give assistance or an easily
accessible phone number can build trust and
be that great first impression you want to
make with a visitor.
Just be sure that they’re not getting
bombarded with messages the moment they
land on your page.
Peer 1 Hosting have implemented the Live
Chat CTA Above the fold which gets your
attention right away and after going through
the content on the page you feel like to
talking to the representative, they are just a
click away.
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3. 2. Don’t use just stock photos
Photos of real people, real products, and real locations can make your brand feel instantly more
authentic. Take the time to develop great visuals that are honest and depict your business in an honest
light. Better yet, used your own photos or that of the owner to build trust with the readers and use
photos of your customers as a testimonial or to show that real people use your products or services.
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4. 3. Include testimonials
Not only do testimonials build trust, but they also give a more human look at the people who champion
your brand. It’s one thing to have a 5 star rating – it’s another to see personal comments from real
people to accompany that rating. Use testimonials to help your audience relate to their peers in a
unique way. (Bonus tip: using handwritten signatures and adding the person’s name and/or title can
further improve the human impression, making a testimonial even more effective)
Unbounce uses it very effectively by placing the testimonial from Director of Customer Acquisition at
KiSSmetrics just under the above-the fold area.
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5. 4. Use the right language
Don’t scream at your visitors and use all caps
or excessive exclamation points. Say “please”
and “thank you” when polite. Write copy that
appeals to the emotions of a person, not just
what may be relevant to a search engine. Try
to use calls to action that motivate. Always
focus on text that discusses the benefits or
results of the product, rather than what the
features may be.
Lets take the most common problem. What
should the text of submit button? Click Here?
Press Here? Submit Now? Below are the
results of a campaign conducted by
Unbounce how it depends for each landing
page, campaign and business type and the
key is to test vigorously.
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6. 5. Design for multiple learning styles
Some users like text, others like video. Some
like images, others like sound. Test and try
different elements on landing pages that
appeal to people’s learning styles to improve
conversion. For example, use a video to
demonstrate a product or use an infographic
to show cost savings from a service.
Play with long form versus short form content
to explain your value. Find the right blend
and make it work for your audience. You can
even display videos on your homepage or
landing page to estimate their conversion
potential. Crazy Egg displays a great explainer
video on their homepage that increased their
income by $21,000 per month, according to
the Neil Patel.
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7. 6. Appeal to Emotions
This is a great challenge for copywriters, but it’s
one that can have a huge payoff. Use copy that
appeals to one’s emotion; remember,
psychology is a huge part of conversion
optimization. The more persuasive and engaging
language you use, the better chance you have of
keeping someone on the page until they see
your call to action – and then take it.
I found this hilarious example of how this guy,
Ramit Sethi of I Will Teach You to be Rich, uses
his picture on his site’s thank you page for
people who haven’t confirmed the subscription
yet:
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8. 7. Don’t Forget an About Us
Single landing pages need to give the user
a clear understanding of what the page is
about, who made it, and how they can
benefit – so don’t forget to add something
that says who exactly you are and why
they should choose you! Make a link to
your about us visible or easy to access, or
think about adding a piece of text to
explain who you are so that the audience
has an opportunity to feel like they’re
connecting with someone real.
Below is an example of landing page of
OpenMile converting at 22%. They’ve clear
Headline, strong Call to Action, simple and
sensible navigation and their USP showing
their strong network.
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9. 8. Make it easy for a human to consume
Make your landing pages clean, easy to
read, and easy to use. The more stuff you
cram onto a page, the further down you
drive your conversion rates. Ask yourself as
a person: Is this a landing page I could
understand? Better yet, is this a landing
page I actually want to take action on?
With the average attention span of an
online reader being 8 second it is really
important to make your landing pages easy
to consume. We’ll let you be the judge of
which landing page is easy to consume and
which one is not.
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10. NEED HELP WITH LANDING PAGES & CONVERSIONS?
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Lahore, Pakistan
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