Designing mobile experience

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Technologie Business

Designing Mobile
Experience

Tech Academy - Made in JLM

VS.
White male  
Age18-35 years old 
tech savvy 
from the US

Dan Halpern 
24 years old 
PC engineer  
Phoenix, AZ

The number 1 way customers prefer to get
offers ? 
Text messages  
!
source:YouGov

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Designing mobile experience

1. Designing Mobile Experience Tech Academy - Made in JLM

2. Deﬁne the Experience

3. What do we want to achieve ?

4. Actions !

8. The User

9. Who Why When  Where  How

10. VS. White male   Age18-35 years old  tech savvy  from the US Dan Halpern  24 years old  PC engineer   Phoenix, AZ

11.

12. Why

13. When

14.

15. Where is the user coming from

16.

17.

18. How

19.

20. Learn the technology

21. Native vs. Html 5

22.

23.

24. Vs.

25. Money Vs. Spread

26. Mobile last Mobile ﬁrst Mobile best

27. It's still part of an eco system

28. Device eco system

29.

30. Communication   eco system

31. Notiﬁcations

32. Auto Awesome

33. Email

34.

35.

36. SMS

37.

38. The number 1 way customers prefer to get offers ?  Text messages   ! source:YouGov

39. The new mobile

40. Simplicity

41.

42.

43.

44. Use the all sensors Also on Html5

45.

46. Bigger ﬁngers smaller screens

47. Adopt trends

48.

49.

50.

51.

52. The day the PC died

53. Thank you !