app

1. SESSION 5:
APPS – GUEST
EMPOWERED SERVICE
Z E I T O U N L A U R A
L A S A L L E O L I V I E R
M B A 2 B

2. COMPARISION PRE-STAY
Lounge Up:
Only the possibility to
communicate the application on
the booking confirmations.
Online chat multilingual for
guest
 Allow to communicate on the
Hotel services
Alice App:
- Online chat multilingual for
guests
- 24/7 service monitoring
- Booking engine integrations
- E-mail, phone & SMS
communication

3. COMPARISION IN DESTINATION
Lounge Up:
Online communication with in room
guests
Possibility to propose additional sales
(room service – Meals…)
Check guest satisfaction with the
online survey
Propose services directly
Conciergerie services with hotel
recommandations
Different languages & available in all
systems (android, appstore…)
Alice App:
- Guest communication through
sms, e-mail, phone
- Database of the shops in the area
- Upselling
- Possibility of ordering room
service
- E-concierge
- Access to all social media

4. COMPARISION POST-STAY
Lounge Up:
Keep in touch with customer
Give possibility to book the
future room online
 Loyalty
Alice App:
• Feedback
• Scoring system
• Real time chat language with
the guest
• => increase loyalty

5. HOW HAS « MOBILE » IMPACTED TRAVELERS’
BEHAVIOR ?
- GAIN OF TIME
- PERSONALIZATION
- MORE TIME TO MAKE A CHOICE
- ACCESSIBLITY FROM EVERYWHERE
- REDUCTION OF HUMAN CONTACT => EVERYTHING IS DONE
THROUGH DEVICES

6. WE CHOOSE ALICE APP, BECAUSE:
- COMPARE TO LOUNGE UP, YOU CAN BOOK ON THE APP
- MORE INTERNATIONALLY
- BETTER VISIBLITY
WHICH APP PROVIDER WOULD YOU CHOOSE
FOR YOUR HOTEL, WHY?