How do you come up with the next winner? Let's explore the design driven processes that Atlassian Growth teams use to come up with experiment ideas.

1. Designing in a growth team
@benjamin_berger

2. What’s design?

3. Dessin
=
✏Drawing
Dessein
=
"Goal
What’s design?

4. “Creating products and systems that
optimise function, value and appearance
for the benefit of user and manufacturer.”
What’s design?

5. interaction, interface, experience,
motion, growth, product, visual, graphic,
Design in the digital era

6. x
A
A
R
R
R
Product
Experience

7. Design for growth

8. “I’ll do an MVP and A/B test it, if the results
are good, we will add design and we should
see an even better result”

9. Question everything

10. Question everything
(Some patterns are good to go though)

14. Design / User fit
You are solving
• the right problem
• for the right people
• with the right experience

15. Tips

16. 2 experiment types

17. Optimisation
• Micro
• One step
• Success = increase

18. Research
• Macro
• Assumption
• Learnings
• Success ≠ increase

19. Define your user

20. Execution VS Concept⚠

21. Be radical to prove a point

22. It should not be perfect

23. Qual <-> Quant

24. Jobs
To
Be
Done

25. Journey mapping -> Funnel

26. Thanks
@benjamin_berger