TV magazine community

TV Magazine Social Network High Level Concept

Introduction ,[object Object],[object Object],[object Object],[object Object],Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations. We are introducing our business offer, which will enable Your Company enhance your online presence and better leverage the business opportunities that Web 2.0 gives .

Our Services ,[object Object],[object Object],[object Object],[object Object],[object Object],Business Idea Platform Customizatio n What You Need is What You Get

Marketing Preconditions ,[object Object],[object Object],[object Object],[object Object],“ The magazine audience has a built-in community and have some affinities already from their audience,” says David Card, Jupiter Research senior analyst. “The readers tend to have a hobby or interest in something, and that tends to work out well on the Internet.” “ It’s not the big – that eats the small; it’s the fast that eats the slow”. Changes That Call For a New e-Business Model Information Networking Globalization Convergence Change Dynamics

Why do you need community? ,[object Object],[object Object],[object Object],[object Object],[object Object],“ The intent is focused on personalization and community,” explains Holly Brown, MSLO’s acting president of Internet. “We’re focused on creating a continuum where users will save content, create lists of favorites, add notes, add [their] own content, see what others have to say and go deep into our archives.”

General Community Statistics Social Networking Gold Rush: November 2005 - News Corp. drew a lot of attention for paying $580 million to acquire Internet sensation MySpace . April 2006 There's the $800 million acquisition offer from Yahoo that Facebook reportedly rejected, the $2 billion Facebook wants and the $25 million in venture capital Facebook got from Greylock Partners in April October 9, 2006 - Google Inc. announced today that it has agreed to acquire YouTube for $1.65 billion in a stock-for-stock transaction. Buy a Network: MySpace : $15 billion latest Wall Street valuation, courtesy of RBC Capital YouTube : $1.5 billion latest valuation, courtesy of New York Post Facebook : $1 billion latest valuation, courtesy of Wall Street Journal Digg : $200 million valuation, courtesy of Business Week How consumers responded to the survey question: "If the following were available on a social-networking website, which would you likely do this holiday season?" Find out about store sales/product discounts: 51% Download coupons: 51% Search for gift ideas: 47% Buy products: 29% Post or view videos: 20% Read or write product review on blog: 18% None of the above: 12% **Does not total 100% due to multiple responses Source: American Marketing Association online Nov. 9-12 survey of 1,098 consumers. Margin of error is ±2.5 percentage points. 11/23/2006

Why community for TV Magazine? ,[object Object],[object Object],[object Object],[object Object],[object Object],SUCCESS IS ALREADY HERE… Hearst Magazines purchased social network eCRUSH.com for an undisclosed sum. The social site allows members to send email "crushes" to non-members. The non-members must register with eCRUSH to learn who their admirers are. Along with eCRUSH Hearst gets eSPIN, an online version of the spin-the-bottle game and HighSchoolStyleBoard, a photo-rating site. Time Magazine is also offering social capabilities to its online readers. Their website revamp now includes blogs, RSS feeds and aggregated stories. The new site offers sponsorship packagges packages and advertising available to podcasts and RSS feeds In 2007, Meredith Corp. will launch a portal, parents.com for all the parenting content from the four brands. Users will be able to upload personal information about their family and background and receive customized content so parents can one-stop for information “ In the beginning, community was all about text. Then it became more about pictures, and now it’s becoming more about multimedia. So our strategy has evolved from text and pictures to a sexier multimedia version,” says Lauren Wiener, vp, Meredith Interactive. Hobbyists, whether it’s scrapbooking or fantasy football, are also a prime target. Martha Stewart Living Omnimedia wants to enable its craft-minded consumers to share projects with each other. The company will unveil a redesign of the entire Martha Stewart site, marthastewart.com in first quarter 2007 that will include a destination where users can organize scrapbooks and access content from Stewart’s television shows, magazines and radio programs.

TV Magazine site: As is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Go to next slide to see how it can be implemented…

User Personal Space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TV Magazine networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social-knowledge base ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TV Magazine Portal

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TV Magazine Portal (cont.)

TV magazine community

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TV magazine community