1. Target audience questionnaire
Can you please complete this questionnaire about horror films; it should take you no longer than 2
minutes. (Please tick one box per question unless otherwise instructed.)
1. What is your age?
16-18 19-25 26-35 36-45 45+
2. What is your favourite film genre?
Comedy Horror Thriller Action/Adventure Romance Other*
*if you put other please specify
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3. How often do you watch horror films?
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4. Why do you watch horror movies?
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5. Do film poster and trailers influence your decision to watch films?
Yes No Don’t know
6. Name a film that you were encouraged to see simply because of an effective promotion campaign?
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7. What makes a good horror film poster to you?
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8. Please list any horror films that you recently watched and enjoyed.
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