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Social media radar
Must have in modern newsroom!
Artur Karda - 112media
Association of Independent Regional Publishers in Ukraine Congress, Kiev 2011
Social media power




Source: socialmediatoday.com
Social media power




           1.   China
           2.   India
           3.   United States
           4.   Indonesia
           5.   Brazil
Social media power




           1.   China
           2.   India
           3.
           4.   United States
           5.   Indonesia
           6.   Brazil
Power of Facebook…

          Allegro, I hate you!
Social media power




           is the    2nd
           largest search engine
           in the world
Power of video...




                                                       Source: YouTube
                    http://www.youtube.com/watch?hl=en&v=xaNuE3DsJHM
Social media power




                     sites in the world
Power of blogs…




                  Dr OETKER,
                  YOU CUNT!
Every newsroom needs radar




                             Source:one2onenewmedia.com
Every newsroom needs radar




                             Source:neroic.com
„Good   content comes

from places   other
than your own newsroom”
                     Jim Brady,
                Journal Register
Every newsroom needs radar




Source:onlinejournalism.co.kr
Every newsroom needs radar




                             Source:guardian.co.uk
Every newsroom needs radar




Source: Innovation Media Consulting
Source: Innovation Media Consulting



                                      Every newsroom needs radar
Every newsroom needs radar




                             Source: gp24.pl
Technology meets publishers needs




                                    Source: keysyshealth.com
Technology meets publishers needs



10 years of experience in search technology, contextual ads
& media monitoring for both business and public sector.




Reputable international & domestic customers in 7 countries:
media companies, publishers, portals, corporations, e-stores,
directories, yellow & white pages, classified ads, many others.
3 useful tools for modern newsrooms

                       online media monitoring
                       from 2005
                       32.000 websites
                       in PL, RU, LT, NO, UK, DK, SE,
                       FI, DE, FR, ES

                       social media monitoring
                       from 2009
                       2.100.000 websites in PL, LT



                       content optimizer
                       for journalists and bloggers
                       from 2011
                       during implementation in PL
Kiev congress   social media radar - artur karda 2011-10-21
How does it work
Main page

Search profiles            Modules: monitor, raports, alerts, statistics




                  Articles database in order                     Active article preview
                  of publishing date
Search

We can use such criteria as: words, phrases and excluding phrases,
prefix searches, language, category, part of article: heading,
summary, content, time period.
Articles




While click on the headline,
piece of content with monitored
keywords are shown.
Alerts

• Notifications of new articles
  are sent as regular e-mail
  newsletter.
•   You can:
     – adjust the alert format
     – set different times of
       sending the alert (for
       example 8 AM for
       weekdays and 10 AM for
       weekends)
     – set an interval for sending
       the alerts regularly when
       you are at work (for example
       8 AM – 4 PM)
Tags

You can create your own tags describing articles you want to save.




                                                   Tagged article




                                                   Tags not used for
                                                   this article, but
                                                   created by you
Statistics

Statistics module can be used to prepare summaries and charts
from internet monitoring in defined time period.

                                             Export to .xls
                                             and .pdf




    Time period for active
    profile




                                   Chart with results per day
Statistics




             List of articles from
             particular day with links
             to article preview


Source
Pdf reports

Articles can be saved as pdf file.




                         Profile name,
                         time period
                         and summary.




                          Heading, article,
                          highlighted
                          keywords in text,
                          site name and date
                          (with link to the
                          source)
Intelligent search

Advanced rules of filtering information: word presence in defined
context, proximity of phrases, meaning, number of appearances in
the text.
NewsFeed

NewsPoint can be used as a tool to publishing news on a website.
All articles in the search profile are also published on the website.

                                       Example of NewsPoint usage:
                                       foreign news column on kaukaz.pl
Social media monitoring module

Social media option in NewsPoint allows to observe current
discussions on Facebook, Twitter, blogs, forums, comments
on article websites.
Statistics
Discussion watch

Using NewsPoint,
you can also read
the texts or
messages, grouped
according to
threads.

You have also direct
access to all thread,
to easy find the
context, in which the
keyword is
mentioned in this
particular
discussion.
Kiev congress   social media radar - artur karda 2011-10-21
Where is your website in web search?

90% of the traffic goes from top 10 search results




                                                     Source: Jakob Nielsen
Editor’s online assistant
How does it work
Content analysis


                              1. Title

                              2. Lead

                             3. Body
    4.
Multimedia

                               Extra

                         6. Website title
                         included in meta tag
                                <Title>

                           7. Website
                           description
  5. Links              meta tag <Description>
Tips for editors

                    SEOfriendliness
                        score

                     Key phrases
                   found in content

                   Recommendations
                      for Editors

User menu            Original title
                     of the article
SEO effectiveness




Implementation of just a few suggestions leads to significant increase in
SEOfriendliness of content without changing meaning or value for the reader
SEOfriend’s suggestions


• were developed by experienced SEO experts

• are closely adjusted to the client’s SEO strategy

• are clear and easy to implement

• show search engine friendliness of the analized content

• their implementation significantly influences the website
  position in search engine results
„We don’t have a choice
on whether we DO social media,
the question is
how well we DO it”
                      Erik Qualman,
                       Socialnomics
Bottoms up! ;-)




                                            Source: pl-pl.facebook.com/pages/EVO-New-Media-
 Artur Karda




                                            Agency/153845814918?sk=wall&filter=12
 tel. +48 695 396 911
 artur.karda@gmail.com
 Skype: artur_karda
 Facebook: facebook.com/artur.karda
 LinkedIn: www.linkedin.com/in/arturkarda
Background
Artur Karda: experience
 20 years of experience in print and digital
media
 certified trainer for media industry,
member of Polish Society of Business
Trainers
 co-founder of Online Trainers Academy,
former leader of newsroom transformation at
Media Regionalne (Mecom Poland)
 leader of many projects: online,
development, reorganization, editorial
 Polish company Netsprint’s Supervisory
Board member, ex-member of Mecom
Innovation Team (Mecom Group Europe)
 speaker & videoreporter at international      Artur Karda
                                                media trainer & manager
conferences (INMA/OPA, IFRA/WAN, WEF,           112media company owner
IAB, AIRPU, Editors Camp)
Consulting offer



 Audits of websites: usability, SEO, content quality
 Analysis of media competition landscape and internet market research
 The concepts of web products
 The concepts of marketing campaigns: online & offline
 Editorial projects and audits of newspapers and magazines
 Digitization and the restructuring of publishing houses
 Building of multimedia newsrooms
 Building training programs and career paths for publishing companies
Training offer



 Search Engine Marketing (SEO + PPC)
 Videomarketing, video journalism, video editing
 Social media marketing
 E-mail marketing
 Online business models
 Involving users, building the communities
 Web analytics
 Train the trainers for media and marketing companies
Outsourcing offer



 Company websites and blogs editing and providing
 Maintenance of companies’ social media accounts
 Videomarketing
 Covering conferences and expos on the video and blogs
 Search Engine Marketing (SEO, SEM)
 E-mail marketing
 Branded content for print and online media
 Editing company magazines and leaflets
Recommendations
“Artur is very qualifed specialist in modern media and a great coach!”
Serhiy Luzhetskyy, CEO, RIA Allegro (Ukraine)

“Artur has a great understanding of the wide and challenging field of transforming
newspapers. (…) has not only proven his skills in strategy development but more
importantly in executing the strategies as well.”
Peter Skulimma, Director Market and Revenues, Mecom Group plc (UK)

“(…) He knows exactly what the newsroom can do and how far it can change. And if
needed, he is ready to show up as a real-life example of a multimedia journalist. (…)”
Grzegorz Piechota, European President of INMA, editor at Gazeta Wyborcza (Poland)

“Artur is a great colleague to collaborate with. On story ideas, on technology on
management, but mostly on innovation (…)”
Robb Montgomery, Board secretary and CEO, Visual Editors (USA)

“Artur is a very reliable person, focused on delivering results without compromising
quality. His project management skills are excellent”
Roman Czarnuch, CFO, Media Regionalne (Poland)
Let’s keep in touch!




 Artur Karda
 tel. +48 695 396 911
 artur.karda@gmail.com
 Skype: artur_karda
 Facebook: facebook.com/artur.karda
 LinkedIn: www.linkedin.com/in/arturkarda

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Kiev congress social media radar - artur karda 2011-10-21

  • 1. Social media radar Must have in modern newsroom! Artur Karda - 112media Association of Independent Regional Publishers in Ukraine Congress, Kiev 2011
  • 2. Social media power Source: socialmediatoday.com
  • 3. Social media power 1. China 2. India 3. United States 4. Indonesia 5. Brazil
  • 4. Social media power 1. China 2. India 3. 4. United States 5. Indonesia 6. Brazil
  • 5. Power of Facebook… Allegro, I hate you!
  • 6. Social media power is the 2nd largest search engine in the world
  • 7. Power of video... Source: YouTube http://www.youtube.com/watch?hl=en&v=xaNuE3DsJHM
  • 8. Social media power sites in the world
  • 9. Power of blogs… Dr OETKER, YOU CUNT!
  • 10. Every newsroom needs radar Source:one2onenewmedia.com
  • 11. Every newsroom needs radar Source:neroic.com
  • 12. „Good content comes from places other than your own newsroom” Jim Brady, Journal Register
  • 13. Every newsroom needs radar Source:onlinejournalism.co.kr
  • 14. Every newsroom needs radar Source:guardian.co.uk
  • 15. Every newsroom needs radar Source: Innovation Media Consulting
  • 16. Source: Innovation Media Consulting Every newsroom needs radar
  • 17. Every newsroom needs radar Source: gp24.pl
  • 18. Technology meets publishers needs Source: keysyshealth.com
  • 19. Technology meets publishers needs 10 years of experience in search technology, contextual ads & media monitoring for both business and public sector. Reputable international & domestic customers in 7 countries: media companies, publishers, portals, corporations, e-stores, directories, yellow & white pages, classified ads, many others.
  • 20. 3 useful tools for modern newsrooms online media monitoring from 2005 32.000 websites in PL, RU, LT, NO, UK, DK, SE, FI, DE, FR, ES social media monitoring from 2009 2.100.000 websites in PL, LT content optimizer for journalists and bloggers from 2011 during implementation in PL
  • 22. How does it work
  • 23. Main page Search profiles Modules: monitor, raports, alerts, statistics Articles database in order Active article preview of publishing date
  • 24. Search We can use such criteria as: words, phrases and excluding phrases, prefix searches, language, category, part of article: heading, summary, content, time period.
  • 25. Articles While click on the headline, piece of content with monitored keywords are shown.
  • 26. Alerts • Notifications of new articles are sent as regular e-mail newsletter. • You can: – adjust the alert format – set different times of sending the alert (for example 8 AM for weekdays and 10 AM for weekends) – set an interval for sending the alerts regularly when you are at work (for example 8 AM – 4 PM)
  • 27. Tags You can create your own tags describing articles you want to save. Tagged article Tags not used for this article, but created by you
  • 28. Statistics Statistics module can be used to prepare summaries and charts from internet monitoring in defined time period. Export to .xls and .pdf Time period for active profile Chart with results per day
  • 29. Statistics List of articles from particular day with links to article preview Source
  • 30. Pdf reports Articles can be saved as pdf file. Profile name, time period and summary. Heading, article, highlighted keywords in text, site name and date (with link to the source)
  • 31. Intelligent search Advanced rules of filtering information: word presence in defined context, proximity of phrases, meaning, number of appearances in the text.
  • 32. NewsFeed NewsPoint can be used as a tool to publishing news on a website. All articles in the search profile are also published on the website. Example of NewsPoint usage: foreign news column on kaukaz.pl
  • 33. Social media monitoring module Social media option in NewsPoint allows to observe current discussions on Facebook, Twitter, blogs, forums, comments on article websites.
  • 35. Discussion watch Using NewsPoint, you can also read the texts or messages, grouped according to threads. You have also direct access to all thread, to easy find the context, in which the keyword is mentioned in this particular discussion.
  • 37. Where is your website in web search? 90% of the traffic goes from top 10 search results Source: Jakob Nielsen
  • 39. How does it work
  • 40. Content analysis 1. Title 2. Lead 3. Body 4. Multimedia Extra 6. Website title included in meta tag <Title> 7. Website description 5. Links meta tag <Description>
  • 41. Tips for editors SEOfriendliness score Key phrases found in content Recommendations for Editors User menu Original title of the article
  • 42. SEO effectiveness Implementation of just a few suggestions leads to significant increase in SEOfriendliness of content without changing meaning or value for the reader
  • 43. SEOfriend’s suggestions • were developed by experienced SEO experts • are closely adjusted to the client’s SEO strategy • are clear and easy to implement • show search engine friendliness of the analized content • their implementation significantly influences the website position in search engine results
  • 44. „We don’t have a choice on whether we DO social media, the question is how well we DO it” Erik Qualman, Socialnomics
  • 45. Bottoms up! ;-) Source: pl-pl.facebook.com/pages/EVO-New-Media- Artur Karda Agency/153845814918?sk=wall&filter=12 tel. +48 695 396 911 artur.karda@gmail.com Skype: artur_karda Facebook: facebook.com/artur.karda LinkedIn: www.linkedin.com/in/arturkarda
  • 47. Artur Karda: experience  20 years of experience in print and digital media  certified trainer for media industry, member of Polish Society of Business Trainers  co-founder of Online Trainers Academy, former leader of newsroom transformation at Media Regionalne (Mecom Poland)  leader of many projects: online, development, reorganization, editorial  Polish company Netsprint’s Supervisory Board member, ex-member of Mecom Innovation Team (Mecom Group Europe)  speaker & videoreporter at international Artur Karda media trainer & manager conferences (INMA/OPA, IFRA/WAN, WEF, 112media company owner IAB, AIRPU, Editors Camp)
  • 48. Consulting offer  Audits of websites: usability, SEO, content quality  Analysis of media competition landscape and internet market research  The concepts of web products  The concepts of marketing campaigns: online & offline  Editorial projects and audits of newspapers and magazines  Digitization and the restructuring of publishing houses  Building of multimedia newsrooms  Building training programs and career paths for publishing companies
  • 49. Training offer  Search Engine Marketing (SEO + PPC)  Videomarketing, video journalism, video editing  Social media marketing  E-mail marketing  Online business models  Involving users, building the communities  Web analytics  Train the trainers for media and marketing companies
  • 50. Outsourcing offer  Company websites and blogs editing and providing  Maintenance of companies’ social media accounts  Videomarketing  Covering conferences and expos on the video and blogs  Search Engine Marketing (SEO, SEM)  E-mail marketing  Branded content for print and online media  Editing company magazines and leaflets
  • 51. Recommendations “Artur is very qualifed specialist in modern media and a great coach!” Serhiy Luzhetskyy, CEO, RIA Allegro (Ukraine) “Artur has a great understanding of the wide and challenging field of transforming newspapers. (…) has not only proven his skills in strategy development but more importantly in executing the strategies as well.” Peter Skulimma, Director Market and Revenues, Mecom Group plc (UK) “(…) He knows exactly what the newsroom can do and how far it can change. And if needed, he is ready to show up as a real-life example of a multimedia journalist. (…)” Grzegorz Piechota, European President of INMA, editor at Gazeta Wyborcza (Poland) “Artur is a great colleague to collaborate with. On story ideas, on technology on management, but mostly on innovation (…)” Robb Montgomery, Board secretary and CEO, Visual Editors (USA) “Artur is a very reliable person, focused on delivering results without compromising quality. His project management skills are excellent” Roman Czarnuch, CFO, Media Regionalne (Poland)
  • 52. Let’s keep in touch! Artur Karda tel. +48 695 396 911 artur.karda@gmail.com Skype: artur_karda Facebook: facebook.com/artur.karda LinkedIn: www.linkedin.com/in/arturkarda