Bridging the Digital Skills Gap - a roundtable discussion.
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Rebecca Moore, Digital Marketing Manager at University of South Wales holds a discussion about the increasing digital skills gap.
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Bridging the Digital Skills Gap - a roundtable discussion.
- 1. Bridging the Digital Skills Gap - a roundtable discussion 21 April 2016 Rebecca Moore Digital Marketing Manager, University of South Wales
- 2. • To get your thoughts how USW can provide graduates with the right skills • To show what kind of graduates we currently produce and how you can use our current students to help with projects • To show you what courses USW can offer Digital Skills – why this discussion?
- 3. • Have we encountered any problems recruiting the right staff? • What skills do we feel we lack in our organisations? • Do we lack any skills ourselves? • Where do we go to learn new skills? Digital Skills – what are we lacking?
- 4. • PPC expertise • Search marketing • Content marketing • Digital strategy • CRM and data Top 5 missing skills?
- 5. • PPC expertise • Search marketing • Content marketing • Digital strategy • ? Case study
- 6. • PPC expertise • Search marketing • Content marketing • Digital strategy • ? Within two months…
- 7. • Set up and managed USW’s Welsh language Twitter and Facebook page • Managed shifts on the USW main social media accounts • Filmed and edited ten videos • Directed a number of successful photo shoots • Undertaken valuable competitor research Within 7 weeks, a media production graduate has…
- 8. • Journalism/Photojournalism - content • Media production/media technology - content • Advertising design - content • Postgraduate digital marketing (not many specialist undergraduate courses out there) – strategy • CAM Diploma in Digital Marketing - strategy What courses?
- 9. • Not taught in marketing degrees? • Where do we go for more than a two day course? • Any alternative to using agencies? • Looking for opportunities to work with agencies to teach these skills within undergraduate courses PPC and search marketing
- 10. • Placements and Graduates – Siwan Rees in Careers office • Postgraduate marketing courses – Jonathan Deacon or Jackie Harris Contacts