The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days. But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?” Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways from the startup industry and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 3 Recap - The Startup Edition" Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy

1. WHAT WE LEARNED AT CES &
WHAT BRANDS HAVE TO KNOW
iti on
E d
DAY 3 RECAP tu p
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S

2. We decided to head over to Eureka Park for Day 3 of CES and
checkout what the startup realm had to offer. We were beyond
impressed. The following startups are who we think every brand
should know about at CES 2013.
Now let’s see some forward thinking. Onwards.

3. ARTJAM
Art Jam delivers an interactive HTML5 platform for content publishers, rich
media ad units and much, much more. We like it because it has the potential to
make going cross-platform an absolute breeze and will only get better and better
as HTML5 continues to improve.
#2013CES - http://www.moonrider.com/

4. LOCKITRON
Lock your door from anywhere in the world and then unlock with your smart
phone while giving access to your family and friends. We’re thinking Lockitron is
cool from a LIVE event activation perspective. Getting creative with how you’ll
open doors and unlock your brand experience couldn’t be more fun.
#2013CES - http://lockitron.com/

5. 2CIMPLE
2cimple brings a one-click ecommerce experience to Facebook timeline. There
isn’t a middleman, products are right there where consumers are and like we said,
it’s a one-click ecommerce process. None of this 10 steps to purchase. LIKE.
#2013CES - http://2cimple.com/

6. GECKO CAP
Gecko Cap is a brilliant innovation in medical tech to empower children, parents
and their doctors to better manage asthma medication. The interface is gorgeous.
And we think the original medical tech, that sticks on inhalers, can be used on any
product that requires a press-down finger gesture.
#2013CES - http://www.geckocap.com/

7. MAUI
Maui turns iPhone into a mouse. But not just a mouse, a mouse that can also
interpret visual gestures (as in, waving your hand above the iPhone to swipe
screens) and motion gestures (pick it up and move it around). This tech can
make digital brand creative experiential in seconds.
#2013CES - MAUI

8. FOOTMARKS
Footmarks puts you in constant contact with consumers while they are out-of-home.
Consumers' smartphones read Footmarks tags when they are within a certain range.
This gives brands the ability to message, data track and take stats of passer-byers. This
tech would rock at in-store activations for your brand.
#2013CES - http://www.footmarks.com/

9. PAR WORKS
We saw a few different augmented reality apps at Eureka Park but a lot were just
for social and gaming experiences. PAR Works applies augmented reality to
businesses by overlaying information about discounts, promotions
and deals over real-world storefronts. Businesses that might have your brand.
#2013CES - http://www.parworks.com/

10. DIDLR
Didlr is bringing universal communication to everyone through doodling. Think
of it as Twitter meets drawing. It’s the only way you can communicate back and
forth. For brands we think it’s a great “storytelling” experience.
#2013CES - http://didlr.com/

11. CONNECT WITH US ON DAY 4
@OGILVYATCES
OGILVYATCES2013.COM