Tablets Transform Digital Environments
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The way we use tablets quickly changes from environment to environment we inhabit. In one instance we might be lounging on the sofa after work making a purchase with our tablet and a just a few hours later propping it along side a cookbook to instruct us how to finish making dinner. Brandon Berger takes a look at these environments and analyzes the types of consumer behaviors and patterns marketers can use to evolve their digital marketing approach when implementing tablet devices into the mix.
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Tablets Transform Digital Environments
- 1. TABLETS + ENVIRONMENTS NOVEMBER 10, 2011
- 2. WHAT’S GOING ON WITH TABLETS?
- 3. HUGE GLOBAL DEMAND FOR TABLETS 42% OF CHINA WILL PURCHASE A TABLET IN 12 MONTHS 21% ACROSS THE WORLD
- 4. 2/3 OF U.S. TABLET OWNERS ARE GAMING TABLET USERS CHARACTERISTICS ARE SIMILAR TO EARLY TECH ADOPTERS (YOUNG MALES, UPPER INCOME)
- 5. 60% OF TABLET USERS CONSUME NEWS ON TABLETS 1 IN 4 CONSUME CONTENT ON A DAILY BASIS
- 6. 1/2 OF TABLET OWNERS COMPLETED A PURCHASE ON THEIR DEVICE
- 7. THE REACH OF MOBILE AND CONNECTED DEVICES SHOULD NOT BE UNDERESTIMATED
- 8. WHY ARE TABLETS SOOO SPECIAL?
- 9. LET’S TAKE A STEP BACK FOR A SECOND DESKTOP DEVICES MOBILE PHONES HARDWARE DRIVEN CONNECTION DRIVEN SINGLE-USE MULTI-USE APPOINTMENT BASED PICK-UP AND GO LIMITED DATA CONTEXTUAL DATA INSTRUCTIONAL QUICK-WITTED HOME BASE TRAVEL ACCOMMODATIONS
- 10. TABLETS HAVE EVOLVED OUR DIGITAL BEHAVIORS DESKTOP DEVICES TABLETS MOBILE PHONES HARDWARE DRIVEN DUAL-DRIVEN CONNECTION DRIVEN SINGLE-USE MULTI-PURPOSE MULTI-USE APPOINTMENT BASED ON-DEMAND PICK-UP AND GO LIMITED DATA ENVIRONMENTAL DATA CONTEXTUAL DATA INSTRUCTIONAL INTUITIVE QUICK-WITTED HOME BASE TECH EMBASSY TRAVEL ACCOMMODATIONS
- 11. 2 TYPES OF ENVIRONMENTS CONSUMER BUSINESS 1100110011100 0001100100111 1001111001101 0110011101010 1011100101111 0011010101000 DATA RETAIL 1001111001101 1100110011100 CONVENIENCE B2B SHOPPER
- 13. 0001100100111 1001111001101 0110011101010 1011100101111 0011010101000 1001111001101 1100110011100 0001100100111 1001111001101 0110011101010 1100110011100 0001100100111 1001111001101 THE 0110011101010 ENVIRONMENT 1011100101111 0011010101000 1001111001101 1100110011100 0001100100111 1001111001101 1100110011100 0001100100111 1001111001101 0110011101010 1011100101111
- 14. PEAKING AT THE DATA WEEKDAYS: 9:00PM - 12:00AM WEEKENDS: 7:00AM - 11:00AM
- 15. THE ENVIRONMENT
- 16. CONVENIENCE WHENEVER, WHEREVER BRANDED CONTENT EXISTING DISTRIBUTION CHANNELS
- 17. THE ENVIRONMENT
- 18. THE NEW DIGITAL SHELF SPACE
- 20. THE ENVIRONMENT
- 21. OUTFITTING RETAIL STAFF WITH TABLETS
- 22. THE ENVIRONMENT
- 23. THE NEW SALES ENABLEMENT TOOL CONVENIENCE CONSISTENT REAL-TIME TAILORED PRODUCTIVITY
- 24. THANK YOU @BrandonBerger