Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Too many clicks, too much work
1. Marketing
Professional Services:
Too Many Clicks!
Too Much Work!
Presented by
Helen Wilkie
Helen Wilkie Marketing and
Copywriting Services
http://www.HelenWilkie.com
2. Are You Making them
Work Too Hard?
• Do your website visitors have to work too
hard to find the information they want?
• Interesting Tweet made me click through to a
site
• On the site, it was all downhill
3. Why All Those Links?
• Series of links, each one a title
• Could be interesting topics — I might come
back and read them
• Clicked on the one I wanted
• Not there yet!
4. Not There Yet!
• Another page of links!
• Visitors would be annoyed by this time
• As a marketer, I was curious so I clicked
• Finally found my article
5. How Do I Get Back?
• Article didn’t open in new window
• No link back to topic list
• Had to keep hitting “back” button
• Too much trouble, so I left
6. Too Many Clicks!
• Too many clicks mean too much work for your
visitors
• Lots of content but too difficult to find it
7. Are YOU Making
this Mistake?
• Could you be making this mistake on your website?
• Sometimes we’re too close to our own content to
see
• Want an outside expert opinion?
• http://bit.ly/Nmxunl
8. For more ideas to market
your professional services, visit
http://www.HelenWilkie.com