As a professional services firm, are you ignoring marketing techniques that work?

1. Marketing
Professional Services:
Why Ignore Marketing
Techniques that Work?
Presented by
Helen Wilkie
Helen Wilkie Marketing and
Copywriting Services
http://www.HelenWilkie.com

2. Survey Points Out the
Gap
• CICA survey showed a gap between
marketing techniques that work and the
number of accounting firms using them
• Let’s start with the website

3. What–You Don’t Have
One?
• Of 664 partners and sole practitioners
surveyed, only 48% said they had a website
• That means over half of them didn’t!

4. Are These Real
Businesses?
• Would you do business with someone who
didn’t have a website?
• Every business—professional, trade, retail—
needs a website

5. It’s Not Only
Accountants
• This survey dealt with accounting firms
• Probably same results from lawyers,
engineers, consultants and more
• They say their business comes from referrals
• But even referrals want to see a website
before they call you

6. I Guess It Does Still
Need to be Said
• If over half of survey respondents didn’t have a
website, I guess it still does need to be said
• People—you need a website!
• Need help creating one?
• Visit www.HelenWilkie.com and check out my
website services
• Call for a free consultation with no obligation

7. For more ideas to market
your professional services, visit
http://www.HelenWilkie.com