New View Shopper Centric Agency

Subject of Copyright © Subject of Copyright ©
Shopper Centric Agency
© 2014 by S.C. New View.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of S.C. New View.

• 10 years of business achievements for local & international clients
• Our staff which have held some of the most Senior Marketing & Sales
positions in the industry
• More than 2500 business associates
Who recommends us?

1. Company presentation 4 ‐6
2. Business partners 7 ‐ 8
3. Business 9 – 46
 3600 shopper centric approach 10 – 17
 Shopper communication 18 – 22
 Innovation 23 – 27
 PR 28 ‐ 32
 Events 33 ‐ 46
Why are we recommended?

1. Company presentation

market
opportunity
assesment
brandingsales forces
tailoring
the in-store
sales
promotions
direct
marketing
PR programming interactive
media
advertising
design
events
Best in class services

• 82 city managers and
regional supervisors
• Logistic capabilities
(warehousing,
transportation) in all
marked areas
• +2500 hostesses,
promoters, merchandisers
Best in class resources

2. Business partners

Business partners

3. Business

3600 shopper centric approach

Concept Design Production Implementation
Spanish stores activation

Subject of Copyright ©
Multi-brand point of sell

Activation Centre

Store reinvention
Before After

+2000 outlets renewed
Research with target shoppers
Concept & Design
Call Center
Implementation & Follow up

Call Center

Preparation of Implementation

Shopper communication

Sales consultants Concept & Design POSMs Production Implementation

Sales / Medical consultants Concept & Design POSMs Production Implementation

Innovation

Balkans Innovation Centre
Concept & Design POSMs Production Implementation

Digital promoters

Project: Digital Promoters
Objective: Approach shoppers in an innovative and
memorable way and help them take an informed
decision.
Idea:  Display a video system in all retail stores that
would allow the following:
• Display  promotional messages
• Create  audio & video interaction between
remote promoters and in store potential buyers
• Provide  extensive info on P&G brands
Involvement:
 Concept, design, production, implementation,
including:
• Call Centre studio
• 10 remote promoters
Implementation: Romanian Retail stores
Digital promoters

WEB
Concept & Design Implementation European implementation

PR

Event: Elle Style Awards
Objective: Lenor winning shoppers luxury
participation at the Elle Style Awards
event.
Involvement:
Stylists: Cristina Pana, Miruna Micsan,
Radiana Bratu
Make‐up artist: Andra Manea
Hairstyling by: Ana Hereseanu & Ioana
Dobre.
Location: Bucharest, Parliament’s Palace
ELLE

ELLE

Piata Universitatii (high traffic subway station). Bucharest Romania, 07:00 AM
60 Lenor’s ambassadors. Purpose: Lenor ‘s perfume testing & sampling activity.
Lenor perfume’s testing

Campaign: “Which Parfumelle are you?”
Blogger Andressa – Lenor Subtile
Actress Daniela Nane – Lenor Magnifique
Lenor “kidnappings”

Events

Project: Always University Program ‐ “Dreams
academy”
Timing: 2 months
Objective: To approach entry level students through
a dedicated Always Platinum and UNESCO program.
Celebrity: Sore (singer and actress in TV series “Pariu
cu viata”)
Off‐line activation: 66 Universities, 6 Colleges, 21
Academic Cities.
Sampling activity with 61,994 kits.
Always University Program

Always University Program

Sales Conference - Duracell
Hostesses Concept & Design Implementation

Swisscom – Romanian Tour
Concept & Design Implementation

Project: Ariel expert Tour (2012 & 2013)
Objective: Launch of a cook book signed by
one of the most renowned chefs in Romania:
Chef Sorin Bontea (Masterchef).
Participants: 10.000
Locations: in store/gallery (Carrefour, Real,
Cora, Auchan, Kaufland)
Duration:
2‐3h/event, 1 event/weekday, 2 events/
weekend day
On site activities: "The secrets of an
impeccable meal" revealed by Chef Sorin
Bontea.
• 10 accessible/affordable recipes together
with on‐site photos
• Tips & tricks
• iography of Sorin Bontea
Ariel EXPERT tour

Ariel EXPERT tour

Ariel & Fairy EXPERT tour

Playground construction in Tineretului Bucharest Park.
Launching event with Bucharest City Hall and Pampers.
Playground construction

Event: AUTOR, the first fair of contemporary
designer jewelry.
New View covered all 10 editions.
Objective: Contemporary Jewellery Exposition
where Lenor Parfumelle Glamorous
ambassadors wore and presented the beautiful
jewellery pieces from over 20 Romanian top
jewellery.
Involvement: Well known Romanian jewellery
designers
Location: Bucharest, French Institute
AUTOR fair (10 editions in a row)

AUTOR fair (10 editions in a row)

Nurenberg PET CARE fair

Event: All Hollow #4 Launch || Newcomers
Party @ TIFF 2013
Objective: Build product awareness.
Create buzz and word of mouth. Approach a
special target, creative people with great
influence in their areas of expertise.
Deliver the product attributes: luxurious
feeling and attitude.
Involvement: The audience of the party was
formed by the most important artists, VIPs,
cool people in Romania.
Location: Club Midi Cluj Napoca (ranked 25 in
Top 100 best clubs in Europe)
ALL HALLOW Event

ALL HALLOW Event

Thank you!
+40 766 450 345 / +40 311 03 8063
+40 311 03 8066 fax
office@newview.ro
www.newview.ro
© 2014 by S.C. New View.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of S.C. New View.

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