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Erik Qualman: How Social Media Transforms the Way We Do Business
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Erik Qualman: How Social Media Transforms the Way We Do Business
1.
socialnomics by: erik
qualman
2.
social media changes
personal behavior businesses must recognize and adapt to this behavior what are successful businesses and people doing to excel?
3.
“It’s about a
people driven economy, stupid.”
4.
5.
6.
www.livemocha.com
7.
“Social Media has
overtaken pornography as the number one online activity.” Source: Hitwise
8.
9.
www.pope2you.com
10.
social media behavior
preventative braggadocian
11.
social media behavior
preventative braggadocian
12.
social media behavior
business preventative we aren’t doing social might be negative feedback Competition will poach customers
13.
social media behavior
we no longer search for the news, the news finds us products and services will find us in the future
14.
15.
16.
products with the
best value win
17.
18.
19.
False Evidence Appearing
Real
20.
21.
22.
23.
24.
25.
26.
Have one essence
and be true to that essence – Social Schizophrenia
27.
Produce great products
and services rather than rely on great messaging
28.
Products & services
will find us ≈ 78% trust peer recommendations
29.
Successful marketers will
function more like party planners
30.
It’s about Me:
Enable your customers to brag and look cool by passing it on
31.
It’s a people
driven economy, stupid
32.
Making mistakes within
social media is far better than doing nothing
33.
Social media will
help eliminate multiple individual redundancies
34.