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socialnomics by: erik qualman
social media changes personal behavior businesses must recognize and adapt to this behavior what are successful businesses and people doing to excel?
“It’s about a people driven economy, stupid.”
www.livemocha.com
“Social Media has overtaken pornography as the number one online activity.” Source: Hitwise
www.pope2you.com
social media behavior preventative braggadocian
social media behavior preventative braggadocian
social media behavior business preventative we aren’t doing social might be negative feedback Competition will poach customers
social media behavior we no longer search for the news, the news finds us products and services will find us in the future
? ? products find us ,[object Object],[object Object]
marketers jobs change ,[object Object]
products with the best value win
customers win,[object Object]
ESPN NFL  Bloggers ,[object Object],[object Object]
False Evidence Appearing Real
NBC vs. ABC ,[object Object]
2009 PGA,[object Object]
Socialnomics Ten Commandments ,[object Object]
Have one essence and be true to that essence – Social Schizophrenia
Produce great products and services rather than rely on great messaging

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Erik Qualman: How Social Media Transforms the Way We Do Business