Coca-Cola Enterprises (CCE) employs approximately 72,000 people in 431 facilities around the globe. Much of its workforce is mobile with 55,000 vehicles and 2.4 million coolers, vending machines, and beverage dispensers. With increasing competition in the marketplace, CCE needed a more effective way to collaborate with its employees, to increase its productivity, to enable better flow of information and to create more time for sales persons to engage with customers. Its worldwide presence required employees and executives to spend numerous hours on the road every week, travelling to internal meetings. With Microsoft® Online Services technologies, CCE can save travel expenses through online meeting tools and collaboration platforms that span time zones and geographies.

1. Microsoft Office System
Customer Solution Case Study
Coca-Cola Enterprises Selects Microsoft
SharePoint Online to Advance Productivity
Overview “Microsoft gave us an incredible platform that allows
Country or Region: Worldwide
Industry: Consumer goods—Retail
us to do a number of things, beyond hosting our
portal. It provides workflow management and team
Customer Profile
Coca-Cola Enterprises (CCE) is the world’s
collaboration across geographies and time zones.”
largest marketer, producer, and distributor John Key, Assistant Director Communication and Collaboration Technologies, CCE
of nonalcoholic beverages, which it delivers
with the industry’s most effective Coca-Cola Enterprises (CCE) employs approximately 72,000 people
marketplace execution.
in 431 facilities around the globe. Much of its workforce is mobile
Business Situation with 55,000 vehicles and 2.4 million coolers, vending machines,
CCE’s increasing competition was resulting
in declining revenues. This required and beverage dispensers. With increasing competition in the
company executives to launch a new marketplace, CCE needed a more effective way to collaborate with
strategic direction, mandating a platform to
communicate and engage with all its employees, to increase its productivity, to enable better flow of
employees. information and to create more time for sales persons to engage
Solution with customers. Its worldwide presence required employees and
CCE implemented a Microsoft-based executives to spend numerous hours on the road every week,
hosted worldwide intranet with messaging
and collaboration tools, which are travelling to internal meetings. With Microsoft® Online Services
accessible to all employees from any technologies, CCE can save travel expenses through online meeting
device, enabling employees to boost
productivity and time with customers. tools and collaboration platforms that span time zones and
geographies.
Benefits
 Productivity and customer focus
 Companywide intranet
 IT transformation
 Effective remote teams
 Deskless worker access

2. "Our CEO challenged us Situation products in store environments, also lacked
Coca-Cola Enterprises (NYSE: “CCE”) is the convenient access to company content.
to find better ways to world's largest marketer, producer, and Additionally, CCE needed to drive action and
connect all of our distributor of Coca-Cola products. Coca-Cola information to all employees in its business
Enterprises’ growing product portfolio by role. CCE’s infrastructure did not allow for
employees…. SharePoint includes the world’s greatest brands and this, making it difficult for employees to
Online addressed those beverages which it delivers with the industry’s locate appropriate content in a timely
most effective marketplace execution. Today, manner. Kevin Flowers, Director of Enabling
challenges and helped it serves 419 million consumers, throughout Technologies, says, “John Brock, our CEO,
us launch from a legacy North America, the U.S. Virgin Islands, other challenged us to find better ways to connect
Caribbean islands, Belgium, France, Great all of our employees. He asked us to create a
infrastructure to a Britain, Luxembourg, Monaco, and the unified way to reach all of the field resources
solution which provided Netherlands. It employs approximately for more than 400 locations in the U.S. alone.
72,000 people and operates 431 facilities, SharePoint Online addressed those
better business value to 55,000 vehicles, and 2.4 million coolers, challenges and helped us launch from a
all of our people." vending machines, and beverage dispensers. legacy infrastructure to a solution which
provided better business value to all of our
Kevin Flowers, Director of Enabling Coca-Cola Enterprises faces strong people.”
Technologies, CCE competition from other beverage companies
and needed a way to work more effectively Taking on a new project like building a
with its customers and partners. This corporate intranet was exciting yet daunting
required innovation and a new way of as IT resources were engaged on many other
communicating within the corporation. In initiatives as part of their transformation
2008, CCE acknowledged that its current journey. IT considered using partners to
communications platforms were no longer address its messaging needs and wanted to
enabling the innovation and collaboration expand this to include development of its
required to take it to the next level to corporate intranet. Both solutions needed to
compete in an increasingly demanding support mobile devices to reach employees in
economic environment. manufacturing facilities and the field.
CCE required a centralized platform on which Solution
to promote the company’s initiatives. Its With many older systems, CCE had several
messaging was based largely around e-mail, partners providing dozens of communication
which was unable to reach its largely mobile and collaboration solutions. CCE saw an
workforce. Chairman and CEO John Brock opportunity to optimize its infrastructure by
and CIO Esat Sezer agreed that in order to broadening its relationship with Microsoft.
evolve the company culture and improve With the implementation of Microsoft Online
customer relationships at CCE, the leadership Services, which includes Microsoft
team needed the ability to communicate with SharePoint® Online, Microsoft Exchange
all CCE employees, especially those Online, Microsoft Office Communications
managing day-to-day operations in the field. Online, and Microsoft Office Live Meeting,
Most of the diverse CCE personnel work in a CCE consolidated and streamlined its IT
distributed manner. Employees in partnerships and enhanced its focus on
manufacturing facilities had limited access to providing value to the business. CCE
the corporate network. Its mobile, customer- deployed its corporate intranet on SharePoint
facing employees, who are on the front line, Online as its primary collaboration platform,
making sales and positioning the CCE which included content management,

3. "We had a massive enterprise search, workflow, line of business A fundamental shift occurred in how CCE
integration, and rights management viewed Microsoft services and capabilities
change agenda that we capabilities. running in Microsoft data centers, not as an
were trying to outsourcing arrangement, but as a security-
In its assessment of whether to upgrade its enhanced extension of CCE’s own enterprise
communicate to the current platform or transform the company to network.
organization…. We had a hosted model, CCE considered options
presented by several major software and The Right Information at the Right Time
a lot of objectives, but service providers. CCE desired a partnership CCE decided to use Microsoft integrated
the two primary ones where it could utilize its enterprise software communication and collaboration tools to
on premises with integrated software services streamline communication across its entire
were a better way to in the cloud, and turned to Microsoft to organization. A critical component of the
communicate with our execute upon its objectives. Planning for the corporate intranet portal at CCE was the
project began in mid January 2008 and was integration of SAP user role information into
employees while at the completed by mid May. Microsoft Exchange its on-premises Active Directory® service and
same time driving Online and Microsoft SharePoint Online its Microsoft SharePoint Online environment.
received “service acceptance” by July and This will allow CCE to target the right
effectiveness and user migration for both began in September. information to the right employee based on
efficiency.” By the end of 2008, 23,000 users had been roles outlined in SAP. By integrating SAP data
migrated to Exchange Online, 30,000 users into SharePoint sites, CCE employees can
Lauren Sayeski, Communications, CCE were on SharePoint Online, and 10,000 users access data through recognizable Microsoft
had migrated from IBM Sametime to Office programs, giving employees the ability
Microsoft Office Communications Server for to make information for business operations
instant messaging. It added Microsoft Office easy to find, share, and update. Previously,
Live Meeting for Web and video conferencing CCE did not have a common solution that
in April 2008. enabled document management.
Documents that needed to be shared with
Security colleagues were housed in shared folders on
Initially, Tim Smith, the Chief Information network drives, sent via e-mail, or stored in
Security Officer at CCE needed to be team rooms, all of which were limited in
convinced that Microsoft would provide access, version control, and searchability.
security measures that matched or exceeded
CCE’s stringent requirements. Visiting the Ease and Effectiveness of Collaboration
Tukwila data center, Smith was impressed by Seeing the business need and the ability to
the virtual and physical security provided by increase its communication and collaboration
Microsoft, as well as the third-party SAS 70 capabilities, CCE was able to move very
audit reports that Microsoft uses to monitor quickly to execute the migration. Lauren
security compliance. Tim Smith, CCE Chief Sayeski, Public Affairs and Communications
Information Security Officer, says, “Step one Manager, says, “We had a massive change
in getting comfortable with giving our data to agenda that we were trying to communicate
Microsoft was visiting one of their data to the organization. We had a lot of objectives
centers. To understand the physical nature with this project, but the two primary ones
of what they’re doing to safeguard not only were a better way to communicate with our
their own information, but also CCE’s, gave us employees while at the same time driving
a great sense of comfort that Microsoft has effectiveness and efficiency.” Content
thought of all the right things.” management features on SharePoint Online
include version management, workflow

4. "To have one source of management, and rights management, all of have a lot of projects underway which focus
which enable seamless collaboration across on revenue generation and cost savings.
the truth is very geographies and time zones. John Key, Through the use of SharePoint Online, we’re
important as teams start Assistant Director of Communication and able to educate our team so that they can
Collaboration Technologies, says, “To have find information and establish
to form across the one source of the truth is very important as interdependencies across the different
globe. You want to be teams start to form across the globe. You projects. SharePoint allows us to code and
want to be sure you always have the latest manage information so that we can get it very
sure you always have version of the document you’re working on. quickly.”
the latest version of the SharePoint Online makes that possible.”
Worldwide Collaboration
document you're Knowledge Sharing and Social Networking CCE now has a robust intranet portal to
working on. SharePoint CCE’s executive communication prior to its support worldwide collaboration and
new corporate intranet was historically top- communication of corporate strategy. Sapient
Online makes that down. With its Microsoft SharePoint Online Consulting and Slalom Consulting designed
possible." intranet solution, it now has open dialogue the custom intranet and collaboration
with employees communicating to leadership solution on top of Microsoft SharePoint
John Key, Assistant Director Communications and with each other. Sayeski says, “We Online. Sapient created the compelling visual
and Collaboration Technologies, CCE focused on ways for employees to comment design with a user-based enterprise portal
back to the organization as well as workflow. Slalom designed and developed
communicate with each other. Now we have custom SharePoint features in accordance
the ability to post comments on the intranet with Microsoft development standards and
and create team sites. We’re finding that best practices, as well as provided guidance
employees are talking to each other and to CCE regarding the deployment and
using each other’s resources, sharing configuration options available in SharePoint
knowledge. We launched our first CEO blog Online. Sayeski says, “When you have a
last year and in the first five minutes had workforce like ours, 72,000 strong and
more than 40 responses back. That’s just geographically dispersed, that may or may
the beginning; we know that the intranet can not have access to technology, it can be a
be so much more powerful as a place of challenge to ensure that the message of the
action.” organization is getting through with the clarity
and the speed that you want it to. We focused
Benefits heavily on the use of video, particularly with
Productivity and Customer Focus our CEO, to ensure that some of our most
The Microsoft solution enabled CCE to bring critical messages were being captured in a
new technologies to everyone in the way that the audience immediately
company, providing them with the understood. So combining the power of video
information they need, where and when they with the intranet gave us the ability to touch
need it most. Microsoft SharePoint Online many more people.”
has been embraced by employees across the
company. Within four weeks of enabling Powerful Search with Enterprise Content
users to create team sites, there were over Management
800 requests for sites focused on business The corporate intranet also serves as a
priorities and customer-facing business central location for things like CCE’s HR
teams. Tom Barlow, Vice President of process improvement and self-service HR
Business Transformation, N.A., says, “From a portal and provides a communication
business transformation perspective, we platform for CCE’s desk-based workers. CCE

5. "There was huge has also increased employee engagement Online and enable local merchandisers to be
and education around corporate more efficient in getting the things they need
excitement and energy responsibility and sustainability through the into the outlets and stores. CCE will also be
around the CCE portal content, thereby addressing the using Microsoft Office Communications
cultural change initiative. Sayeski says, Server desktop voice and video for multi-user
partnership with “There have been some particular areas applications and adding more than 10,000
Microsoft. This has been where we’ve seen that concept of two-way BlackBerry users.
dialogue playing out very well. One is in our
one of the best IT corporate responsibility and sustainability Kevin Flowers concludes, “There was huge
partner projects CCE efforts where employees are sharing—actively excitement and energy around the CCE
sharing their own ideas and their own partnership with Microsoft. This has been one
has experienced and we solutions within their own facilities about of the best IT partner projects CCE has
have the added value of ways they’re generating energy experienced, and we have the added value of
effectiveness.” a longer IT roadmap with Microsoft than if
a longer IT roadmap with CCE had built the solution on premises. This
Microsoft...." Through the intranet, CCE employees are project has exceeded our expectations from
eager to be part of the company direction and an IT standpoint, showing how well an
Kevin Flowers, Director of Enabling dialogue. Brett Kirkland, Collaboration organization can lay a foundation and
Technologies, CCE Architect, says, “The SharePoint Online transform the way people communicate in a
search engine is ten times better. It allows us large company.”
to make items more discoverable, to check
them in and out, and surface particular items
that we consider pieces of content that
should rise to the top. The SharePoint
solution also gives IT more control and
governance over what content is published
and how it is ranked and profiled in search.”
Key says, “Microsoft gave us an incredible
platform that allows us to do a number of
things, beyond hosting our portal. It provides
workflow management and team
collaboration across geographies and time
zones.”
The Road Ahead
In phase II, CCE will be expanding the
Microsoft footprint to reach an additional
42,000 deskless workers who work in the
field or in sales/distribution facilities. These
employees do not have computers but will be
enabled in phase II to have access to the
intranet via Microsoft SharePoint Online
through computer workstations at their
facilities. Additionally, Microsoft is co-
developing a sales force automation system
that will further take advantage of SharePoint

6. For More Information Microsoft Office System
For more information about Microsoft The Microsoft Office system is the business
products and services, call the Microsoft world’s chosen environment for information
Sales Information Center at (800) 426- work, providing the programs, servers, and
9400. In Canada, call the Microsoft services that help you succeed by
Canada Information Centre at (877) 568- transforming information into impact.
2495. Customers who are deaf or hard-of-
hearing can reach Microsoft text telephone For more information about the Microsoft
(TTY/TDD) services at (800) 892-5234 in Office system, go to:
the United States or (905) 568-9641 in www.microsoft.com/office
Canada. Outside the 50 United States and
Canada, please contact your local
Microsoft subsidiary. To access information
using the World Wide Web, go to:
www.microsoft.com
For more information about Slalom
Consulting products and services, call
(678) 302-6700 or visit the Web site at:
www.slalomconsulting.com
For more information about Sapient
products and services, call (617) 621-
0200 or visit the Web site at:
www.sapient.com
For more information about Binary Tree
products and services, in the U.S. call: 800-
706-2913 (Opt. 1) or internationally: +1
(212) 244-3635 (Opt. 1) or visit the Web
site at:
www.binarytree.com
For more information about Coca-Cola
Enterprises products and services, call
(770) 989-3000 or visit the Web site at:
www.cokecce.com Software and Services Partners
 Microsoft Exchange Online − Slalom Consulting
 Microsoft SharePoint Online − Sapient
 Microsoft Office Communications Online − Binary Tree
 Microsoft Office Live Meeting
 Services
− Microsoft Services
This case study is for informational purposes only. MICROSOFT
MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS
SUMMARY.
Document published June 2009