Laurence Ward, Offene Archive 2.2

1. OPEN ARCHIVES 2.2 // SIEGEN 2015
LAURENCE WARD
PRINCIPAL ARCHIVIST
LONDON METROPOLITAN ARCHIVES

2. CONTEXT
// London Metropolitan Archives
// City of London
// Digitisation, images and film, online services,
exhibitions, records management...

3. SOCIAL MEDIA : WHY?!?
// Developing new and existing audiences
// Meeting future users on their terms
// Creating dialogue (criticism and praise)
// Expanding our professional network
// It’s free! (sort of...)

4. CHALLENGES
// Corporate Rules (staff afraid to speak online)
// I’m an archivist [introvert]...this isn’t for me!
// Conversation instead of information
// Constantly changing and evolving platform
// Finding a younger audience

5. FACEBOOK
// Our primary platform
// Publicity for events and exhibitions
// Project updates, behind the scenes news

6. TWITTER
// Service updates (changes to opening hours)
// Informal
// Apologising for poor IT
// 10,000 followers
// Pictures of cats...

7. YOUTUBE
// Our only option for making film accessible
// Easy to link and embed in other platforms
// Attracts the most offensive comments
// Adverts appear regularly

8. FLICKR
// Specialist audience
// Promoting Collage service to a large audience
// Limited use in promoting events etc.

9. HISTORYPIN
// Early adopter in the UK
// Developing community interpretation of
content
// Requires time and resources to develop
// Good platform for collaboration (student
projects)

10. WORDPRESS
// Blogs written by staff and associates
// Recording projects, grant funded activity
// We always use WordPress; efficiency gains
// The Great Parchment Book

11. ACCESS SERVICES
// ‘LIVE’ enquiry service
// Interest group forums on Facebook
// Student curatorial projects in HistoryPin
// Access to film and video through YouTube

12. MEASURING PERFORMANCE
// Using platform tools for stats
// Dashboard applications (Tweetdeck)
// Unfortunate departmental comparisons
// Manually compiling and reviewing data

13. NEW FOR 2016
// Integrated sharing to Facebook etc. via
Collage, our London image website
// Pinterest ‘V’ Instagram
// Vine – How might this be useful to our user
// Planning = the key to new platforms

14. FUTURE DEVELOPMENT
// Universal Viewer; embedded documents in
blogs, social media platforms and websites
// Expanded ‘LIVE’ enquiry services
// Integrated third party content (e.g. Ancestry)

15. CONTACT INFO
// laurence.ward@cityoflondon.gov.uk
// www.cityoflondon.gov.uk/lma
// Twitter : #ldnmetarchives
// Facebook // YouTube // Flickr // HistoryPin
search ‘London Metropolitan Archives’