October\'s latest Showreel.

1. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING

2. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Our formula at October is simple.
We are a compact creative team that seeks interesting
and challenging projects, where we can deliver our
clients a competitive advantage through quality,
considered design.

3. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING

4. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Credit Suisse First Boston The brief The Solution
Corporate event invitation An invitation to catch attention An invitation tag was
and reflect the ‘Summer’ theme of tied to a fresh seasonal flower
the event was required. and packaged in a box.
The strong photographic style and
vibrant colours ensured the spirit
of summer was maintained.

5. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Credit Suisse First Boston The brief The Solution
Corporate event menu To design a menu for a prestigious A hard backed book which
golfing event. included both illustrated golfing
trivia along with the dinner
menu, ensured that this became
an event to remember. Over
80% of the delegates took the
book away with them.

6. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Lever Brothers The brief The Solution
Lux brand reviterlise A new radical design was required to A modern, classic photograph
revitalise this famous brand that was was used to portray a sense of luxury.
loosing it’s market share. Each shower product was differentiated
by the subtle duotone colours.

7. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
James Gent The brief The Solution
Brand development A logo and packaging for a toiletry A monogrammatic device was created
range was required for James Gent, a that portrayed elegance and looked
new London shop. It was to look established. Applying foiling to rich
upmarket and established. textured backgrounds, debossing soap
and metallic printing on wrappers,
portrayed the essence of this upmarket
shop and it’s products.

8. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Destrooper Oliver The brief The solution
Biscuit packaging re-positioning Destrooper wished to repackage their A photographic style that highlighted
premium biscuit range to appear the product, combined with a
more upmarket. signature endorsement, delicate
typography and wrap seal gave the
new packaging a sense of luxury.

9. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING

10. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB CAMPAIGNS
ConvaTec Wound Therapeutics The brief The Solution
AQUACEL and AQUACEL Ag Product advertising As competitors were launching A campaign with a ‘copy cats’
similar products to AQUACEL and theme, played on the maxim that
AQUACEL Ag, ConvaTec needed to imitation was the highest form of
position themselves as leaders in flattery, or that the competitors
their markets. products were merely imitations, or
‘copy cats’.
copy cats
copy cats
Waring MJ, Parson D, 2001. Physico-chemical characterisation of carboxymethylated spun cellulose fibres. Biomaterials: 22.
AQUACEL® and Hydrofiber ® are registered trademarks of E.R. Squibb & Sons L.L.C., ConvaTec Ltd is an authorised user.
Imitation is the greatest form of
flattery. Other dressings may strive to
look and act like market-leading
ConvaTec Ltd., Harrington House, Milton Road, Ickenham, Uxbridge UB10 8PU
AQUACEL® and AQUACEL® Ag, but
none of them contain Hydrofiber ®, Imitation is the greatest form of flattery.
the unique technology from ConvaTec. Other dressings may strive to look and
And that s the big difference. act like AQUACEL® and AQUACEL® Ag,
but none of them contain Hydrofiber ®,
ConvaTec’s unique gelling technology
that absorbs exudate and locks it away
from the wound1.
© 2004 E.R. Squibb & Sons, L.L.C.
And that’s the big difference.
No animals were harmed in the making of this advertisement.
For further information contact ConvaTec on
0800 289738 (UK) or 1800 946938 (RoI)
1
No animals were harmed in the making of this advertisement.
ConvaTec Ltd., Harrington House, Milton Road, Ickenham, Uxbridge UB10 8PU
AQUACEL®, AQUACEL® Ag and Hydrofiber ® are registered trademarks to ConvaTec, a division of E.R. Squibb & Sons L.L.C.
© 2004 E.R. Squibb & Sons, L.L.C.

11. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
ConvaTec Wound Therapeutics The brief The Solution
Brand development for interiors The WT Global Development Centre Incorporating all of the brand
did not reflect the new identity and values including colour, shape and
values of the new brand. It also did form, an environment was designed
not have the stature of a leading that reflected the new expression.
technology driven organisation HQ. It also ensured that visitors would
experience the new brand within an
environment.
Present exterior

12. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING

13. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
London Transport The brief The solution
Merchandising brand re-positioning The existing London Transport’s By using stylised tube tunnel
Souvenir brand was looking very graphics and a consistent use
tired and lacked visual consistency of corporate colour, brand
over the range. A total make over awareness was increased. POS
to revitalise and reinvigorate it’s material was also produced to
unique position within the sector highlight their sales areas within
was required. other retail outlets.
Inspiration was based upon light
from a tube train.

14. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING

15. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Total Being The brief The Solution
Brand launch - advertising To create a unique brand position The solution was to educate, persuade
for a nutritional healthcare company and inspire the feeling of wellbeing
specialising in hair analysis service rather than align themselves too closely
across all channels of communications. to the pharmaceutical industry.

16. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Total Being
Brand launch - consumer leaflet

17. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Total Being
Brand launch - web site

18. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Total Being
Brand launch - display stands

19. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Tesco The brief The Solution
Malt Whisky To create a label that portrayed the A rich textured illustrative style was
essence of the area from which the used to show the familiar view of
product came. Campbeltown. This was combined with
delicate, descriptive typography.

20. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Retail Brands The brief The Solution
Peanut Puffs product packaging To create packaging for a new peanut The solution shows a pack that reflects
flavoured snack. The design needed to the flavour and character of this
reinforce the peanut flavour and new product, through the warmth of
promote the product as an all inclusive colours and the style of photography.
family snack.

21. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Retail Brands The brief The Solution
Three Tigers Indian snack product packaging To create a simplistic packaging The solution shows a pack that reflects
solution for a range of Indian snacks. the essence of the product’s flavour
These snacks are to be positioned through colour and Indian detailing.
within the Asian aisle section of major
retailers.

22. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Royal Dansk The brief The solution
Product repackaging To create a ‘Scottish’ feel to the Danish The use of textured, rich deep burnt
shortbread biscuits packaging. colours as a photographic background
portrayed a subtle Scottish feel to this
product.

23. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING

24. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Premier Inn The brief The Solution
Hotel room environment October was requested to produce October highlighted areas that could be
concepts that help create a friendlier, up-dated at a nominal cost without
more comfortable environment thus changing expensive items of furniture
more aligned to a mid market hotel ie bed and surround.
than budget

25. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Premier Inn
Hotel room environment _paintings
Concepts
Finished art

26. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING

27. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Man Investment Products The brief The Solution
Corporate brand re-positioning Over a period of years MIP’s brand A visual theme of ‘Natural
had lost it’s direction. The Engineering’ was developed which
challenge was to ensure enabled flexibility across all of the
that MIP’s new re-positioning gave corporate and marketing collateral.
them a strong visual presence This concept also reflected the
within the very competitive client’s unique proposal for
financial product area. supplying clients with individual
‘Financially Engineered’ solutions.

28. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Little Steps The brief
Brand creation To create an identity and website for a
new children's’ day nursery.
The Solution
October created a hand drawn logo
style which reflected the nursery’s ethos,
approachable and friendly. This concept
was carried through on to the website.

29. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Where all brands start We believe a good brand start here. We create and implement the
complete brand experience from it’s creation through to application.
LEWISHAM
HOMES
a new way
local authority Gentleman’s toiletries

30. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Where all brands start
Artwork production house
Financial services

31. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Where all brands start
life coach charity training

32. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
Clients we have worked with
• Abbeyfield • Guinness • Monarch Airlines
• Abbey National • Hill Samuel • Nortel
• Almay • Holcim • Premier Inn
• Alliance & Leicester • Howarth • Retail Brands
• BP Chemicals • Imperial Cancer • Rimmel
• Bristol-Myers Squibb Research Fund • Royal Mail
• British Coal • Intrum Justicia • Sage
• Budgens • IVO • Smiths Industries
• ConvaTec • Jenny Morris Agency • SSB Citi
• Credit Suisse • Jupiter Tyndall • Sutton & East Surrey Water
• Delaval • Little Steps Day Nursery • Tellings
• DfEE • Lever Brothers • Tefal
• Druid • Lincoln • Tesco
• EveryChild • Lloyds TSB • Total Being
• Foundation for sport • London International Group • Transport for London
and the arts • Man Investment Products
• Foreign & Colonial • Maritime and Coastal Agency

33. October Design Limited
34 Charmouth Road
St Albans
Hertfordshire
AL1 4SN
Andrew Camp
07775 742314
andrew@october-design.co.uk
www.october-design.co.uk