The presentation focuses on the weekly highlights of Mcommerce, Mbanking sector with the future trends, growth & latest developments of mobile money market globally.

1. MCommerce Digest- 21- 27 May, 2012

2. Index
• Latest news in Mcommerce 21- 27 May, 2012
Obopay Confidential 2

3. Latest news in Mcommerce 21- 27 May, 2012
59% mobile consumers make use of mobile phone
in the restroom:
Study. http://on.mktw.net/Jm1BdI
Consumers welcome Mobile ads, making mobile
shopping easier for
consumers. http://bit.ly/JW4mjl
By the end of 2012, 70% of Australians to
shop online by the end of 2012
. http://bit.ly/LkUlK1
New policy to allow authorities to measure the
growth of mobile market, mainly in e-
commerce. http://bit.ly/LeCt48
Corporate Website Follow us on http://twitter.com/Obopay

4. Latest news in Mcommerce 21- 27 May, 2012
Understand how an Internet and mobile-based
classifieds venture has led Warburg Pincus to
reach a $32-million investment.
http://bit.ly/JwEDBu
Consumers aged between 18-34 read and
respond to marketing emails via
phones. http://bit.ly/JsFE97
Mobile payments are predicted to increase to 900
million users and $1 trillion in transaction value
by 2015. http://bit.ly/LGNMYK
Study reveals that mobile solutions and tools
helps small-business owners to work anywhere
and anytime. http://bit.ly/KxbljL
Corporate Website Join us on www.linkedin.com/company/obopay

5. Weekly Highlights
Highlights: 21- 27 May, 2012
A study conducted by On Device Research revealed that 47% of mobile
commerce actions happened at home. 24% of consumers performed
mobile commerce activities because it was the easiest way to do so, while
22% said it was because of a mobile ad. Many mobile payment strategies
still focus on local person-to-person payments, but there is a scope for
bankers to expand the channel in order to cater for corporate treasurers,
for instance. Banks can also benefit from mobile commerce, which is the
use of mobile phones to buy products, driven by e-commerce companies
that seek to uplift their product sales and generate advertising revenue.
Younger consumers are significantly more likely to read marketing emails
on their mobiles than the average, as the whole channel sees a boost in
Smartphone engagement. Mobile solutions and tools are helping small-
business owners cope with longer working hours and extended workweeks,
according to a survey by business management software and services
specialist Sage.
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