This document contains biographical information about several individuals and their interests. It lists William and Elisabeth Collins, Robert and Karen Smith, and their children Thomas and Lilly Smith. It also includes information about Sophie and Alexandra's occupations and annual incomes. The document provides basic details about multiple families and individuals.

1. 1

2. 2

3. William Collins: 65 years old
Interests: Enjoying time with his grandchildren
Elisabeth Collins: 62 years old
Interests: Tennis
Robert Smith: 41 years old
Occupation: Bank manager
Interests: Sailing
Karen Smith: 38 years old
Occupation: Nurse
Interests: Trekking
Thomas Smith: 10 years old
Interests: Football and cycling
Lilly Smith: 8 years old
Interests: Swimming and
building sand castles
Family annual income: £65,000
3

4. Sophie: 21 years old
Occupation: Music production student
Interests: Music and concerts
Alexandra: 23 years old
Occupation: Personal trainer
Interests: Sports
Annual income: £ 7,500 - £ 12.000
4

5. Age: 18 - 24 Age: 25 - 34 Age: 35 - 44
95%
89% 88% 80%
79% 66%
43%
42% 37%
18% 19%
14%
Age: 45 - 54 Age: 55 - 64 Age: 65 &over
66%
63% 63% 50% 55%
26% 38%
21%
16%
11% 10% 9%
5

6. 6

7. Scotts of
Wight Store
The Qube
Nightclub
7

8. Isle of Wight Walking Festival
Free gym passes for people who take part in the Facebook
conversations
Junior Olympics
A free participation for all family at the event
Spooky Halloween World Record
Qube Nightclub will offer special offers and drink discounts
Celeb Santa’s Special
Children will have the chance to take a picture with the Celeb Santa for just £3
8

9. Facebook Isle of Wight Official
page customized
Facebook group
Facebook application
9

10. Facebook Isle of Wight Official
page customized
Regular tweets
What are the Olympic Games and what
would you like to receive as a prize if
you win in the Isle of Wight Junior
Olympics?
Official Channel with video
of ongoing activities
10

11. Quiz: Are you a vampire?
• Full-blood vampire
•Human blood vampire
• Human-vampire hybrid
Picture competition
11

12. • Isle of Wight Official Facebook page customized
• Celebs Facebook page
•Celeb Twitter
• #CelebSanta
• # SantasSpecials
• Upload of pictures with Celeb Santa
12

13. Walking Festival Junior Olympics Spooky Halloween Santa’s Special
06 Jul 02 Oct 01 Nov 28 Nov 12 Jan
05 Mar 25 May
Winner Competition
Engagement
10 Mar 29 Oct Dec
25 Nov
29 Feb 01 Jun 01 – 30 Aug 22 Sep Winner
Official page 01 Jun
01 Mar 01 Oct
Walking 6 Mar 01 – 30 Aug
Festival Official 31 Oct 27 Nov
26 May 05 Oct
page Exclusive
info 06 Jun 1 Jan
5 - 22May
Competition 10 Sep 05 Nov Santa’s Photo
10 Oct 13

14.  Likes  Replies/comments
Shares on online media/blogs
Comments  Articles in/on online
media/blogs
Followers
Tweetalyzer
Replies on Twitter
Google Trends
Mentions on Twitter
Google Insights
(use of @ and #)
Facebook/Tweet Grader
How many videos
How many hours Uploaded videos
 Votes  Comments
 Comments  Videos shared
14

15. £50,000
14% 12% Managing Partnership
Engagement
12% Managing Blogger
Engagement
16%
Managing Facebook
Engagement
Managing Twitter
16%
Engagement
Managing Flickr
Engagement
30%
Online Magazines
Engagement
Extra recommendations 15

16. 16